Apple Inc (AAPL)
Stock Analysis Report
Stock Journey
Key Positives and Key Risks
Pros
- Revenue growth of 16.6% year-over-year indicates strong top-line momentum.
- Operating cash flow of $140.2 billion and free cash flow of $101.1 billion demonstrate robust cash generation.
- Market capitalization of $4.63 trillion reflects dominant industry position and investor confidence.
Cons
- High trailing P/E ratio of 38.31 and price-to-book ratio of 43.43 suggest premium valuation.
- Total debt to equity ratio of 79.55% indicates moderate leverage that could impact financial flexibility.
- Ongoing legal dispute with OpenAI introduces potential operational and reputational risks.
Disclosure: This information is for general awareness and does not constitute investment advice
Report Summary
Apple Inc. is a leading global technology company listed on NASDAQ under the symbol AAPL, operating primarily in the Consumer Electronics sector within the Technology industry. The company designs, manufactures, and markets a broad portfolio of products including iPhones, Macs, iPads, wearables, and services such as the App Store and Apple Music. Headquartered in Cupertino, California, Apple holds a dominant market position by integrating hardware, software, and services into cohesive ecosystems that serve individual consumers, businesses, and government entities worldwide.
Financially, Apple reported trailing twelve months (TTM) revenue of approximately $451.4 billion with a gross margin of 49.27%, operating margin of 32.28%, and a net profit margin of 27.15%. The company’s return on equity (ROE) stands at 141.47%, and return on assets (ROA) at 26.23%, reflecting strong profitability and efficient asset utilization. Operating cash flow for the TTM period was $140.2 billion, with levered free cash flow at $101.1 billion, underscoring robust cash generation capabilities.
Apple’s valuation metrics indicate a trailing price-to-earnings (P/E) ratio of 38.31, forward P/E of 32.82, and an enterprise value to EBITDA (EV/EBITDA) multiple of 29.05. The market capitalization is approximately $4.63 trillion, with the stock currently trading near $315.33, close to its 52-week high of $317.40 and well above its 52-week low of $201.50. The price-to-book ratio is elevated at 43.43, suggesting premium valuation relative to book value.
Key strengths include Apple’s substantial cash reserves of $68.5 billion, moderate debt levels with a total debt to equity ratio of 79.55%, and leadership in innovation and market share. Recent strategic developments include a $30 billion multi-year chip manufacturing deal with Broadcom, reinforcing supply chain resilience and domestic manufacturing. Risks encompass intensifying competition in AI and consumer electronics, regulatory scrutiny, and potential legal disputes such as the ongoing lawsuit against OpenAI.
Technically, Apple’s stock is in a strong uptrend, trading above its 10-day, 50-day, and 200-day moving averages, with momentum indicators reflecting bullish conditions across multiple timeframes. Recent news highlights positive developments in manufacturing partnerships and product launches, balanced by neutral legal challenges. Overall, the data suggests a market environment conducive to continued interest and monitoring for evolving opportunities and risks.
Company and Industry Overview
Company Basics
Price Performance
Company Size
Sector and Industry Analysis
The global apple market is a significant segment within the agricultural sector, encompassing cultivation, harvesting, distribution, and retail of various apple varieties. It serves diverse applications including fresh consumption and processed products like juices and sauces. The market is projected to grow steadily through 2034, driven by rising health awareness and increasing demand for organic produce, with major players ranging from multinational corporations to local producers across key regions such as North America, Europe, and Asia-Pacific.
Emerging trends in the apple industry include a shift toward organic and locally sourced apples, innovations in packaging and storage technologies to extend shelf life, and adoption of smart farming techniques to enhance yield and sustainability. Competitive dynamics are shaped by intensified rivalry between international and local producers, with barriers such as climate variability, stringent food safety standards, and fluctuating trade tariffs influencing market entry and expansion strategies. Strategic partnerships and technology collaborations are increasingly important for maintaining market share and driving innovation.
The regulatory environment is marked by increasingly rigorous food safety and quality standards, which producers must comply with to access key markets. Policies related to carbon pricing and energy security also influence production practices and supply chain operations. Trade agreements and geopolitical developments affect export-import flows and pricing, necessitating adaptive strategies within the industry. Overall, regulatory frameworks are shaping market behavior by promoting sustainability, safety, and transparency across the apple value chain.
Note: Analysis synthesized from industry research, market reports, and regulatory filings. Information is subject to change based on market conditions.
Financial Ratios Dashboard
Illustrative Scenario Analysis
DCF Assumptions:
Method: Two-Stage EPS-Priority Model
Financials
Peer Analysis
| Company Name | Market Cap | P/E Ratio | P/B Ratio | EV/EBITDA | Price to CFO |
|---|---|---|---|---|---|
| Apple Inc. | $4.63T | 38.31 | 43.43 | 29.05 | 33.03 |
| Sony Group Corporation - Sponsored American Depositary Receipt | $122.43B | 19.68 | 2.47 | 0.01 | 10.22 |
Comparison Analysis: Apple Inc. significantly surpasses its peer Sony Group Corporation in market capitalization, reflecting its status as a global technology leader. However, Apple’s valuation multiples such as P/E (38.31) and P/B (43.43) are substantially higher than Sony’s P/E of 19.68 and P/B of 2.47, indicating a premium pricing relative to fundamentals. Apple's EV/EBITDA ratio of 29.05 also exceeds Sony’s near-zero figure, highlighting market expectations of sustained profitability and growth. Return on equity for Apple is notably lower at 1.41% compared to Sony’s 12.34%, suggesting differences in capital efficiency or accounting treatments. Overall, Apple commands a premium valuation with robust market presence but exhibits lower ROE relative to this peer.
Financial Metrics Comparison with Peers
Financial Statements
Comprehensive financial data including income, balance sheet, and cash flow metrics
Income Statement
| fiscal_date | 2025-09-30 | 2024-09-30 | 2023-09-30 | 2022-09-30 | 2021-09-30 |
|---|---|---|---|---|---|
| Sales | 416.16B | 391.04B | 383.29B | 394.33B | 365.82B |
| Cost Of Goods | 220.96B | 210.35B | 214.14B | 223.55B | 212.98B |
| Gross Profit | 195.20B | 180.68B | 169.15B | 170.78B | 152.84B |
| Operating Expense Research And Development | 34.55B | 31.37B | 29.91B | 26.25B | 21.91B |
| Operating Expense Selling General And Administrative | 27.60B | 26.10B | 24.93B | 25.09B | 21.97B |
| Operating Income | 133.05B | 123.22B | 114.30B | 119.44B | 108.95B |
| Other Income Expense | -321.00M | 269.00M | -565.00M | -334.00M | 60.00M |
| Pretax Income | 132.73B | 123.48B | 113.74B | 119.10B | 109.21B |
| Income Tax | 20.72B | 29.75B | 16.74B | 19.30B | 14.53B |
| Net Income | 112.01B | 93.74B | 97.00B | 99.80B | 94.68B |
| Eps Basic | 7.49 | 6.11 | 6.16 | 6.15 | 5.67 |
| Eps Diluted | 7.46 | 6.08 | 6.13 | 6.11 | 5.61 |
| Basic Shares Outstanding | 14.95B | 15.34B | 15.74B | 16.22B | 16.70B |
| Diluted Shares Outstanding | 14.95B | 15.34B | 15.74B | 16.22B | 16.70B |
| Ebit | 133.05B | 123.22B | 114.30B | 119.44B | 111.85B |
| Ebitda | 144.75B | 134.66B | 125.82B | 130.54B | 123.14B |
| Net Income Continuous Operations | 112.01B | 93.74B | 97.00B | 99.80B | 94.68B |
| Non Operating Interest Income | N/A | N/A | 3.75B | 2.83B | 2.84B |
| Non Operating Interest Expense | N/A | N/A | 3.93B | 2.93B | 2.65B |
Data provided by Twelve Data
Balance Sheet
| fiscal_date | 2025-09-30 | 2024-09-30 | 2023-09-30 | 2022-09-30 | 2021-09-30 |
|---|---|---|---|---|---|
| Cash And Cash Equivalents | 35.93B | 29.94B | 29.96B | 23.65B | 34.94B |
| Accounts Receivable | 39.78B | 33.41B | 29.51B | 28.18B | 26.28B |
| Total Assets | 359.24B | 364.98B | 352.58B | 352.75B | 351.00B |
| Total Liabilities | 285.51B | 308.03B | 290.44B | 302.08B | 287.91B |
| Long Term Debt | 78.33B | 85.75B | 95.28B | 109.71B | 119.38B |
| Shareholders Equity | 73.73B | 56.95B | 62.15B | 50.67B | 63.09B |
Data provided by Twelve Data
Cash Flow Statement
| fiscal_date | 2025-09-30 | 2024-09-30 | 2023-09-30 | 2022-09-30 | 2021-09-30 |
|---|---|---|---|---|---|
| Operating Activities Net Income | 112.01B | 93.74B | 97.00B | 99.80B | 94.68B |
| Operating Activities Depreciation | 11.70B | 11.45B | 11.52B | 11.10B | 11.28B |
| Operating Activities Stock Based Compensation | 12.86B | 11.69B | 10.83B | 9.04B | 7.91B |
| Operating Activities Other Non Cash Items | -89.00M | -2.27B | -2.23B | 1.01B | -4.92B |
| Operating Activities Accounts Receivable | -7.03B | -5.14B | -417.00M | -9.34B | -14.03B |
| Operating Activities Accounts Payable | 902.00M | 6.02B | -1.89B | 9.45B | 12.33B |
| Operating Activities Other Assets Liabilities | -18.87B | 2.77B | -4.27B | 1.57B | -1.53B |
| Operating Activities Operating Cash Flow | 111.48B | 118.25B | 110.54B | 123.52B | 100.94B |
| Investing Activities Capital Expenditures | -12.71B | -9.45B | -10.96B | -10.71B | -11.09B |
| Investing Activities Purchase Of Investments | -24.41B | -48.66B | -29.51B | -76.92B | -109.56B |
| Investing Activities Sale Of Investments | 53.80B | 62.35B | 45.51B | 67.36B | 106.48B |
| Investing Activities Other Investing Activity | -1.48B | -1.31B | -1.34B | -2.09B | -385.00M |
| Investing Activities Investing Cash Flow | 15.20B | 2.94B | 3.71B | -22.66B | -14.58B |
| Financing Activities Long Term Debt Issuance | 4.48B | 0.00 | 5.23B | 5.46B | 20.39B |
| Financing Activities Long Term Debt Payments | -10.93B | -9.96B | -11.15B | -9.54B | -8.75B |
| Financing Activities Short Term Debt Issuance | -2.03B | 3.96B | -3.98B | 3.96B | 1.02B |
| Financing Activities Common Stock Repurchase | -90.71B | -94.95B | -77.55B | -89.40B | -85.97B |
| Financing Activities Common Dividends | -15.42B | -15.23B | -15.03B | -14.84B | -14.47B |
| Financing Activities Other Financing Charges | -6.07B | -5.80B | -6.01B | -6.38B | -5.58B |
| Financing Activities Financing Cash Flow | -120.69B | -121.98B | -108.49B | -110.75B | -92.25B |
| End Cash Position | 35.93B | 29.94B | 30.74B | 24.98B | 35.93B |
| Income Tax Paid | 43.37B | 26.10B | 18.68B | 19.57B | 25.39B |
| Free Cash Flow | 98.77B | 108.81B | 99.58B | 111.44B | 92.95B |
| Interest Paid | N/A | N/A | 3.80B | 2.87B | 2.69B |
| Operating Activities Deferred Taxes | N/A | N/A | N/A | 895.00M | -4.77B |
| Investing Activities Net Acquisitions | N/A | N/A | N/A | -306.00M | -33.00M |
| Financing Activities Common Stock Issuance | N/A | N/A | N/A | N/A | 1.10B |
Data provided by Twelve Data
Technical Analysis
Key Insights
- Apple’s stock is currently in a strong upward trend, exhibiting higher highs and higher lows in recent price action.
- Key support levels are identified near $295 and $272, while resistance is close to the 52-week high around $317.
- The price is trading above the 10-day, 50-day (approximately $296.88), and 200-day (approximately $272.15) moving averages, indicating bullish momentum.
- Momentum indicators show RSI near overbought levels but not extreme, MACD remains positive with a bullish crossover, and Stochastic oscillators suggest continued upward momentum.
- Analysis across daily, weekly, and monthly timeframes confirms a consistent bullish trend with no major reversals detected.
- Potential market scenarios include continuation of the uptrend supported by strong technicals or a short-term consolidation near resistance levels before further advances.
Trending News
1. Headline: Apple sues OpenAI alleging trade secret theft, says scheme was 'at every level'
Summary: The two companies entered into a high-profile partnership in 2024 when ChatGPT was integrated into the iPhone's operating system.
Sentiment: neutral
2. Headline: How Apple stock rode the AI rollercoaster to record highs in 1 chart
Summary: That's when it unveiled a suite ... and the stock ran up into the event. The on-screen demos looked cool, but the reality in the months that followed was ugly . The rushed and botched release of Apple Intelligence made clear that Apple's AI strategy wasn't fully fleshed out. The iPhone maker was still trying to figure it all out, while others — including startups like ...
Sentiment: positive
3. Headline: AVGO Stock: $30 Billion Apple Deal Shows Life Beyond AI Chips
Summary: Broadcom extended its chip supply deal with Apple through 2031, valued at over $30 billion, highlighting its non-AI semiconductor and infrastructure software revenue beyond its core AI chip business.
Sentiment: positive
4. Headline: Apple (AAPL) Lands Broadcom Chip Deal, Is The Stock Fully Priced? - Simply Wall St News
Summary: Apple (AAPL) just committed to a multi year chip partnership with Broadcom worth more than US$30 billion. The deal is centered on over 15 billion US made components and a US$1.5 billion Colorado plant expansion. See our latest analysis for Apple. Apple’s multi year chip deal with Broadcom ...
Sentiment: positive
5. Headline: Broadcom Stock Investors Just Got Incredible News from Apple CEO Tim Cook | The Motley Fool
Summary: Jul 10, 2026 •By Selena Maranjian3 ... Now -- Including Broadcom (AVGO) Stock · Jul 10, 2026 •By Keithen Drury3 Hypergrowth Tech Stocks to Buy With $3,000 Right Now · Jul 9, 2026 •By Daniel SparksBroadcom Is Less Than 5% From the $2 Trillion Club -- and Apple Just Committed $30 Billion for More Chips · Jul 9, 2026 •By Rick OrfordMassive News: Broadcom ...
Sentiment: positive
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Recent Updates
News Summary
As of 2026-07-10. Apple has initiated legal proceedings against OpenAI alleging trade secret theft, reflecting heightened tensions following their earlier partnership integrating ChatGPT into iPhones. Concurrently, Apple announced a landmark $30 billion multi-year chip manufacturing deal with Broadcom, which includes a $1.5 billion investment to modernize facilities in Fort Collins, Colorado, as part of its American Manufacturing Program. This deal represents the largest domestic manufacturing commitment in Apple’s history and is a strategic move to enhance supply chain resilience and support US-based innovation. Additionally, Apple is preparing an aggressive launch of five new iPhone models, including its first foldable device, indicating a robust product development pipeline aimed at sustaining revenue growth. These developments underscore Apple’s focus on innovation, domestic manufacturing, and legal protection of intellectual property.
News Sentiment
The overall sentiment from recent updates is predominantly positive, driven by the substantial chip manufacturing deal with Broadcom and the planned aggressive product launches. Positive tones are reinforced by the emphasis on American manufacturing and innovation, which align with broader economic and political support. The legal dispute with OpenAI introduces a neutral to cautious element, reflecting potential risks in AI collaboration and intellectual property. Despite this, the strategic initiatives and financial commitments suggest confidence in Apple’s growth trajectory and operational strength. The balance of news points to a constructive outlook tempered by ongoing legal challenges.
Source List
- https://stockstory.org/us/stocks/nasdaq/aapl/news/why-up-down/why-apple-aapl-stock-is-trading-up-today-3
Analytical Overview
Analysis Summary
Apple’s valuation metrics, including a trailing P/E of 38.31 and forward P/E of 32.82, are elevated relative to industry averages, reflecting market expectations of continued growth and premium brand positioning. The company’s revenue growth rate of 16.6% year-over-year and strong operating cash flow of $140.2 billion demonstrate a solid growth trajectory supported by robust cash generation. Financial health is sound with a total debt to equity ratio of 79.55% and substantial cash reserves of $68.5 billion, indicating manageable leverage and liquidity. Sector-specific opportunities include expanding AI capabilities and domestic manufacturing initiatives, while challenges encompass competitive pressures and regulatory scrutiny. Market positioning and competitive advantages are evident through Apple’s integrated ecosystem, brand loyalty, and innovation leadership.
Overall Business and Market Assessment
Supporting Factors: Apple’s strong revenue growth and cash flow generation, its strategic $30 billion chip deal enhancing supply chain resilience, and a diversified product portfolio with upcoming launches
Risk Factors: No data
SWOT Analysis
Strengths
- Market leadership with a diversified product and services ecosystem.
- Strong profitability with high gross and net margins.
- Robust cash flow generation and substantial cash reserves.
- Strategic partnerships enhancing supply chain and manufacturing capabilities.
Weaknesses
- High valuation multiples relative to industry peers.
- Moderate leverage with a debt to equity ratio near 80%.
- Dependence on flagship products for a significant portion of revenue.
- Potential vulnerabilities from ongoing legal disputes.
Opportunities
- Expansion in AI and advanced chip manufacturing technologies.
- Increased domestic manufacturing under the American Manufacturing Program.
- Growth potential from new product launches including foldable devices.
- Rising demand for integrated hardware and digital services.
Threats
- Intense competition in consumer electronics and AI sectors.
- Regulatory and legal challenges impacting operations.
- Supply chain disruptions and geopolitical risks.
- Rapid technological change requiring continuous innovation.
Company Description
Apple Inc. designs, manufactures, and markets a wide range of technology products worldwide. These include the iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories such as AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, HomePod, as well as Apple branded and third-party accessories. The company operates service platforms including the App Store, Apple Music, and subscription models that provide curated content, cloud services, and digital offerings. Apple Inc. serves individual consumers, businesses, and government sectors through online stores, retail outlets, and partnerships with cellular carriers and resellers. Its products span the information technology sector, impacting mobile communication, personal computing, entertainment, and health monitoring. Founded in 1976 and headquartered in Cupertino, California, Apple Inc. plays a pivotal role in the global technology market by integrating hardware, software, and services into seamless ecosystems.

