Investilo AI
Apple Inc
Research Notice: This is AI-generated equity research for informational purposes only. It is not investment advice, a recommendation, or an offer or solicitation to buy, sell, or hold any security. Valuations, forecasts, and scenario analysis are illustrative and not a guarantee of future performance. Sources are cited — verify independently and seek professional advice before making any investment decision.

Apple Inc (AAPL)

Stock Analysis Report

Generated by investilo.ai 2026-05-16 11:12:19 EDT
CMP: 300.22000

Stock Journey

Stock Timeline Graph

Key Positives and Key Risks

Pros

  • Revenue growth of 16.6% year-over-year demonstrates strong top-line momentum.
  • Free cash flow of $101.1 billion TTM supports robust capital allocation including dividends and buybacks.
  • Return on equity of 141.5% indicates exceptional profitability and efficient use of shareholder capital.

Cons

  • High trailing P/E ratio of 35.47 and price-to-book ratio of 40.40 suggest elevated valuation levels.
  • Legal risks related to potential disputes with OpenAI could impact AI strategy and services.
  • Debt-to-equity ratio near 79.5% reflects moderate leverage that may constrain financial flexibility.

Disclosure: This information is for general awareness and does not constitute investment advice

Report Summary

Apple Inc. operates as a leading technology company primarily engaged in designing, manufacturing, and marketing consumer electronics and software products globally. Its core offerings include the iPhone, Mac computers, iPad tablets, Apple Watch wearables, and accessories like AirPods, complemented by a suite of digital services such as the App Store, Apple Music, iCloud, and Apple TV+. Listed on NASDAQ under the technology sector, Apple holds a dominant market position with a broad global footprint and a strong ecosystem that integrates hardware and services seamlessly.

Financially, Apple reported trailing twelve months (TTM) revenue of approximately $451.4 billion with a gross margin of 49.3%, operating margin of 32.3%, and a net profit margin of 27.2%. The company’s return on equity (ROE) stands at 141.5%, and return on assets (ROA) is 26.2%, reflecting exceptional profitability and efficient asset utilization. Operating cash flow totaled $140.2 billion TTM, with free cash flow of $101.1 billion, underscoring strong cash generation capabilities supporting ongoing investments and shareholder returns.

Valuation metrics show Apple’s market capitalization at $4.31 trillion, with a trailing price-to-earnings (P/E) ratio of 35.47 and a forward P/E of 30.68, indicating a premium valuation relative to earnings growth prospects. The price-to-book (P/B) ratio is notably high at 40.40, and the enterprise value to EBITDA (EV/EBITDA) ratio is 27.03, suggesting the market prices Apple’s growth and profitability at a substantial premium. The stock trades near its 52-week high of $294.76, currently priced at $300.22, reflecting strong investor demand and momentum.

Apple’s strengths include robust cash flow generation, a low debt-to-equity ratio of approximately 79.5%, and market leadership in consumer electronics and digital services. Key risks involve regulatory scrutiny, competitive pressures in technology innovation, and supply chain constraints. Recent strategic actions include new product launches such as the iPhone 17 series, M4-powered iPad Air, and MacBook Neo, alongside leadership transition plans with Tim Cook moving to Executive Chairman and John Ternus assuming CEO responsibilities.

Technically, Apple’s stock exhibits a bullish trend, trading well above major moving averages with momentum indicators signaling overbought conditions. Recent news highlights ongoing product innovation and strong earnings growth, balanced by potential legal challenges involving AI partnerships. Overall, the data suggests a market environment favoring continued interest and accumulation, tempered by caution around valuation levels and external uncertainties.

Company and Industry Overview

Company Basics

Company Name:
Apple Inc
Industry:
Current Market Price:
300.22000

Price Performance

52-Week High/Low:
Industry PE Ratio:
35.47

Company Size

Market Cap:
$ 4.31T
Enterprise Value:
4.32T
Total Assets:
359.24B

Shareholding Pattern

Insiders:
1.64%
Institutions Investors:
67.58%
Shares Outstanding:
14.67B
Float Shares:
14.66B
Dividend Yield:
Shareholding Pie Chart

Sector and Industry Analysis

The global apple sector is a significant segment within the broader agricultural industry, encompassing cultivation, harvesting, distribution, and retail of various apple varieties. The market is expanding steadily, driven by increasing health awareness and demand for organic produce, with growth projected through 2034 across major regions including North America, Europe, and Asia-Pacific. Key players range from multinational corporations to local producers, all competing to capture market share in a landscape influenced by technological advancements and evolving consumer preferences.

Industry trends highlight a shift towards organic and locally sourced apples, alongside innovations in packaging and storage that extend shelf life and reduce post-harvest losses. Competitive dynamics are shaped by rising consumer demand, climatic challenges affecting yields, and intensified rivalry as international firms expand operations, compelling producers to innovate and diversify. Barriers to entry include stringent food safety regulations and the need for investment in resilient farming technologies, while strategic partnerships and alliances are becoming crucial for market penetration and resource optimization.

The regulatory environment is increasingly focused on food safety, quality standards, and sustainability, with stricter compliance requirements influencing production and distribution practices. Trade policies and tariffs, alongside geopolitical tensions, impact supply chains and pricing, necessitating adaptive strategies from market participants. Looking ahead, policy frameworks related to carbon pricing and energy security, combined with technological adoption, will play a pivotal role in shaping the sector’s trajectory and competitive landscape.

Note: Analysis synthesized from industry research, market reports, and regulatory filings. Information is subject to change based on market conditions.

Financial Ratios Dashboard

Profitability
Gross Margin 49.27%
EBITDA Margin 35.1%
Operating Margin 32.27%
Net Margin 27.15%
ROE 141.47%
ROA 26.23%
ROIC 101.57%
Valuation
Trailing P/E 35.47
Forward P/E 30.68
Price / Book 40.40
Price / Sales 9.54
EV / EBITDA 27.03
EV / Revenue 9.58
PEG Ratio 1.58
Liquidity & Leverage
Current Ratio 1.07x
Quick Ratio 1.02x
Cash Ratio 0.56x
Debt / Equity 0.795x
Debt / Assets 22.83%
Net Debt / EBITDA 0.06x
Equity Multiplier 3.48x
Interest Coverage N/A
Efficiency & Cash Flow
Asset Turnover 1.17x
Days Sales Outstanding 29.4 days
Days Inventory 10.0 days
Days Payable 101.8 days
Cash Conversion Cycle -62.3 days
FCF Margin 11.83%
FCF Conversion 43.77%
Capex Intensity 0.54%

Illustrative Scenario Analysis

DCF Value
$128.49
Monte Carlo (Lower)
$69.07
Monte Carlo (Upper)
$214.28
Upside %
N/A%

DCF Assumptions:

Current Eps: 7.49, Revenue: 416.16B, Revenue Growth Rate: 6.0, Operating Margin: 15.0, Earnings Growth Rate: 5.41, Fcf Per Share: 0.0, Beta: 1.0, Risk Free Rate: 4.5, Tax Rate: 25.0, Market Cap Category: mega, G1: 8.91, G2: 4.0, Lower: 69.0675370419192, Upper: 214.28247597065135, Currency Code: $, Method: Two-Stage EPS-Priority Model, Method Used: two_stage_eps

Method: Two-Stage EPS-Priority Model

Financials

Financial Metrics Chart

Peer Analysis

Company Name Market Cap P/E Ratio P/B Ratio EV/EBITDA Price to CFO
Apple Inc $4.31T 35.47 40.40 27.03 30.72
Sony Group Corporation - Sponsored American Depositary Receipt $119.04B 18.32 2.32 -0.01 9.59

Comparison Analysis: Apple Inc. significantly outpaces its peer Sony Group Corporation in market capitalization, trading at $4.31 trillion compared to Sony's $119.04 billion. Apple's valuation multiples such as P/E (35.47) and P/B (40.40) are markedly higher than Sony's 18.32 and 2.32 respectively, reflecting a premium valuation driven by stronger profitability and growth expectations. Apple’s EV/EBITDA ratio of 27.03 also contrasts with Sony's negative figure, indicating more consistent earnings before interest, taxes, depreciation, and amortization. The return on equity of 1.41% for Apple exceeds Sony’s 0.12%, underscoring superior capital efficiency. Overall, Apple stands as a dominant industry leader with premium valuation metrics relative to regional peers.

Financial Metrics Comparison with Peers

Financial Metrics Comparison with Peer

Financial Statements

Comprehensive financial data including income, balance sheet, and cash flow metrics

Income Statement

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Sales 416.16B 391.04B 383.29B 394.33B 365.82B
Cost Of Goods 220.96B 210.35B 214.14B 223.55B 212.98B
Gross Profit 195.20B 180.68B 169.15B 170.78B 152.84B
Operating Expense Research And Development 34.55B 31.37B 29.91B 26.25B 21.91B
Operating Expense Selling General And Administrative 27.60B 26.10B 24.93B 25.09B 21.97B
Operating Income 133.05B 123.22B 114.30B 119.44B 108.95B
Other Income Expense -321.00M 269.00M -565.00M -334.00M 60.00M
Pretax Income 132.73B 123.48B 113.74B 119.10B 109.21B
Income Tax 20.72B 29.75B 16.74B 19.30B 14.53B
Net Income 112.01B 93.74B 97.00B 99.80B 94.68B
Eps Basic 7.49 6.11 6.16 6.15 5.67
Eps Diluted 7.46 6.08 6.13 6.11 5.61
Basic Shares Outstanding 14.95B 15.34B 15.74B 16.22B 16.70B
Diluted Shares Outstanding 14.95B 15.34B 15.74B 16.22B 16.70B
Ebit 133.05B 123.22B 114.30B 119.44B 111.85B
Ebitda 144.75B 134.66B 125.82B 130.54B 123.14B
Net Income Continuous Operations 112.01B 93.74B 97.00B 99.80B 94.68B
Non Operating Interest Income N/A N/A 3.75B 2.83B 2.84B
Non Operating Interest Expense N/A N/A 3.93B 2.93B 2.65B

Source: Financial statements and regulatory filings

Balance Sheet

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Cash And Cash Equivalents 35.93B 29.94B 29.96B 23.65B 34.94B
Accounts Receivable 39.78B 33.41B 29.51B 28.18B 26.28B
Total Assets 359.24B 364.98B 352.58B 352.75B 351.00B
Total Liabilities 285.51B 308.03B 290.44B 302.08B 287.91B
Long Term Debt 78.33B 85.75B 95.28B 109.71B 119.38B
Shareholders Equity 73.73B 56.95B 62.15B 50.67B 63.09B

Source: Financial statements and regulatory filings

Cash Flow Statement

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Operating Activities Net Income 112.01B 93.74B 97.00B 99.80B 94.68B
Operating Activities Depreciation 11.70B 11.45B 11.52B 11.10B 11.28B
Operating Activities Stock Based Compensation 12.86B 11.69B 10.83B 9.04B 7.91B
Operating Activities Other Non Cash Items -89.00M -2.27B -2.23B 1.01B -4.92B
Operating Activities Accounts Receivable -7.03B -5.14B -417.00M -9.34B -14.03B
Operating Activities Accounts Payable 902.00M 6.02B -1.89B 9.45B 12.33B
Operating Activities Other Assets Liabilities -18.87B 2.77B -4.27B 1.57B -1.53B
Operating Activities Operating Cash Flow 111.48B 118.25B 110.54B 123.52B 100.94B
Investing Activities Capital Expenditures -12.71B -9.45B -10.96B -10.71B -11.09B
Investing Activities Purchase Of Investments -24.41B -48.66B -29.51B -76.92B -109.56B
Investing Activities Sale Of Investments 53.80B 62.35B 45.51B 67.36B 106.48B
Investing Activities Other Investing Activity -1.48B -1.31B -1.34B -2.09B -385.00M
Investing Activities Investing Cash Flow 15.20B 2.94B 3.71B -22.66B -14.58B
Financing Activities Long Term Debt Issuance 4.48B 0.00 5.23B 5.46B 20.39B
Financing Activities Long Term Debt Payments -10.93B -9.96B -11.15B -9.54B -8.75B
Financing Activities Short Term Debt Issuance -2.03B 3.96B -3.98B 3.96B 1.02B
Financing Activities Common Stock Repurchase -90.71B -94.95B -77.55B -89.40B -85.97B
Financing Activities Common Dividends -15.42B -15.23B -15.03B -14.84B -14.47B
Financing Activities Other Financing Charges -6.07B -5.80B -6.01B -6.38B -5.58B
Financing Activities Financing Cash Flow -120.69B -121.98B -108.49B -110.75B -92.25B
End Cash Position 35.93B 29.94B 30.74B 24.98B 35.93B
Income Tax Paid 43.37B 26.10B 18.68B 19.57B 25.39B
Free Cash Flow 98.77B 108.81B 99.58B 111.44B 92.95B
Interest Paid N/A N/A 3.80B 2.87B 2.69B
Operating Activities Deferred Taxes N/A N/A N/A 895.00M -4.77B
Investing Activities Net Acquisitions N/A N/A N/A -306.00M -33.00M
Financing Activities Common Stock Issuance N/A N/A N/A N/A 1.10B

Source: Financial statements and regulatory filings

Technical Analysis

Key Insights

  • Apple's stock is currently in a strong uptrend, trading above its 10-day, 50-day, and 200-day moving averages, indicating sustained bullish momentum.
  • Key support levels are identified near $260 and $257, corresponding to the 50-day and 200-day moving averages, while resistance is observed around the recent high near $295-$300.
  • The stock is trading approximately 8.7% above the 20-day SMA, 13.9% above the 50-day SMA, and 16.7% above the 200-day SMA, reflecting strong upward price momentum.
  • Momentum indicators show the RSI at 73.27, signaling overbought conditions; MACD remains positive but may be approaching a peak; Stochastic oscillator also indicates elevated momentum.
  • Across daily, weekly, and monthly timeframes, the trend remains bullish with consistent higher highs and higher lows, though short-term overextension suggests potential for consolidation.
  • Current technical setup suggests a scenario where the stock may continue to test new highs but faces increased risk of short-term pullbacks or volatility due to stretched momentum indicators.

Trending News

1. Headline: Viking Global Investors Lp Reports Share Stake Of 3.6 Million Shares In Apple - SEC Filing — TradingView News

Summary: Search · Get started · Viking Global Investors Lp Reports Share Stake Of 3.6 Million Shares In Apple - SEC Filing · RefinitivLess than 1 min read · AAPLMETATSLA · Login or create a forever free account to read this news · Let's go · Compare charts · Analyze on Supercharts · Latest news

Sentiment: neutral

2. Headline: Intel Stock (NASDAQ:INTC) Plunges as Apple Deal Looks Focused on Legacy Chips - TipRanks.com

Summary: Chip stock Intel ($INTC) was on top of the world recently as word emerged that Apple ($AAPL) was looking to team up with Intel to produce chips. New reports suggest...

Sentiment: positive

3. Headline: Rep. John McGuire Purchases Shares of Apple Inc. (NASDAQ:AAPL)

Summary: Representative John McGuire (Republican-Virginia) recently bought shares of Apple Inc. (NASDAQ:AAPL). In a filing disclosed on May 13th, the Representative disclosed that they had bought between $1,001 and $15,000 in Apple stock on April 15th. The trade occurred in the Representative's "MERRILL LYNC

Sentiment: neutral

4. Headline: Cerebras IPO Stock Pop; Apple-OpenAI Drama — The Information

Summary: This was quite the day. OpenAI is jumping up and down about its unhappiness with Apple (it’s doubtful Tim Cook is shaking in his boots). Big telecom threw down the gauntlet to Elon Musk and Amazon (not that they should worry). We get to both news items lower down.

Sentiment: negative

5. Headline: Apple stock keeps surging to new highs — it’s more than just the iPhone

Summary: Apple stock continues to hit new record highs, extending this year’s impressive rebound. Evercore ISI sees the momentum continuing for some time, and it’s about more than just iPhone sales. Analyst Amit Daryanani raised his price target for Apple to $365 from $330 on Thursday, implying roughly 22% upside from today. ... Daryanani’s increased ...

Sentiment: positive

Recent Updates

News Summary

As of April 30, 2026. Apple reported its fiscal 2026 second quarter results with record revenue of $111.2 billion, marking a 17% increase year-over-year, and diluted earnings per share of $2.01, up 22%. The quarter was driven by strong demand for the iPhone 17 lineup and record Services revenue. The company announced a 4% increase in its quarterly dividend to $0.27 per share and authorized an additional $100 billion share repurchase program. Product innovation continued with launches including the iPhone 17e, M4-powered iPad Air, and MacBook Neo. CEO Tim Cook will transition to Executive Chairman, with John Ternus named as the new CEO, signaling a leadership change. Additionally, Apple is preparing a major iPhone software update featuring a redesigned Camera app and enhanced Siri capabilities to improve user experience.

News Sentiment

The overall sentiment from recent updates is predominantly positive, supported by strong financial results, record revenue growth, and robust product launches. The dividend increase and substantial share repurchase authorization further reinforce confidence in Apple's cash flow and capital allocation strategy. Leadership transition news has been neutral, reflecting orderly succession planning. Some negative sentiment arises from legal tensions with OpenAI, which introduces potential risks to Apple's AI integration efforts. However, this is balanced by positive momentum in software innovation and strategic partnerships, resulting in a cautiously optimistic outlook grounded in solid operational performance.

Source List

  • https://stocktwits.com/news-articles/markets/equity/aapl-stock-slips-from-record-highs-as-legal-action-threatens-open-ai-alliance-report/cZX16MNReSW

Analytical Overview

Analysis Summary

Apple’s valuation metrics, including a trailing P/E of 35.47 and forward P/E of 30.68, exceed the industry average P/E of 35.47, reflecting a premium valuation justified by strong earnings growth and market leadership. The PEG ratio of 1.58 indicates moderate growth expectations relative to price, aligning with the company’s robust revenue growth of 16.6% year-over-year and consistent cash flow generation exceeding $101 billion in free cash flow TTM. Financial health appears solid with a manageable debt-to-equity ratio near 79.5% and a current ratio of 1.07, supported by substantial cash reserves of $68.5 billion. Sector-specific opportunities include expanding services revenue and AI integration, while challenges involve supply chain constraints and regulatory scrutiny. Considering Apple’s global market positioning and competitive advantages, the company remains well-placed to capitalize on evolving consumer technology trends.

Overall Business and Market Assessment

Supporting Factors: Key supporting factors include record revenue and EPS growth, strong cash flow generation, and successful product innovation driving market leadership. Risks to monitor encompass potential legal disputes related to AI partnerships, regulatory pressures, and valuation premium that may limit upside. The appropriate investment timeframe is medium to long-term, given the company’s strategic initiatives and stable financial foundation. Overall, Apple presents a balanced profile with robust fundamentals tempered by external uncertainties and elevated valuation metrics.

Risk Factors: No data

SWOT Analysis

Strengths

  • Market leadership in consumer electronics and integrated services.
  • Strong profitability with high gross and net margins.
  • Robust cash flow generation supporting dividends and buybacks.
  • Extensive global presence and diversified product ecosystem.

Weaknesses

  • High valuation multiples relative to industry peers.
  • Dependence on iPhone sales for a significant portion of revenue.
  • Moderate debt levels with a debt-to-equity ratio near 79.5%.
  • Potential vulnerability to supply chain disruptions.

Opportunities

  • Expansion of services and subscription-based revenue streams.
  • Advancements in AI and software integration across devices.
  • Growth in emerging markets and new product categories.
  • Strategic partnerships and acquisitions to enhance technology.

Threats

  • Regulatory scrutiny and antitrust investigations.
  • Intense competition in technology and consumer electronics.
  • Legal disputes impacting AI collaborations and intellectual property.
  • Macroeconomic uncertainties affecting consumer spending.

Company Description

Apple Inc. is a leading technology company renowned for designing, manufacturing, and marketing innovative hardware and software products for consumers and businesses worldwide. Its flagship product, the iPhone, accounts for the majority of sales, serving as the central hub of an expansive ecosystem that includes Mac computers, iPad tablets, Apple Watch wearables, and accessories like AirPods. Apple Inc. also offers a suite of services such as the App Store, Apple Music, iCloud, Apple TV+, and Apple Fitness+, providing digital content, cloud storage, and subscription-based platforms. Operating in the consumer electronics industry within the technology sector, the company employs approximately 166,000 people and maintains a broad global presence through online stores, retail outlets, and partnerships with carriers and resellers. With a substantial market capitalization reflecting its scale, Apple Inc. plays a pivotal role in shaping consumer technology trends, emphasizing seamless integration across devices and services to enhance user experience and productivity.