Investilo AI
Apple Inc
Research Notice: This is AI-generated equity research for informational purposes only. It is not investment advice, a recommendation, or an offer or solicitation to buy, sell, or hold any security. Valuations, forecasts, and scenario analysis are illustrative and not a guarantee of future performance. Sources are cited — verify independently and seek professional advice before making any investment decision.

Apple Inc (AAPL)

Stock Analysis Report

Generated by investilo.ai 2026-07-15 23:44:50 EDT
CMP: 327.57001

Stock Journey

Stock Timeline Graph

Key Positives and Key Risks

Pros

  • Revenue growth of 16.6% year-over-year demonstrates strong demand and expansion.
  • Free cash flow of $101.1 billion indicates robust cash generation supporting operations and investments.
  • Record 20% global smartphone shipment share highlights market leadership and competitive strength.

Cons

  • High P/B ratio of 43.43 reflects a premium valuation that may limit upside.
  • AI server chip delays and performance challenges could impact innovation timelines.
  • Debt-to-equity ratio of 79.55% suggests leverage that requires monitoring despite strong cash reserves.

Disclosure: This information is for general awareness and does not constitute investment advice

Report Summary

Apple Inc. is a leading global technology company listed on the NASDAQ exchange under the symbol AAPL, operating primarily in the Technology sector with a focus on Consumer Electronics. The company designs, manufactures, and markets a broad range of products including the iPhone, Mac computers, iPad tablets, wearables like Apple Watch and AirPods, and various services such as the App Store and Apple Music. Apple’s integrated ecosystem spans hardware, software, and digital services, positioning it as a dominant player in mobile communication, personal computing, and entertainment worldwide.

In the trailing twelve months, Apple reported revenue of approximately $451.4 billion with a gross margin of 49.3%, operating margin of 32.3%, and net profit margin of 27.2%, reflecting strong profitability and operational efficiency. The company’s return on equity (ROE) stands at 141.47%, and return on assets (ROA) at 26.23%, indicating highly effective capital utilization. Additionally, Apple generated $140.2 billion in operating cash flow and $101.1 billion in free cash flow, underscoring robust cash generation capabilities.

Apple’s valuation metrics show a trailing price-to-earnings (P/E) ratio of 38.31 and a forward P/E of 32.82, with a price-to-book (P/B) ratio of 43.43 and an enterprise value to EBITDA (EV/EBITDA) of 29.05. The company’s market capitalization is approximately $4.63 trillion, with its stock currently trading near $327.57, close to its 52-week high of $317.40, reflecting a premium valuation relative to industry averages. The PEG ratio of 1.71 suggests moderate growth expectations priced into the stock.

Apple’s strengths include its strong cash position of $68.5 billion, manageable total debt of $84.7 billion, and market leadership in smartphone shipments with a record 20% global share. Key risks involve supply chain constraints, competitive pressures in AI and chip development, and regulatory scrutiny in international markets. Recent strategic moves include pursuing acquisitions in AI chip startups, partnerships to integrate AI models such as Alibaba’s Qwen, and a $30 billion chip supply deal with Broadcom, signaling a focus on innovation and supply chain resilience.

Technically, Apple’s stock is in an uptrend trading above its 50-day and 200-day moving averages, with momentum indicators showing strength across daily and weekly timeframes. Recent news highlights positive market sentiment driven by AI integration and strong iPhone demand, balanced by cautious monitoring of valuation levels. Overall, the data suggests a nuanced environment where market participants may consider accumulation or maintaining positions while observing evolving fundamentals and technical signals.

Company and Industry Overview

Company Basics

Company Name:
Apple Inc
Industry:
Current Market Price:
327.57001

Price Performance

52-Week High/Low:
Industry PE Ratio:
38.31

Company Size

Market Cap:
$ 4.63T
Enterprise Value:
4.65T
Total Assets:
359.24B

Shareholding Pattern

Insiders:
1.63%
Institutions Investors:
65.73%
Shares Outstanding:
14.67B
Float Shares:
14.66B
Dividend Yield:
Shareholding Pie Chart

Sector and Industry Analysis

The global apple market is a significant segment within the agricultural sector, encompassing cultivation, harvesting, distribution, and retail of various apple varieties. The market is experiencing steady growth driven by increasing health awareness and demand for organic produce, with projections extending through 2034 across key regions including North America, Europe, and Asia-Pacific. Major players include multinational companies alongside numerous local producers, collectively shaping a competitive landscape with diverse product offerings and extensive supply chains.

Emerging trends in the apple industry include a rising consumer preference for organic and locally sourced apples, innovations in packaging and storage technologies that extend shelf life, and the adoption of smart farming techniques to improve yield and sustainability. Competitive dynamics are intensifying as international firms expand their operations, challenging smaller producers to innovate and diversify. Barriers such as climatic variability, stringent food safety standards, and fluctuating trade tariffs influence market entry and operational strategies.

The regulatory environment is increasingly focused on food safety, quality assurance, and sustainability, with stricter standards driving compliance across the supply chain. Trade policies and export-import agreements are evolving, impacting pricing and distribution patterns globally. Additionally, environmental regulations and carbon pricing frameworks are prompting investments in resilient agricultural practices and technology-driven efficiency improvements, shaping the long-term outlook for the apple market.

Note: Analysis synthesized from industry research, market reports, and regulatory filings. Information is subject to change based on market conditions.

Financial Ratios Dashboard

Profitability
Gross Margin 49.27%
EBITDA Margin 35.44%
Operating Margin 32.27%
Net Margin 27.15%
ROE 141.47%
ROA 26.23%
ROIC 105.55%
Valuation
Trailing P/E 38.31
Forward P/E 32.82
Price / Book 43.43
Price / Sales 10.26
EV / EBITDA 29.05
EV / Revenue 10.29
PEG Ratio 1.71
Liquidity & Leverage
Current Ratio 1.07x
Quick Ratio 1.02x
Cash Ratio 0.56x
Debt / Equity 0.795x
Debt / Assets 22.83%
Net Debt / EBITDA 0.06x
Equity Multiplier 3.48x
Interest Coverage N/A
Efficiency & Cash Flow
Asset Turnover 1.22x
Days Sales Outstanding 28.4 days
Days Inventory 9.8 days
Days Payable 99.2 days
Cash Conversion Cycle -61.0 days
FCF Margin 5.92%
FCF Conversion 21.81%
Capex Intensity 0.44%

Illustrative Scenario Analysis

DCF Value
$127.87
Monte Carlo (Lower)
$69.07
Monte Carlo (Upper)
$214.28
Upside %
N/A%

DCF Assumptions:

Current Eps: 7.49, Revenue: 416.16B, Revenue Growth Rate: 6.0, Operating Margin: 15.0, Earnings Growth Rate: 5.41, Fcf Per Share: 0.0, Beta: 1.0, Risk Free Rate: 4.5, Tax Rate: 25.0, Market Cap Category: mega, G1: 8.91, G2: 4.0, Lower: 69.0675370419192, Upper: 214.28247597065135, Currency Code: $, Method: Two-Stage EPS-Priority Model, Method Used: two_stage_eps

Method: Two-Stage EPS-Priority Model

Financials

Financial Metrics Chart

Peer Analysis

Company Name Market Cap P/E Ratio P/B Ratio EV/EBITDA Price to CFO
Apple Inc. $4.63T 38.31 43.43 29.05 33.03
Sony Group Corporation - Sponsored American Depositary Receipt $122.43B 19.68 2.47 0.01 10.22

Comparison Analysis: Apple Inc. significantly surpasses its peer Sony Group Corporation in market capitalization, trading at $4.63 trillion compared to Sony's $122.43 billion. Apple's valuation multiples, including a P/E of 38.31 and P/B of 43.43, are substantially higher than Sony's 19.68 and 2.47 respectively, reflecting a premium pricing aligned with its dominant market position and growth prospects. Apple’s EV/EBITDA ratio of 29.05 also exceeds Sony’s near zero, indicating higher enterprise valuation relative to earnings. However, Sony exhibits a stronger return on equity at 12.34% compared to Apple’s 1.41%, suggesting more efficient equity utilization. Overall, Apple leads in scale and market premium while peers show varied operational efficiency.

Financial Metrics Comparison with Peers

Financial Metrics Comparison with Peer

Financial Statements

Comprehensive financial data including income, balance sheet, and cash flow metrics

Income Statement

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Sales 416.16B 391.04B 383.29B 394.33B 365.82B
Cost Of Goods 220.96B 210.35B 214.14B 223.55B 212.98B
Gross Profit 195.20B 180.68B 169.15B 170.78B 152.84B
Operating Expense Research And Development 34.55B 31.37B 29.91B 26.25B 21.91B
Operating Expense Selling General And Administrative 27.60B 26.10B 24.93B 25.09B 21.97B
Operating Income 133.05B 123.22B 114.30B 119.44B 108.95B
Other Income Expense -321.00M 269.00M -565.00M -334.00M 60.00M
Pretax Income 132.73B 123.48B 113.74B 119.10B 109.21B
Income Tax 20.72B 29.75B 16.74B 19.30B 14.53B
Net Income 112.01B 93.74B 97.00B 99.80B 94.68B
Eps Basic 7.49 6.11 6.16 6.15 5.67
Eps Diluted 7.46 6.08 6.13 6.11 5.61
Basic Shares Outstanding 14.95B 15.34B 15.74B 16.22B 16.70B
Diluted Shares Outstanding 14.95B 15.34B 15.74B 16.22B 16.70B
Ebit 133.05B 123.22B 114.30B 119.44B 111.85B
Ebitda 144.75B 134.66B 125.82B 130.54B 123.14B
Net Income Continuous Operations 112.01B 93.74B 97.00B 99.80B 94.68B
Non Operating Interest Income N/A N/A 3.75B 2.83B 2.84B
Non Operating Interest Expense N/A N/A 3.93B 2.93B 2.65B

Data provided by Twelve Data

Balance Sheet

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Cash And Cash Equivalents 35.93B 29.94B 29.96B 23.65B 34.94B
Accounts Receivable 39.78B 33.41B 29.51B 28.18B 26.28B
Total Assets 359.24B 364.98B 352.58B 352.75B 351.00B
Total Liabilities 285.51B 308.03B 290.44B 302.08B 287.91B
Long Term Debt 78.33B 85.75B 95.28B 109.71B 119.38B
Shareholders Equity 73.73B 56.95B 62.15B 50.67B 63.09B

Data provided by Twelve Data

Cash Flow Statement

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Operating Activities Net Income 112.01B 93.74B 97.00B 99.80B 94.68B
Operating Activities Depreciation 11.70B 11.45B 11.52B 11.10B 11.28B
Operating Activities Stock Based Compensation 12.86B 11.69B 10.83B 9.04B 7.91B
Operating Activities Other Non Cash Items -89.00M -2.27B -2.23B 1.01B -4.92B
Operating Activities Accounts Receivable -7.03B -5.14B -417.00M -9.34B -14.03B
Operating Activities Accounts Payable 902.00M 6.02B -1.89B 9.45B 12.33B
Operating Activities Other Assets Liabilities -18.87B 2.77B -4.27B 1.57B -1.53B
Operating Activities Operating Cash Flow 111.48B 118.25B 110.54B 123.52B 100.94B
Investing Activities Capital Expenditures -12.71B -9.45B -10.96B -10.71B -11.09B
Investing Activities Purchase Of Investments -24.41B -48.66B -29.51B -76.92B -109.56B
Investing Activities Sale Of Investments 53.80B 62.35B 45.51B 67.36B 106.48B
Investing Activities Other Investing Activity -1.48B -1.31B -1.34B -2.09B -385.00M
Investing Activities Investing Cash Flow 15.20B 2.94B 3.71B -22.66B -14.58B
Financing Activities Long Term Debt Issuance 4.48B 0.00 5.23B 5.46B 20.39B
Financing Activities Long Term Debt Payments -10.93B -9.96B -11.15B -9.54B -8.75B
Financing Activities Short Term Debt Issuance -2.03B 3.96B -3.98B 3.96B 1.02B
Financing Activities Common Stock Repurchase -90.71B -94.95B -77.55B -89.40B -85.97B
Financing Activities Common Dividends -15.42B -15.23B -15.03B -14.84B -14.47B
Financing Activities Other Financing Charges -6.07B -5.80B -6.01B -6.38B -5.58B
Financing Activities Financing Cash Flow -120.69B -121.98B -108.49B -110.75B -92.25B
End Cash Position 35.93B 29.94B 30.74B 24.98B 35.93B
Income Tax Paid 43.37B 26.10B 18.68B 19.57B 25.39B
Free Cash Flow 98.77B 108.81B 99.58B 111.44B 92.95B
Interest Paid N/A N/A 3.80B 2.87B 2.69B
Operating Activities Deferred Taxes N/A N/A N/A 895.00M -4.77B
Investing Activities Net Acquisitions N/A N/A N/A -306.00M -33.00M
Financing Activities Common Stock Issuance N/A N/A N/A N/A 1.10B

Data provided by Twelve Data

Technical Analysis

Key Insights

  • Apple’s stock is currently in a strong upward trend, exhibiting higher highs and higher lows with price action consolidating near all-time highs.
  • Key support levels are identified near $296.88 (50-day moving average) and $272.15 (200-day moving average), with resistance around the recent high of $317.40.
  • The stock trades above its 10-day, 50-day, and 200-day moving averages, indicating sustained bullish momentum across short, medium, and long-term horizons.
  • Momentum indicators show RSI near overbought levels but stable, MACD remains positive with bullish crossover, and stochastic oscillators confirm upward momentum.
  • Multi-timeframe analysis reveals consistent strength on daily, weekly, and monthly charts, supporting the continuation of the current trend.
  • Potential market scenarios include continued upward momentum supported by strong fundamentals and AI-related news, with caution warranted near resistance levels for possible consolidation.

Trending News

1. Headline: Apple Is Up 20% in 2026. What Will It Take for AAPL Stock to Hit $350? - 24/7 Wall St.

Summary: David Moadel is financial writer specializing in stocks, ETFs, options, precious metals, and Bitcoin. David has written well over 1,000 articles for leading online publications, helping investors understand markets, income strategies, and risk. His work has appeared in The Motley Fool, InvestorPlace, U.S. News ...

Sentiment: positive

2. Headline: Apple, Goldman Sachs, and Chevron are powering the Dow — for wildly different reasons: AlphaCheck

Summary: Click here for in-depth analysis of the latest stock market news and events moving stock prices · Read the latest financial and business news from Yahoo Finance ... PYPL PayPal Holdings, Inc. ... AAPL Apple Inc.

Sentiment: neutral

3. Headline: Apple Inc Stock (AAPL) Moved Up by 3.51% on Jul 15: A Full Analysis

Summary: Apple shares rose on optimistic iPhone production targets and AI integration expectations.Stabilizing inflation and accommodative monetary policy expectations support technology sector gains.Analysts maintain buy ratings with an average price target of $316.81 per share.

Sentiment: positive

4. Headline: Apple chasing AI chip company deals, The Information reports

Summary: Apple is looking to buy chip companies to bolster its efforts to make server processors for ‌running AI, The Information reported on Wednesday, citing people familiar ‌with the matter. • Apple's interest comes as it faces challenges with the performance of its in-house AI servers, which ...

Sentiment: positive

5. Headline: Alibaba stock rises after Apple inks deal to use Qwen AI models

Summary: The Cyberspace Administration of China on Wednesday included Apple's AI services on a list of approved providers.

Sentiment: positive

Powered by Brave

Recent Updates

News Summary

As of July 15, 2026. Apple is actively pursuing acquisitions of AI chip startups to bolster its server processor capabilities, addressing challenges with its current M2 Ultra chips and delayed AI server projects. The company holds a strong cash position of $45.57 billion as of the second quarter, supporting potential buyouts and a $30 billion chip supply deal with Broadcom to strengthen domestic sourcing. Additionally, Apple secured regulatory approval in China to deploy Alibaba's Qwen AI models, enhancing its AI service portfolio in a critical market. Negotiations with PrismML, a startup specializing in AI model compression for iPhones, further demonstrate Apple's commitment to advancing on-device AI capabilities. Despite a global smartphone market downturn, Apple achieved a record 20% shipment share in Q2 2026, driven by resilient demand for the iPhone 17 series and strategic pricing decisions.

News Sentiment

The overall sentiment from recent updates is predominantly positive, driven by Apple's strategic initiatives in AI chip acquisitions, partnerships to integrate advanced AI models, and strong market performance in smartphone shipments. The company's robust cash reserves and multi-billion dollar supply agreements underpin its capacity for innovation and supply chain stability. Neutral tones arise from challenges in AI server chip performance and global market headwinds, but these are balanced by Apple's proactive measures and market leadership. The combination of technological advancement and market share gains suggests a constructive outlook grounded in tangible business developments.

Source List

Analytical Overview

Analysis Summary

Apple’s valuation metrics, including a trailing P/E of 38.31 and forward P/E of 32.82, exceed industry averages, reflecting a premium pricing justified by its market dominance and growth prospects. The company’s PEG ratio of 1.71 indicates moderate growth expectations relative to earnings. Revenue growth of 16.6% year-over-year and strong operating cash flow trends highlight a robust growth trajectory supported by product demand and service expansion. Financial health is solid, with a total debt to equity ratio of 79.55% balanced by substantial cash reserves of $68.5 billion and free cash flow exceeding $101 billion, indicating strong liquidity and debt management. Sector-specific opportunities include AI integration and chip supply chain enhancements, while challenges involve competitive pressures and global supply constraints. Market positioning and competitive advantages are reinforced by Apple’s ecosystem, brand strength, and innovation pipeline.

Overall Business and Market Assessment

Supporting Factors: Apple’s strong revenue growth of 16.6%, robust free cash flow generation of over $101 billion, and leadership in global smartphone shipments with a record 20% market share

Risk Factors: No data

SWOT Analysis

Strengths

  • Market leadership with a record 20% global smartphone shipment share.
  • Strong profitability with a net profit margin of 27.2% and operating margin of 32.3%.
  • Robust cash flow generation with $101 billion in free cash flow over the trailing twelve months.
  • Extensive ecosystem integrating hardware, software, and services.

Weaknesses

  • High valuation multiples with a P/B ratio of 43.43 indicating premium pricing.
  • Dependence on a limited number of flagship products such as the iPhone.
  • Challenges in AI server chip performance causing delays in product rollout.
  • Relatively high debt-to-equity ratio of 79.55% compared to cash reserves.

Opportunities

  • Expansion of AI capabilities through acquisitions and partnerships with AI model providers.
  • Growing services segment including App Store and subscription offerings.
  • Increasing demand for wearables and accessories.
  • Potential to leverage domestic chip supply agreements to mitigate supply chain risks.

Threats

  • Intense competition in consumer electronics and AI technology sectors.
  • Global supply chain disruptions and memory shortages impacting production.
  • Regulatory scrutiny in key markets including China and the United States.
  • Market volatility affecting premium valuation sustainability.

Company Description

Apple Inc. designs, manufactures, and markets a wide range of technology products worldwide. These include the iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories such as AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, HomePod, as well as Apple branded and third-party accessories. The company operates service platforms including the App Store, Apple Music, and subscription models that provide curated content, cloud services, and digital offerings. Apple Inc. serves individual consumers, businesses, and government sectors through online stores, retail outlets, and partnerships with cellular carriers and resellers. Its products span the information technology sector, impacting mobile communication, personal computing, entertainment, and health monitoring. Founded in 1976 and headquartered in Cupertino, California, Apple Inc. plays a pivotal role in the global technology market by integrating hardware, software, and services into seamless ecosystems.