Investilo AI
Apple Inc
Research Notice: This is AI-generated equity research for informational purposes only. It is not investment advice, a recommendation, or an offer or solicitation to buy, sell, or hold any security. Valuations, forecasts, and scenario analysis are illustrative and not a guarantee of future performance. Sources are cited — verify independently and seek professional advice before making any investment decision.

Apple Inc (AAPL)

Stock Analysis Report

Generated by investilo.ai 2026-07-13 01:29:47 EDT
CMP: 315.32990

Stock Journey

Stock Timeline Graph

Key Positives and Key Risks

Pros

  • Strong free cash flow of $101.1 billion supports operational flexibility and shareholder returns.
  • Robust revenue growth of 16.6% year-over-year indicates solid market demand and expansion.
  • Strategic $30 billion chip manufacturing partnership with Broadcom enhances supply chain resilience.

Cons

  • High trailing P/E ratio of 38.31 and price-to-book ratio of 43.43 suggest premium valuation limiting upside.
  • Gross margin pressure from rising memory costs could impact profitability in the near term.
  • Ongoing legal dispute with OpenAI introduces uncertainty and potential operational risks.

Disclosure: This information is for general awareness and does not constitute investment advice

Report Summary

Apple Inc. is a leading technology company listed on NASDAQ under the ticker AAPL, operating primarily in the Consumer Electronics sector. The company designs, manufactures, and markets a broad array of products including the iPhone, Mac computers, iPads, wearables like Apple Watch and AirPods, and various services such as the App Store and Apple Music. Apple is recognized for its integrated ecosystem that spans hardware, software, and digital services, positioning it as a dominant player in global technology markets. Its business segments cover both product sales and recurring service revenues, serving consumers, businesses, and government clients worldwide.

Financially, Apple reported trailing twelve-month revenue of approximately $451.4 billion with a strong gross margin of 49.27%, operating margin of 32.28%, and net profit margin of 27.15%. The company’s return on equity (ROE) stands at 141.47%, and return on assets (ROA) at 26.23%, indicating efficient use of capital and assets to generate profits. Operating cash flow totaled $140.2 billion, with free cash flow of $101.1 billion, underscoring robust cash generation capabilities. These metrics reflect Apple’s high profitability and operational efficiency within the technology sector.

Apple’s valuation metrics show a trailing P/E ratio of 38.31 and a forward P/E of 32.82, with a price-to-book ratio of 43.43 and an enterprise value to EBITDA ratio of 29.05. The market capitalization is approximately $4.63 trillion, making it one of the largest companies globally. The stock price currently trades near its 52-week high of $317.40, with a current price of $315.33, reflecting a 33.84% increase over the past year. These valuation levels suggest a premium pricing relative to fundamentals, consistent with its market leadership and growth prospects.

Key strengths include Apple’s substantial free cash flow, manageable debt levels with a debt-to-equity ratio of 79.55%, and dominant market share in smartphones and other consumer electronics. Recent strategic developments include a $30 billion multi-year chip manufacturing partnership with Broadcom, reflecting a focus on supply chain resilience and innovation. Risks involve competitive pressures in technology and regulatory scrutiny, as highlighted by the recent lawsuit against OpenAI alleging trade secret theft. The company also faces margin pressures from rising memory costs impacting hardware pricing.

Technically, Apple’s share price is above its 50-day and 200-day moving averages, indicating an overall upward trend. Momentum indicators show mixed signals across timeframes, with moderate volatility. Recent news of new product launches and chip deals supports positive market sentiment, though legal challenges introduce some uncertainty. The current environment suggests a balanced stance, with conditions warranting close observation of operational execution and external developments.

Company and Industry Overview

Company Basics

Company Name:
Apple Inc
Industry:
Current Market Price:
315.32990

Price Performance

52-Week High/Low:
Industry PE Ratio:
38.31

Company Size

Market Cap:
$ 4.63T
Enterprise Value:
4.65T
Total Assets:
359.24B

Shareholding Pattern

Insiders:
1.63%
Institutions Investors:
65.73%
Shares Outstanding:
14.67B
Float Shares:
14.66B
Dividend Yield:
Shareholding Pie Chart

Sector and Industry Analysis

The technology sector, particularly the consumer electronics and software segments, continues to exhibit robust growth driven by increasing digital adoption and innovation. Market size remains substantial, with major players like Apple, Samsung, and Microsoft dominating global revenues and market share. The sector benefits from ongoing demand for smartphones, personal computing devices, and cloud-based services, supporting a positive growth trajectory.

Within the industry, trends emphasize integration of hardware and software ecosystems, enhanced user experience, and expansion into services such as streaming and financial technology. Competitive dynamics are shaped by rapid innovation cycles, high capital requirements, and strong brand loyalty, creating significant barriers to entry for new competitors. Established firms leverage scale and proprietary technology to maintain market leadership and fend off emerging challengers.

Regulatory scrutiny is intensifying, focusing on data privacy, antitrust concerns, and consumer protection across key markets including the US, EU, and China. Compliance with evolving regulations such as GDPR and digital market acts impacts operational practices and strategic initiatives. The regulatory outlook suggests continued oversight, potentially affecting product development, market access, and competitive behavior within the sector.

Note: Analysis synthesized from industry research, market reports, and regulatory filings. Information is subject to change based on market conditions.

Financial Ratios Dashboard

Profitability
Gross Margin 49.27%
EBITDA Margin 35.44%
Operating Margin 32.27%
Net Margin 27.15%
ROE 141.47%
ROA 26.23%
ROIC 105.55%
Valuation
Trailing P/E 38.31
Forward P/E 32.82
Price / Book 43.43
Price / Sales 10.26
EV / EBITDA 29.05
EV / Revenue 10.29
PEG Ratio 1.71
Liquidity & Leverage
Current Ratio 1.07x
Quick Ratio 1.02x
Cash Ratio 0.56x
Debt / Equity 0.795x
Debt / Assets 22.83%
Net Debt / EBITDA 0.06x
Equity Multiplier 3.48x
Interest Coverage N/A
Efficiency & Cash Flow
Asset Turnover 1.22x
Days Sales Outstanding 28.4 days
Days Inventory 9.8 days
Days Payable 99.2 days
Cash Conversion Cycle -61.0 days
FCF Margin 5.92%
FCF Conversion 21.81%
Capex Intensity 0.44%

Illustrative Scenario Analysis

DCF Value
$127.87
Monte Carlo (Lower)
$69.07
Monte Carlo (Upper)
$214.28
Upside %
N/A%

DCF Assumptions:

Current Eps: 7.49, Revenue: 416.16B, Revenue Growth Rate: 6.0, Operating Margin: 15.0, Earnings Growth Rate: 5.41, Fcf Per Share: 0.0, Beta: 1.0, Risk Free Rate: 4.5, Tax Rate: 25.0, Market Cap Category: mega, G1: 8.91, G2: 4.0, Lower: 69.0675370419192, Upper: 214.28247597065135, Currency Code: $, Method: Two-Stage EPS-Priority Model, Method Used: two_stage_eps

Method: Two-Stage EPS-Priority Model

Financials

Financial Metrics Chart

Peer Analysis

Company Name Market Cap P/E Ratio P/B Ratio EV/EBITDA Price to CFO
Apple Inc. $4.63T 38.31 43.43 29.05 33.03
Sony Group Corporation - Sponsored American Depositary Receipt $122.43B 19.68 2.47 0.01 10.22

Comparison Analysis: Apple Inc. is significantly larger than its peer Sony Group Corporation, with a market capitalization exceeding $4.6 trillion compared to Sony’s $122 billion. Apple’s valuation multiples, including a P/E ratio of 38.31 and P/B ratio of 43.43, are substantially higher than Sony’s 19.68 and 2.47 respectively, reflecting a premium market positioning and growth expectations. The enterprise value to EBITDA ratio of 29.05 for Apple also contrasts with Sony’s near zero, indicating different capital structures and profitability profiles. Return on equity for Apple is lower at 1.41% compared to Sony’s 12.34%, suggesting differing operational efficiencies or accounting treatments. Overall, Apple’s scale and valuation metrics highlight its dominant status in the technology sector relative to regional peers.

Financial Metrics Comparison with Peers

Financial Metrics Comparison with Peer

Financial Statements

Comprehensive financial data including income, balance sheet, and cash flow metrics

Income Statement

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Sales 416.16B 391.04B 383.29B 394.33B 365.82B
Cost Of Goods 220.96B 210.35B 214.14B 223.55B 212.98B
Gross Profit 195.20B 180.68B 169.15B 170.78B 152.84B
Operating Expense Research And Development 34.55B 31.37B 29.91B 26.25B 21.91B
Operating Expense Selling General And Administrative 27.60B 26.10B 24.93B 25.09B 21.97B
Operating Income 133.05B 123.22B 114.30B 119.44B 108.95B
Other Income Expense -321.00M 269.00M -565.00M -334.00M 60.00M
Pretax Income 132.73B 123.48B 113.74B 119.10B 109.21B
Income Tax 20.72B 29.75B 16.74B 19.30B 14.53B
Net Income 112.01B 93.74B 97.00B 99.80B 94.68B
Eps Basic 7.49 6.11 6.16 6.15 5.67
Eps Diluted 7.46 6.08 6.13 6.11 5.61
Basic Shares Outstanding 14.95B 15.34B 15.74B 16.22B 16.70B
Diluted Shares Outstanding 14.95B 15.34B 15.74B 16.22B 16.70B
Ebit 133.05B 123.22B 114.30B 119.44B 111.85B
Ebitda 144.75B 134.66B 125.82B 130.54B 123.14B
Net Income Continuous Operations 112.01B 93.74B 97.00B 99.80B 94.68B
Non Operating Interest Income N/A N/A 3.75B 2.83B 2.84B
Non Operating Interest Expense N/A N/A 3.93B 2.93B 2.65B

Data provided by Twelve Data

Balance Sheet

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Cash And Cash Equivalents 35.93B 29.94B 29.96B 23.65B 34.94B
Accounts Receivable 39.78B 33.41B 29.51B 28.18B 26.28B
Total Assets 359.24B 364.98B 352.58B 352.75B 351.00B
Total Liabilities 285.51B 308.03B 290.44B 302.08B 287.91B
Long Term Debt 78.33B 85.75B 95.28B 109.71B 119.38B
Shareholders Equity 73.73B 56.95B 62.15B 50.67B 63.09B

Data provided by Twelve Data

Cash Flow Statement

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Operating Activities Net Income 112.01B 93.74B 97.00B 99.80B 94.68B
Operating Activities Depreciation 11.70B 11.45B 11.52B 11.10B 11.28B
Operating Activities Stock Based Compensation 12.86B 11.69B 10.83B 9.04B 7.91B
Operating Activities Other Non Cash Items -89.00M -2.27B -2.23B 1.01B -4.92B
Operating Activities Accounts Receivable -7.03B -5.14B -417.00M -9.34B -14.03B
Operating Activities Accounts Payable 902.00M 6.02B -1.89B 9.45B 12.33B
Operating Activities Other Assets Liabilities -18.87B 2.77B -4.27B 1.57B -1.53B
Operating Activities Operating Cash Flow 111.48B 118.25B 110.54B 123.52B 100.94B
Investing Activities Capital Expenditures -12.71B -9.45B -10.96B -10.71B -11.09B
Investing Activities Purchase Of Investments -24.41B -48.66B -29.51B -76.92B -109.56B
Investing Activities Sale Of Investments 53.80B 62.35B 45.51B 67.36B 106.48B
Investing Activities Other Investing Activity -1.48B -1.31B -1.34B -2.09B -385.00M
Investing Activities Investing Cash Flow 15.20B 2.94B 3.71B -22.66B -14.58B
Financing Activities Long Term Debt Issuance 4.48B 0.00 5.23B 5.46B 20.39B
Financing Activities Long Term Debt Payments -10.93B -9.96B -11.15B -9.54B -8.75B
Financing Activities Short Term Debt Issuance -2.03B 3.96B -3.98B 3.96B 1.02B
Financing Activities Common Stock Repurchase -90.71B -94.95B -77.55B -89.40B -85.97B
Financing Activities Common Dividends -15.42B -15.23B -15.03B -14.84B -14.47B
Financing Activities Other Financing Charges -6.07B -5.80B -6.01B -6.38B -5.58B
Financing Activities Financing Cash Flow -120.69B -121.98B -108.49B -110.75B -92.25B
End Cash Position 35.93B 29.94B 30.74B 24.98B 35.93B
Income Tax Paid 43.37B 26.10B 18.68B 19.57B 25.39B
Free Cash Flow 98.77B 108.81B 99.58B 111.44B 92.95B
Interest Paid N/A N/A 3.80B 2.87B 2.69B
Operating Activities Deferred Taxes N/A N/A N/A 895.00M -4.77B
Investing Activities Net Acquisitions N/A N/A N/A -306.00M -33.00M
Financing Activities Common Stock Issuance N/A N/A N/A N/A 1.10B

Data provided by Twelve Data

Technical Analysis

Key Insights

  • Apple’s stock is currently in an upward trend, trading above both its 50-day moving average of $296.88 and 200-day moving average of $272.15, indicating sustained positive momentum.
  • Key support levels are identified near $290 and $270, while resistance is observed close to the 52-week high at $317.40.
  • The price remains above the 10-day moving average, reinforcing short-term bullishness, with the 50-day and 200-day averages confirming medium and long-term strength.
  • Momentum indicators show the RSI near 60, suggesting moderate strength without overbought conditions; MACD remains positive but with signs of convergence; stochastic oscillators indicate potential short-term consolidation.
  • Multi-timeframe analysis reveals consistent upward price action on daily and weekly charts, while monthly charts show steady long-term growth.
  • Current technical setup suggests potential continuation of the upward trend with possible short-term pullbacks near resistance levels, warranting monitoring of volume and momentum shifts.

Trending News

1. Headline: Apple sues OpenAI alleging trade secret theft, says scheme was 'at every level'

Summary: The two companies entered into a high-profile partnership in 2024 when ChatGPT was integrated into the iPhone's operating system.

Sentiment: neutral

2. Headline: How Apple stock rode the AI rollercoaster to record highs in 1 chart

Summary: That's when it unveiled a suite ... and the stock ran up into the event. The on-screen demos looked cool, but the reality in the months that followed was ugly . The rushed and botched release of Apple Intelligence made clear that Apple's AI strategy wasn't fully fleshed out. The iPhone maker was still trying to figure it all out, while others — including startups like ...

Sentiment: positive

3. Headline: Apple (AAPL) Increases Market Share Amid Declining Global PC Shipments

Summary: Homepage Membership Levels About ... Complete Stock List The book Membership Data Coverage Founder's Message 10-Year Letter 20-Year Letter Free Trial Referral Program Partner Program Newsletters Signup Advertise ... GuruFocus Screeners All-In-One Screener Bond Screener ETF Screener Strategies Created by Users Ben Graham Lost Formula Canadian Faster Growers CEO Buys CEO Buys after Price Drop > 20% Dividend Kings 2026 Dividend Aristocrats 2026 Dividend Growth Portfolio Dividend Income Portfolio ...

Sentiment: positive

4. Headline: Apple (AAPL) Lands Broadcom Chip Deal, Is The Stock Fully Priced? - Simply Wall St News

Summary: Apple (AAPL) just committed to a multi year chip partnership with Broadcom worth more than US$30 billion. The deal is centered on over 15 billion US made components and a US$1.5 billion Colorado plant expansion. See our latest analysis for Apple. Apple’s multi year chip deal with Broadcom ...

Sentiment: positive

5. Headline: Broadcom Stock Investors Just Got Incredible News from Apple CEO Tim Cook | The Motley Fool

Summary: Jul 10, 2026 •By Selena Maranjian3 ... Now -- Including Broadcom (AVGO) Stock · Jul 10, 2026 •By Keithen Drury3 Hypergrowth Tech Stocks to Buy With $3,000 Right Now · Jul 9, 2026 •By Daniel SparksBroadcom Is Less Than 5% From the $2 Trillion Club -- and Apple Just Committed $30 Billion for More Chips · Jul 9, 2026 •By Rick OrfordMassive News: Broadcom ...

Sentiment: positive

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Recent Updates

News Summary

As of 2026-07-10. Apple has initiated legal proceedings against OpenAI, alleging trade secret theft following their 2024 partnership integrating ChatGPT into iPhones. This lawsuit could impact both companies and the AI sector broadly. Concurrently, Apple announced a $30 billion multi-year chip manufacturing deal with Broadcom, focusing on US-based production of over 15 billion chips and a $1.5 billion facility expansion in Colorado. This aligns with Apple's American Manufacturing Program to strengthen domestic supply chains. Additionally, Apple plans an aggressive launch of at least five new iPhone models, including its first foldable device, aiming to boost market share and meet evolving consumer demand. These developments underscore Apple's strategic focus on innovation, supply chain resilience, and product expansion.

News Sentiment

The overall sentiment from recent updates is cautiously positive. The Broadcom chip deal and planned new product launches highlight strategic growth initiatives and supply chain strengthening, generating favorable market interest. However, the lawsuit against OpenAI introduces legal uncertainty, tempering enthusiasm. The mix of expansion efforts and legal challenges suggests a balanced outlook with both opportunities and risks influencing near-term dynamics.

Source List

  • https://stockstory.org/us/stocks/nasdaq/aapl/news/why-up-down/why-apple-aapl-stock-is-trading-up-today-3

Analytical Overview

Analysis Summary

Apple’s valuation metrics, including a trailing P/E of 38.31 and forward P/E of 32.82, are elevated relative to the Consumer Electronics industry average P/E of 38.31, indicating a premium valuation consistent with its market leadership and growth prospects. Revenue growth of 16.6% year-over-year and strong operating cash flow of $140.2 billion demonstrate a robust growth trajectory supported by solid cash generation. The company maintains a healthy financial position with a debt-to-equity ratio of 79.55% and free cash flow of over $101 billion, reflecting strong liquidity and capacity to fund investments or shareholder returns. Sector-specific challenges include rising memory costs impacting margins and competitive pressures in AI and hardware markets. Market positioning and competitive advantages, such as a diversified product ecosystem and strategic partnerships like the Broadcom chip deal, support sustained operational strength.

Overall Business and Market Assessment

Supporting Factors: Apple’s substantial free cash flow generation, diversified revenue streams across products and services, and strategic initiatives to enhance supply chain resilience through domestic chip manufacturing

Risk Factors: margin pressures from component cost inflation and ongoing legal challenges that could affect innovation or partnerships

SWOT Analysis

Strengths

  • Apple has a diversified product portfolio including iPhone, Mac, iPad, wearables, and services.
  • The company generates strong free cash flow exceeding $100 billion annually.
  • Robust brand loyalty and market leadership in consumer electronics.
  • Strategic partnerships such as the $30 billion Broadcom chip deal enhance supply chain resilience.

Weaknesses

  • High valuation multiples relative to industry peers may limit upside potential.
  • Rising memory and component costs pressure gross margins.
  • Dependence on a limited number of flagship products for a significant portion of revenue.
  • Legal challenges such as the lawsuit against OpenAI introduce operational uncertainties.

Opportunities

  • Expansion into foldable iPhone models and AI-enhanced devices could drive future growth.
  • Increased domestic manufacturing supports supply chain stability and innovation.
  • Growing services segment offers recurring revenue streams and margin expansion.
  • Potential to capitalize on emerging technologies in health monitoring and entertainment.

Threats

  • Intense competition in technology and consumer electronics markets.
  • Regulatory scrutiny and legal disputes could impact operations and reputation.
  • Global supply chain disruptions and inflationary pressures on component costs.
  • Evolving consumer preferences may affect product demand and market share.

Company Description

Apple Inc. designs, manufactures, and markets a wide range of technology products worldwide. These include the iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories such as AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, HomePod, as well as Apple branded and third-party accessories. The company operates service platforms including the App Store, Apple Music, and subscription models that provide curated content, cloud services, and digital offerings. Apple Inc. serves individual consumers, businesses, and government sectors through online stores, retail outlets, and partnerships with cellular carriers and resellers. Its products span the information technology sector, impacting mobile communication, personal computing, entertainment, and health monitoring. Founded in 1976 and headquartered in Cupertino, California, Apple Inc. plays a pivotal role in the global technology market by integrating hardware, software, and services into seamless ecosystems.