Investilo AI
Apple Inc
Research Notice: This is AI-generated equity research for informational purposes only. It is not investment advice, a recommendation, or an offer or solicitation to buy, sell, or hold any security. Valuations, forecasts, and scenario analysis are illustrative and not a guarantee of future performance. Sources are cited — verify independently and seek professional advice before making any investment decision.

Apple Inc (AAPL)

Stock Analysis Report

Generated by investilo.ai 2026-05-16 10:47:44 EDT
CMP: $300.22

Stock Journey

Stock Timeline Graph

Key Positives and Key Risks

Pros

  • Revenue growth of 16.6% year-over-year demonstrates strong top-line expansion.
  • Operating cash flow of $140.2 billion and free cash flow of $101.1 billion indicate robust cash generation.
  • Market capitalization of $4.31 trillion reflects dominant market position and investor confidence.

Cons

  • High trailing P/E ratio of 35.47 and P/B ratio of 40.40 suggest premium valuation levels.
  • Debt-to-equity ratio of 79.5% indicates significant leverage relative to equity.
  • RSI at 73.27 signals overbought technical conditions, increasing risk of short-term pullbacks.

Disclosure: This information is for general awareness and does not constitute investment advice

Report Summary

Apple Inc. operates as a leading technology company primarily engaged in designing, manufacturing, and marketing consumer electronics and software products. Its flagship product, the iPhone, drives the majority of sales, complemented by other hardware such as Mac computers, iPads, Apple Watch, and accessories like AirPods. The company also offers a broad range of digital services including the App Store, Apple Music, iCloud, and subscription platforms. Listed on NASDAQ under the technology sector, Apple holds a dominant market position with a global footprint and a diversified product ecosystem.

Financially, Apple reported trailing twelve-month revenue of approximately $451.4 billion, with a gross margin near 49.3%, operating margin of 32.3%, and net profit margin at 27.2%. The company’s return on equity (ROE) stands at 141.47%, and return on assets (ROA) at 26.23%, reflecting strong profitability and efficient asset utilization. Operating cash flow reached $140.2 billion, with free cash flow of $101.1 billion, underscoring robust cash generation capabilities. Quarterly revenue growth was 16.6%, and earnings per share grew 19.4% year-over-year, indicating sustained growth momentum.

Apple’s valuation metrics show a trailing price-to-earnings (P/E) ratio of 35.47 and a forward P/E of 30.68, with a price-to-book (P/B) ratio of 40.40 and an enterprise value to EBITDA (EV/EBITDA) of 27.03. The market capitalization is approximately $4.31 trillion, positioning Apple as one of the largest publicly traded companies globally. The stock currently trades at $300.22, near its 52-week high of $294.76, reflecting strong market confidence and premium valuation relative to fundamentals.

Key strengths include Apple’s substantial cash reserves of $68.5 billion, manageable debt levels with a debt-to-equity ratio of 79.5%, and leadership in innovation and brand loyalty. Risks involve competitive pressures in consumer electronics, regulatory scrutiny, and supply chain challenges amid rising component costs. Recent strategic actions include new product launches such as the iPhone 17e, M4-powered iPad Air, and MacBook Neo, alongside a $100 billion share repurchase authorization and a 4% dividend increase.

Technically, Apple’s stock exhibits a strong upward trend, trading well above its 10-day, 50-day, and 200-day moving averages, with momentum indicators signaling overbought conditions. Recent news highlights ongoing product innovation and strategic leadership transition. Overall, the data suggests a market environment where accumulation interest may persist, tempered by potential volatility due to stretched momentum.

Company and Industry Overview

Company Basics

Company Name:
Apple Inc
Industry:
Consumer Electronics
Current Market Price:
$300.22

Price Performance

52-Week High/Low:
$294.76 - $193.46
Industry PE Ratio:
35.47

Company Size

Market Cap:
$ 4.31T
Enterprise Value:
4.32T
Total Assets:
359.24B

Shareholding Pattern

Insiders:
1.64%
Institutions Investors:
67.58%
Shares Outstanding:
14.67B
Float Shares:
14.66B
Dividend Yield:
0.36%
Shareholding Pie Chart

Apple Inc.'s ownership structure comprises approximately 1.64% insiders, including executives and board members, 67.58% institutional investors such as mutual funds and pension funds, and 32.42% held by public and other shareholders. Over the past 12-24 months, institutional ownership has remained stable with notable accumulation by major funds, reflecting sustained confidence in Apple's growth prospects. The significant institutional presence supports strong governance and strategic direction, while broad public ownership ensures liquidity. This ownership pattern indicates a balanced market sentiment with institutional backing reinforcing Apple's leadership in the consumer electronics industry.

Sector and Industry Analysis

The global apple market is a significant segment within the broader agricultural sector, characterized by steady growth driven by rising health awareness and increasing disposable incomes. Market size projections indicate continued expansion through 2034, supported by diverse applications ranging from fresh consumption to processed products like juices and sauces. Key players include multinational agribusinesses alongside numerous local producers, with Asia and Europe serving as major consumption and production hubs.

Emerging trends in the apple industry include a strong consumer shift toward organic and locally sourced produce, alongside technological advancements in cultivation and storage that improve yield and shelf life. Competitive dynamics are intensifying as international firms expand operations, challenging smaller producers to innovate and diversify. Barriers such as climate variability, stringent food safety standards, and fluctuating trade tariffs shape market entry and ongoing competition.

The regulatory environment is increasingly focused on food safety, quality standards, and sustainability, with stricter policies influencing production and trade practices. Regional trade agreements and evolving tariffs impact pricing and distribution channels, while environmental regulations encourage adoption of resilient farming techniques. These regulatory factors collectively shape market strategies and are critical to forecasting future industry performance.

Note: Analysis synthesized from industry research, market reports, and regulatory filings. Information is subject to change based on market conditions.

Financial Ratios Dashboard

Profitability
Gross Margin 49.27%
EBITDA Margin 35.1%
Operating Margin 32.27%
Net Margin 27.15%
ROE 141.47%
ROA 26.23%
ROIC 101.57%
Valuation
Trailing P/E 35.47
Forward P/E 30.68
Price / Book 40.40
Price / Sales 9.54
EV / EBITDA 27.03
EV / Revenue 9.58
PEG Ratio 1.58
Liquidity & Leverage
Current Ratio 1.07x
Quick Ratio 1.02x
Cash Ratio 0.56x
Debt / Equity 0.795x
Debt / Assets 22.83%
Net Debt / EBITDA 0.06x
Equity Multiplier 3.48x
Interest Coverage N/A
Efficiency & Cash Flow
Asset Turnover 1.17x
Days Sales Outstanding 29.4 days
Days Inventory 10.0 days
Days Payable 101.8 days
Cash Conversion Cycle -62.3 days
FCF Margin 11.83%
FCF Conversion 43.77%
Capex Intensity 0.54%

Illustrative Scenario Analysis

DCF Value
$128.49
Monte Carlo (Lower)
$69.07
Monte Carlo (Upper)
$214.28
Upside %
N/A%

DCF Assumptions:

Current Eps: 7.49, Revenue: 416.16B, Revenue Growth Rate: 6.0, Operating Margin: 15.0, Earnings Growth Rate: 5.41, Fcf Per Share: 0.0, Beta: 1.0, Risk Free Rate: 4.5, Tax Rate: 25.0, Market Cap Category: mega, G1: 8.91, G2: 4.0, Lower: 69.0675370419192, Upper: 214.28247597065135, Currency Code: $, Method: Two-Stage EPS-Priority Model, Method Used: two_stage_eps

Method: Two-Stage EPS-Priority Model

Financials

Financial Metrics Chart

Peer Analysis

Company Name Market Cap P/E Ratio P/B Ratio EV/EBITDA Price to CFO
Apple Inc. $4.31T 35.47 40.40 27.03 30.72
Sony Group Corporation - Sponsored American Depositary Receipt $119.04B 18.32 2.32 -0.01 9.59

Comparison Analysis: Apple Inc. significantly outscales its peer Sony Group Corporation in market capitalization, with $4.31 trillion compared to Sony's $119.04 billion. Apple exhibits a higher P/E ratio of 35.47 versus Sony's 18.32, reflecting a premium valuation consistent with its market leadership and growth expectations. The P/B ratio for Apple is notably elevated at 40.40 compared to Sony's 2.32, indicating strong investor confidence in Apple's intangible assets and brand value. Apple's EV/EBITDA of 27.03 contrasts with Sony's negative figure, underscoring superior operational profitability. Return on equity for Apple at 1.41% surpasses Sony's 0.12%, highlighting more efficient capital utilization. Overall, Apple demonstrates robust financial metrics and market dominance relative to its regional industry peer.

Financial Metrics Comparison with Peers

Financial Metrics Comparison with Peer

Financial Statements

Comprehensive financial data including income, balance sheet, and cash flow metrics

Income Statement

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Sales 416.16B 391.04B 383.29B 394.33B 365.82B
Cost Of Goods 220.96B 210.35B 214.14B 223.55B 212.98B
Gross Profit 195.20B 180.68B 169.15B 170.78B 152.84B
Operating Expense Research And Development 34.55B 31.37B 29.91B 26.25B 21.91B
Operating Expense Selling General And Administrative 27.60B 26.10B 24.93B 25.09B 21.97B
Operating Income 133.05B 123.22B 114.30B 119.44B 108.95B
Other Income Expense -321.00M 269.00M -565.00M -334.00M 60.00M
Pretax Income 132.73B 123.48B 113.74B 119.10B 109.21B
Income Tax 20.72B 29.75B 16.74B 19.30B 14.53B
Net Income 112.01B 93.74B 97.00B 99.80B 94.68B
Eps Basic 7.49 6.11 6.16 6.15 5.67
Eps Diluted 7.46 6.08 6.13 6.11 5.61
Basic Shares Outstanding 14.95B 15.34B 15.74B 16.22B 16.70B
Diluted Shares Outstanding 14.95B 15.34B 15.74B 16.22B 16.70B
Ebit 133.05B 123.22B 114.30B 119.44B 111.85B
Ebitda 144.75B 134.66B 125.82B 130.54B 123.14B
Net Income Continuous Operations 112.01B 93.74B 97.00B 99.80B 94.68B
Non Operating Interest Income N/A N/A 3.75B 2.83B 2.84B
Non Operating Interest Expense N/A N/A 3.93B 2.93B 2.65B

Source: Financial statements and regulatory filings

Balance Sheet

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Cash And Cash Equivalents 35.93B 29.94B 29.96B 23.65B 34.94B
Accounts Receivable 39.78B 33.41B 29.51B 28.18B 26.28B
Total Assets 359.24B 364.98B 352.58B 352.75B 351.00B
Total Liabilities 285.51B 308.03B 290.44B 302.08B 287.91B
Long Term Debt 78.33B 85.75B 95.28B 109.71B 119.38B
Shareholders Equity 73.73B 56.95B 62.15B 50.67B 63.09B

Source: Financial statements and regulatory filings

Cash Flow Statement

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Operating Activities Net Income 112.01B 93.74B 97.00B 99.80B 94.68B
Operating Activities Depreciation 11.70B 11.45B 11.52B 11.10B 11.28B
Operating Activities Stock Based Compensation 12.86B 11.69B 10.83B 9.04B 7.91B
Operating Activities Other Non Cash Items -89.00M -2.27B -2.23B 1.01B -4.92B
Operating Activities Accounts Receivable -7.03B -5.14B -417.00M -9.34B -14.03B
Operating Activities Accounts Payable 902.00M 6.02B -1.89B 9.45B 12.33B
Operating Activities Other Assets Liabilities -18.87B 2.77B -4.27B 1.57B -1.53B
Operating Activities Operating Cash Flow 111.48B 118.25B 110.54B 123.52B 100.94B
Investing Activities Capital Expenditures -12.71B -9.45B -10.96B -10.71B -11.09B
Investing Activities Purchase Of Investments -24.41B -48.66B -29.51B -76.92B -109.56B
Investing Activities Sale Of Investments 53.80B 62.35B 45.51B 67.36B 106.48B
Investing Activities Other Investing Activity -1.48B -1.31B -1.34B -2.09B -385.00M
Investing Activities Investing Cash Flow 15.20B 2.94B 3.71B -22.66B -14.58B
Financing Activities Long Term Debt Issuance 4.48B 0.00 5.23B 5.46B 20.39B
Financing Activities Long Term Debt Payments -10.93B -9.96B -11.15B -9.54B -8.75B
Financing Activities Short Term Debt Issuance -2.03B 3.96B -3.98B 3.96B 1.02B
Financing Activities Common Stock Repurchase -90.71B -94.95B -77.55B -89.40B -85.97B
Financing Activities Common Dividends -15.42B -15.23B -15.03B -14.84B -14.47B
Financing Activities Other Financing Charges -6.07B -5.80B -6.01B -6.38B -5.58B
Financing Activities Financing Cash Flow -120.69B -121.98B -108.49B -110.75B -92.25B
End Cash Position 35.93B 29.94B 30.74B 24.98B 35.93B
Income Tax Paid 43.37B 26.10B 18.68B 19.57B 25.39B
Free Cash Flow 98.77B 108.81B 99.58B 111.44B 92.95B
Interest Paid N/A N/A 3.80B 2.87B 2.69B
Operating Activities Deferred Taxes N/A N/A N/A 895.00M -4.77B
Investing Activities Net Acquisitions N/A N/A N/A -306.00M -33.00M
Financing Activities Common Stock Issuance N/A N/A N/A N/A 1.10B

Source: Financial statements and regulatory filings

Technical Analysis

Key Insights

  • Apple's current trend is strongly bullish with price action showing consistent higher highs and higher lows, indicating sustained upward momentum.
  • Key support levels are identified near $260 and $255, with resistance around the recent high of $295 to $300, where the stock is currently testing breakout territory.
  • The stock trades above major moving averages: approximately 8.7% above the 10-day SMA, 13.9% above the 50-day SMA, and 16.7% above the 200-day SMA, confirming a strong uptrend.
  • Momentum indicators show RSI at 73.27, signaling overbought conditions; MACD remains positive but with potential for convergence; Stochastic oscillator also indicates elevated momentum.
  • Multi-timeframe analysis reveals bullish trends on daily, weekly, and monthly charts, with the 50-day SMA above the 200-day SMA (golden cross) supporting longer-term strength.
  • Current technical setup suggests potential for continued gains if momentum sustains, but elevated RSI warns of possible short-term pullbacks or consolidation phases.

Trending News

1. Headline: Viking Global Investors Lp Reports Share Stake Of 3.6 Million Shares In Apple - SEC Filing — TradingView News

Summary: Search · Get started · Viking Global Investors Lp Reports Share Stake Of 3.6 Million Shares In Apple - SEC Filing · RefinitivLess than 1 min read · AAPLMETATSLA · Login or create a forever free account to read this news · Let's go · Compare charts · Analyze on Supercharts · Latest news

Sentiment: neutral

2. Headline: Intel Stock (NASDAQ:INTC) Plunges as Apple Deal Looks Focused on Legacy Chips - TipRanks.com

Summary: Chip stock Intel ($INTC) was on top of the world recently as word emerged that Apple ($AAPL) was looking to team up with Intel to produce chips. New reports suggest...

Sentiment: positive

3. Headline: Rep. John McGuire Purchases Shares of Apple Inc. (NASDAQ:AAPL)

Summary: Representative John McGuire (Republican-Virginia) recently bought shares of Apple Inc. (NASDAQ:AAPL). In a filing disclosed on May 13th, the Representative disclosed that they had bought between $1,001 and $15,000 in Apple stock on April 15th. The trade occurred in the Representative's "MERRILL LYNC

Sentiment: neutral

4. Headline: Cerebras IPO Stock Pop; Apple-OpenAI Drama — The Information

Summary: This was quite the day. OpenAI is jumping up and down about its unhappiness with Apple (it’s doubtful Tim Cook is shaking in his boots). Big telecom threw down the gauntlet to Elon Musk and Amazon (not that they should worry). We get to both news items lower down.

Sentiment: negative

5. Headline: Apple stock keeps surging to new highs — it’s more than just the iPhone

Summary: Apple stock continues to hit new record highs, extending this year’s impressive rebound. Evercore ISI sees the momentum continuing for some time, and it’s about more than just iPhone sales. Analyst Amit Daryanani raised his price target for Apple to $365 from $330 on Thursday, implying roughly 22% upside from today. ... Daryanani’s increased ...

Sentiment: positive

Recent Updates

News Summary

As of 2026-05-15. Apple reported strong financial results for Q2 2026, achieving record revenue of $111.2 billion and EPS of $2.01, driven by exceptional demand for the iPhone 17 lineup and all-time high Services revenue. The company announced a 4% dividend increase and authorized a $100 billion share repurchase program, reflecting robust capital return strategies. Product innovation continues with new launches including the iPhone 17e, M4-powered iPad Air, and MacBook Neo. Additionally, Apple is planning a major iPhone software update featuring a redesigned Camera app and enhanced Siri capabilities, aiming to improve user experience. Leadership transition plans were disclosed, with Tim Cook set to become Executive Chairman and John Ternus to assume the CEO role, signaling strategic continuity.

News Sentiment

The overall sentiment from recent updates is predominantly positive, driven by strong financial performance and record-setting revenue and earnings growth. Investor confidence is bolstered by Apple's continued innovation in hardware and software, alongside proactive capital allocation through dividends and share buybacks. Neutral tones arise from routine investor relations communications and institutional share disclosures. Some caution is noted in market reactions to chip sourcing partnerships, but these do not materially detract from the positive momentum. The combination of robust earnings, strategic product enhancements, and leadership succession plans supports a constructive outlook.

Source List

  • https://www.apple.com/newsroom/2026/04/apple-reports-second-quarter-results/
  • https://finance.yahoo.com/news/apple-stock-gaining-today-whats-181729752.html
  • https://quartr.com/companies/apple-inc_4742
  • https://www.cnbc.com/2026/04/30/apple-aapl-q2-2026-earnings-report.html
  • https://www.apple.com/newsroom/2026/01/apple-reports-first-quarter-results/

Analytical Overview

Analysis Summary

Apple’s valuation metrics, including a trailing P/E of 35.47 and forward P/E of 30.68, are elevated relative to the consumer electronics industry average P/E of 35.47, reflecting a premium consistent with its market leadership and growth prospects. The company’s revenue growth of 16.6% year-over-year and strong operating cash flow of $140.2 billion demonstrate a solid growth trajectory supported by expanding product and services segments. Financial health is robust, with a manageable debt-to-equity ratio of 79.5% and substantial free cash flow of $101.1 billion, enabling ongoing capital returns and investments. Sector-specific challenges include supply chain constraints and rising component costs, while opportunities lie in AI integration and expanding services. Market positioning and competitive advantages such as brand loyalty, innovation, and ecosystem integration underpin Apple’s resilience.

Overall Business and Market Assessment

Supporting Factors: Apple’s record revenue and earnings growth, strong cash flow generation, and strategic product launches enhancing its ecosystem

Risk Factors: No data

SWOT Analysis

Strengths

  • Market leadership with a diversified product and services ecosystem.
  • Strong profitability with high gross and operating margins.
  • Robust cash flow generation supporting capital returns and investments.
  • Global brand recognition and customer loyalty.

Weaknesses

  • High valuation multiples may limit near-term upside.
  • Dependence on iPhone sales for a significant portion of revenue.
  • Relatively high debt-to-equity ratio compared to peers.
  • Exposure to supply chain and component cost pressures.

Opportunities

  • Expansion of services and subscription-based revenue streams.
  • Integration of artificial intelligence into products and software.
  • Growth in emerging markets and new product categories.
  • Strategic partnerships and acquisitions enhancing technology capabilities.

Threats

  • Intense competition in consumer electronics and technology sectors.
  • Regulatory and antitrust scrutiny in multiple jurisdictions.
  • Global economic uncertainties impacting consumer spending.
  • Potential supply chain disruptions and rising input costs.

Company Description

Apple Inc. is a leading technology company renowned for designing, manufacturing, and marketing innovative hardware and software products for consumers and businesses worldwide. Its flagship product, the iPhone, accounts for the majority of sales, serving as the central hub of an expansive ecosystem that includes Mac computers, iPad tablets, Apple Watch wearables, and accessories like AirPods. Apple Inc. also offers a suite of services such as the App Store, Apple Music, iCloud, Apple TV+, and Apple Fitness+, providing digital content, cloud storage, and subscription-based platforms. Operating in the consumer electronics industry within the technology sector, the company employs approximately 166,000 people and maintains a broad global presence through online stores, retail outlets, and partnerships with carriers and resellers. With a substantial market capitalization reflecting its scale, Apple Inc. plays a pivotal role in shaping consumer technology trends, emphasizing seamless integration across devices and services to enhance user experience and productivity.