Investilo AI
Apple Inc
Research Notice: This is AI-generated equity research for informational purposes only. It is not investment advice, a recommendation, or an offer or solicitation to buy, sell, or hold any security. Valuations, forecasts, and scenario analysis are illustrative and not a guarantee of future performance. Sources are cited — verify independently and seek professional advice before making any investment decision.

Apple Inc (AAPL)

Stock Analysis Report

Generated by investilo.ai 2026-08-18 05:21:09 EDT
CMP: $307.32

Stock Journey

Stock Timeline Graph

Key Positives and Key Risks

Pros

  • Revenue growth of 16.4% year-over-year demonstrates strong demand and market expansion.
  • Operating cash flow of $146.7 billion and free cash flow of $106.9 billion indicate robust cash generation capacity.
  • Market capitalization of $4.54 trillion reflects dominant market position and investor confidence.

Cons

  • High trailing P/E ratio of 35.34 and P/B ratio of 42.55 suggest premium valuation that may limit upside.
  • Supply chain constraints and rising component costs pose risks to near-term profitability and guidance.
  • Return on equity at 1.49% is relatively low compared to some industry peers, indicating potential efficiency concerns.

Disclosure: This information is for general awareness and does not constitute investment advice

Report Summary

Apple Inc. is a leading global technology company listed on the NASDAQ exchange under the symbol AAPL. Operating primarily in the Consumer Electronics sector within the Technology industry, Apple designs, manufactures, and markets a diverse portfolio of products including iPhone smartphones, Mac personal computers, iPad tablets, and a range of wearables and accessories. The company also operates significant service platforms such as the App Store and Apple Music, serving individual consumers, businesses, and government clients worldwide. Apple’s market positioning is characterized by its integration of hardware, software, and services into seamless ecosystems, enabling strong brand loyalty and market leadership.

Financially, Apple reported trailing twelve-month revenue of approximately $466.8 billion with a gross margin of 50.06%, operating margin of 32.62%, and a net profit margin of 27.62%. The company’s return on equity (ROE) stands at 148.75%, and return on assets (ROA) at 27.08%, reflecting exceptional profitability and efficient asset utilization. Its return on invested capital (ROIC) is robust, supported by strong operating cash flow of $146.7 billion and free cash flow of $106.9 billion over the trailing twelve months. These metrics underscore Apple’s ability to generate substantial earnings and cash flow relative to its capital base.

Apple’s valuation metrics indicate a trailing price-to-earnings (P/E) ratio of 35.34 and a forward P/E of 32.28, with a price-to-book (P/B) ratio of 42.55 and an enterprise value to EBITDA (EV/EBITDA) multiple of 27.00. The company’s market capitalization is approximately $4.54 trillion, positioning it among the largest publicly traded companies globally. The stock price currently trades at $307.32, within a 52-week range of $201.68 to $344.57, reflecting a 34.17% increase over the past year. These valuation levels suggest a premium pricing relative to fundamentals, consistent with Apple’s dominant market position and growth prospects.

Key strengths include Apple’s strong cash flow generation, substantial liquidity with $62.4 billion in cash, and manageable debt levels with a total debt-to-equity ratio of 78.45%. The company benefits from a diversified product and service portfolio and a loyal customer base. Risks involve supply chain constraints, rising component costs, and competitive pressures in the consumer electronics space. Recent strategic initiatives include the introduction of AI capabilities such as Siri AI and Apple Intelligence, expansion into premium foldable devices, and continued growth in services revenue. Leadership transition is underway with Tim Cook’s final earnings report as CEO noted in July 2026.

Technically, Apple’s stock is trading above its 50-day and 200-day moving averages, indicating a prevailing upward trend. Momentum indicators such as RSI and MACD show moderate strength, while support and resistance levels suggest potential price consolidation near current levels. Recent news highlights mixed sentiment with positive analyst upgrades balanced by concerns over supply constraints and cautious guidance. Overall, the data suggests a market environment where accumulation and monitoring of developments remain prudent, reflecting both growth opportunities and operational challenges.

Company and Industry Overview

Company Basics

Company Name:
Apple Inc
Industry:
Consumer Electronics
Current Market Price:
$307.32

Price Performance

52-Week High/Low:
$344.57 - $201.68
Industry PE Ratio:
35.34

Company Size

Market Cap:
$ 4.54T
Enterprise Value:
4.53T
Total Assets:
359.24B

Shareholding Pattern

Insiders:
1.64%
Institutions Investors:
65.73%
Shares Outstanding:
14.69B
Float Shares:
14.58B
Dividend Yield:
0.34%
Shareholding Pie Chart

Apple Inc.'s ownership structure comprises insiders including executives and board members holding about 1.64% of shares, institutional investors such as mutual funds and pension funds owning approximately 65.73%, and other shareholders including retail investors accounting for around 32.63%. Over the past 12-24 months, institutional ownership has remained stable with no significant shifts reported. Major funds have maintained or moderately increased positions, reflecting steady institutional confidence. This shareholding pattern indicates strong governance oversight and alignment with shareholder interests, supporting strategic initiatives and long-term corporate stability within the highly competitive consumer electronics industry.

Sector and Industry Analysis

The global apple market is a significant segment within the agricultural sector, encompassing cultivation, harvesting, distribution, and retail of various apple varieties. It serves both fresh consumption and processed applications such as juices and sauces. The market is projected to grow steadily through 2034, driven by rising health awareness and increasing demand for organic produce, with major players including multinational corporations and numerous local producers across key regions like Asia, Europe, and North America.

Emerging trends in the apple industry include a consumer shift towards organic and locally sourced products, alongside technological advancements in cultivation and storage that improve yield and extend shelf life. Competitive dynamics are intensifying as international firms expand their footprint, challenging local producers to innovate and diversify. Barriers such as climate variability, stringent food safety regulations, and fluctuating trade tariffs continue to influence market entry and operational strategies.

Regulatory frameworks focusing on food safety, quality standards, and sustainability are shaping industry practices, with increasing stringency particularly in organic certification and trade compliance. These regulations impact supply chain management and market access, prompting investments in adaptive agricultural techniques and smart farming. The outlook remains cautiously optimistic as producers navigate geopolitical tensions and evolving policy landscapes while leveraging technology and strategic partnerships to sustain growth.

Note: Analysis synthesized from industry research, market reports, and regulatory filings. Information is subject to change based on market conditions.

Financial Ratios Dashboard

Profitability
Gross Margin 50.06%
EBITDA Margin 35.98%
Operating Margin 32.62%
Net Margin 27.62%
ROE 148.75%
ROA 27.08%
ROIC 102.01%
Valuation
Trailing P/E 35.34
Forward P/E 32.28
Price / Book 42.55
Price / Sales 9.72
EV / EBITDA 27.00
EV / Revenue 9.71
PEG Ratio 1.21
Liquidity & Leverage
Current Ratio 1.0x
Quick Ratio 0.93x
Cash Ratio 0.44x
Debt / Equity 0.784x
Debt / Assets 22.01%
Net Debt / EBITDA 0.11x
Equity Multiplier 3.56x
Interest Coverage N/A
Efficiency & Cash Flow
Asset Turnover 1.22x
Days Sales Outstanding 24.1 days
Days Inventory 13.6 days
Days Payable 92.8 days
Cash Conversion Cycle -55.1 days
FCF Margin 6.84%
FCF Conversion 24.75%
Capex Intensity N/A

Illustrative Scenario Analysis

DCF Value
$135.79
Monte Carlo (Lower)
$69.07
Monte Carlo (Upper)
$214.28
Upside %
N/A%

DCF Assumptions:

Current Eps: 7.49, Revenue: 416.16B, Revenue Growth Rate: 6.0, Operating Margin: 15.0, Earnings Growth Rate: 5.41, Fcf Per Share: 0.0, Beta: 1.0, Risk Free Rate: 4.5, Tax Rate: 25.0, Market Cap Category: mega, G1: 8.91, G2: 4.0, Lower: 69.0675370419192, Upper: 214.28247597065135, Currency Code: $, Method: Two-Stage EPS-Priority Model, Method Used: two_stage_eps

Method: Two-Stage EPS-Priority Model

Financials

Financial Metrics Chart

Peer Analysis

Company Name Market Cap P/E Ratio P/B Ratio EV/EBITDA Price to CFO
Apple Inc. $4.54T 35.34 42.55 27.00 30.92
Sony Group Corporation - Sponsored American Depositary Receipt $123.20B 19.99 2.49 0.01 10.37

Comparison Analysis: Apple Inc. significantly surpasses its peer Sony Group Corporation in market capitalization, reflecting its dominant global presence with a $4.54 trillion valuation versus Sony’s $123.20 billion. Apple's valuation multiples such as P/E (35.34) and P/B (42.55) are substantially higher than Sony’s P/E of 19.99 and P/B of 2.49, indicating a premium valuation consistent with its market leadership and growth prospects. The EV/EBITDA multiple of 27.00 for Apple contrasts sharply with Sony’s 0.01, underscoring differences in operational scale and profitability metrics. Apple’s price to cash flow ratio of 30.92 also exceeds Sony’s 10.37, reflecting stronger cash generation but at a higher valuation. Return on equity for Apple is lower at 1.49% compared to Sony’s 12.34%, suggesting differences in capital efficiency or accounting treatments. Overall, Apple commands a premium valuation relative to peers, supported by its scale, product ecosystem, and financial strength.

Financial Metrics Comparison with Peers

Financial Metrics Comparison with Peer

Financial Statements

Comprehensive financial data including income, balance sheet, and cash flow metrics

Income Statement

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Sales 416.16B 391.04B 383.29B 394.33B 365.82B
Cost Of Goods 220.96B 210.35B 214.14B 223.55B 212.98B
Gross Profit 195.20B 180.68B 169.15B 170.78B 152.84B
Operating Expense Research And Development 34.55B 31.37B 29.91B 26.25B 21.91B
Operating Expense Selling General And Administrative 27.60B 26.10B 24.93B 25.09B 21.97B
Operating Income 133.05B 123.22B 114.30B 119.44B 108.95B
Other Income Expense -321.00M 269.00M -565.00M -334.00M 60.00M
Pretax Income 132.73B 123.48B 113.74B 119.10B 109.21B
Income Tax 20.72B 29.75B 16.74B 19.30B 14.53B
Net Income 112.01B 93.74B 97.00B 99.80B 94.68B
Eps Basic 7.49 6.11 6.16 6.15 5.67
Eps Diluted 7.46 6.08 6.13 6.11 5.61
Basic Shares Outstanding 14.95B 15.34B 15.74B 16.22B 16.70B
Diluted Shares Outstanding 14.95B 15.34B 15.74B 16.22B 16.70B
Ebit 133.05B 123.22B 114.30B 119.44B 111.85B
Ebitda 144.75B 134.66B 125.82B 130.54B 123.14B
Net Income Continuous Operations 112.01B 93.74B 97.00B 99.80B 94.68B
Non Operating Interest Income N/A N/A 3.75B 2.83B 2.84B
Non Operating Interest Expense N/A N/A 3.93B 2.93B 2.65B

Data provided by Twelve Data

Balance Sheet

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Cash And Cash Equivalents 35.93B 29.94B 29.96B 23.65B 34.94B
Accounts Receivable 39.78B 33.41B 29.51B 28.18B 26.28B
Total Assets 359.24B 364.98B 352.58B 352.75B 351.00B
Total Liabilities 285.51B 308.03B 290.44B 302.08B 287.91B
Long Term Debt 78.33B 85.75B 95.28B 109.71B 119.38B
Shareholders Equity 73.73B 56.95B 62.15B 50.67B 63.09B

Data provided by Twelve Data

Cash Flow Statement

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Operating Activities Net Income 112.01B 93.74B 97.00B 99.80B 94.68B
Operating Activities Depreciation 11.70B 11.45B 11.52B 11.10B 11.28B
Operating Activities Stock Based Compensation 12.86B 11.69B 10.83B 9.04B 7.91B
Operating Activities Other Non Cash Items -89.00M -2.27B -2.23B 1.01B -4.92B
Operating Activities Accounts Receivable -7.03B -5.14B -417.00M -9.34B -14.03B
Operating Activities Accounts Payable 902.00M 6.02B -1.89B 9.45B 12.33B
Operating Activities Other Assets Liabilities -18.87B 2.77B -4.27B 1.57B -1.53B
Operating Activities Operating Cash Flow 111.48B 118.25B 110.54B 123.52B 100.94B
Investing Activities Capital Expenditures -12.71B -9.45B -10.96B -10.71B -11.09B
Investing Activities Purchase Of Investments -24.41B -48.66B -29.51B -76.92B -109.56B
Investing Activities Sale Of Investments 53.80B 62.35B 45.51B 67.36B 106.48B
Investing Activities Other Investing Activity -1.48B -1.31B -1.34B -2.09B -385.00M
Investing Activities Investing Cash Flow 15.20B 2.94B 3.71B -22.66B -14.58B
Financing Activities Long Term Debt Issuance 4.48B 0.00 5.23B 5.46B 20.39B
Financing Activities Long Term Debt Payments -10.93B -9.96B -11.15B -9.54B -8.75B
Financing Activities Short Term Debt Issuance -2.03B 3.96B -3.98B 3.96B 1.02B
Financing Activities Common Stock Repurchase -90.71B -94.95B -77.55B -89.40B -85.97B
Financing Activities Common Dividends -15.42B -15.23B -15.03B -14.84B -14.47B
Financing Activities Other Financing Charges -6.07B -5.80B -6.01B -6.38B -5.58B
Financing Activities Financing Cash Flow -120.69B -121.98B -108.49B -110.75B -92.25B
End Cash Position 35.93B 29.94B 30.74B 24.98B 35.93B
Income Tax Paid 43.37B 26.10B 18.68B 19.57B 25.39B
Free Cash Flow 98.77B 108.81B 99.58B 111.44B 92.95B
Interest Paid N/A N/A 3.80B 2.87B 2.69B
Operating Activities Deferred Taxes N/A N/A N/A 895.00M -4.77B
Investing Activities Net Acquisitions N/A N/A N/A -306.00M -33.00M
Financing Activities Common Stock Issuance N/A N/A N/A N/A 1.10B

Data provided by Twelve Data

Technical Analysis

Key Insights

  • Apple’s stock is currently in an uptrend, trading above its 10-day, 50-day ($309.30), and 200-day ($277.65) moving averages, indicating sustained bullish momentum.
  • Key support levels are identified near $300 and $280, while resistance is observed around the recent high of $344.57.
  • Price action shows consolidation around the $307 level, with the 50-day moving average acting as near-term support.
  • Momentum indicators such as RSI are moderately elevated but below overbought thresholds, MACD shows positive divergence, and stochastic oscillators indicate neutral momentum.
  • Multi-timeframe analysis reveals consistent upward trends on daily and weekly charts, with monthly charts showing longer-term strength.
  • Current technical setup suggests potential for continued price stability with possible upward movement if resistance is breached, while failure to hold support could lead to short-term pullbacks.

Trending News

1. Headline: Apple Could Hit $400, But AI Is Coming for Its Most Profitable Business

Summary: Apple Inc. (NASDAQ:AAPL) received a major vote of confidence from Rothschild Redburn today, with the firm upgrading the stock from Neutral to “Buy” and raising its price target to $400 from $260. The upgrade rests on two major catalysts for Apple: its entry into premium foldables and a ...

Sentiment: positive

2. Headline: Bad News For Apple Stock Fans

Summary: Homepage Membership Levels About ... Complete Stock List The book Membership Data Coverage Founder's Message 10-Year Letter 20-Year Letter Free Trial Referral Program Partner Program Newsletters Signup Advertise ... GuruFocus Screeners All-In-One Screener Bond Screener ETF Screener Strategies Created by Users Ben Graham Lost Formula Canadian Faster Growers CEO Buys CEO Buys after Price Drop > 20% Dividend Kings 2026 Dividend Aristocrats 2026 Dividend Growth Portfolio Dividend Income Portfolio ...

Sentiment: neutral

3. Headline: Cramer's advice on Apple after analyst upgrade. Plus, why 2 chipmakers are up big

Summary: The Investing Club holds its "Morning Meeting" every weekday at 10:20 a.m. ET.

Sentiment: positive

4. Headline: As Apple Builds Custom AI Models for China, Here’s How to Play AAPL Stock

Summary: Chinese iPhone owners haven't had access to Apple Intelligence, and that gap has made it easier for rivals like Huawei to win over buyers who want AI features built into their phones. ... Get exclusive insights with the FREE Barchart Brief newsletter. Subscribe now for quick, incisive midday market analysis you won't find anywhere else. So, what does it mean for anyone watching AAPL stock ...

Sentiment: positive

5. Headline: Stocks Flat, Yields Up Awaiting Retailer Results | Charles Schwab

Summary: An early rally attempt flattened as yields and oil rose ahead of earnings from big retailers and Fed minutes later this week. Volatility also climbed, a possible caution sign.

Sentiment: positive

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Recent Updates

News Summary

As of 2026-07-30. Apple reported its fiscal third quarter results with record revenue of $109.4 billion, reflecting a 16% year-over-year increase, driven by strong sales in iPhone, Mac, and Services segments. Despite this, the company issued a cautious outlook for the upcoming quarter due to supply constraints impacting iPhone, Mac, and iPad production. The quarter also marked the last earnings report with Tim Cook as CEO. Apple declared a quarterly dividend of $0.27 per share and announced ongoing share repurchase programs totaling $61.8 billion over nine months. The company highlighted new product launches including Siri AI and reported an all-time high installed base of active devices across major categories and regions.

News Sentiment

The overall sentiment from recent updates is mixed to moderately positive. Strong revenue growth and record earnings underscore Apple's operational strength and market demand, particularly in iPhone and Services. However, the cautious guidance and supply chain challenges introduce uncertainty, tempering enthusiasm. The leadership transition with Tim Cook’s departure adds a layer of strategic consideration. Positive developments in AI integration and product innovation contribute to a constructive outlook, balanced by near-term risks related to component costs and supply limitations.

Source List

  • https://www.cnbc.com/2026/07/30/apple-earnings-live-updates.html
  • https://www.apple.com/newsroom/2026/07/apple-reports-third-quarter-results/
  • https://www.apple.com/newsroom/2026/04/apple-reports-second-quarter-results/
  • https://www.apple.com/newsroom/2026/01/apple-reports-first-quarter-results/
  • https://quartr.com/companies/apple-inc_4742

Analytical Overview

Analysis Summary

Apple’s valuation metrics, including a trailing P/E of 35.34 and forward P/E of 32.28, are elevated relative to the Consumer Electronics industry average P/E of 35.34, reflecting a premium valuation consistent with its market leadership. The company’s revenue growth rate of 16.4% year-over-year and strong operating cash flow trends demonstrate a solid growth trajectory supported by diversified product and service offerings. Financial health is robust, with a total debt-to-equity ratio of 78.45% balanced by substantial cash reserves of $62.4 billion and strong free cash flow generation of $106.9 billion, indicating effective liquidity management. Sector-specific challenges include supply chain constraints and rising component costs, while opportunities arise from AI integration and premium product launches. Market positioning and competitive advantages are supported by a loyal customer base and integrated ecosystem, enhancing resilience amid industry dynamics.

Overall Business and Market Assessment

Supporting Factors: Apple’s strong revenue growth of 16.4%, record operating cash flow of $146.7 billion, and a diversified product portfolio with expanding services revenue

Risk Factors: No data

SWOT Analysis

Strengths

  • Strong brand recognition and loyal customer base.
  • Robust cash flow generation and substantial liquidity.
  • Diversified product and service ecosystem integrating hardware and software.
  • Market leadership with significant global scale and innovation capabilities.

Weaknesses

  • High valuation multiples relative to industry peers.
  • Dependence on iPhone sales for a large portion of revenue.
  • Supply chain vulnerabilities impacting product availability.
  • Relatively high debt-to-equity ratio compared to cash reserves.

Opportunities

  • Expansion into AI and premium foldable device markets.
  • Growth in services segment including App Store and subscriptions.
  • Increasing installed base of active devices globally.
  • Potential market penetration in emerging geographic regions.

Threats

  • Intense competition from other consumer electronics manufacturers.
  • Rising component and memory costs affecting margins.
  • Geopolitical and regulatory risks in key markets like China.
  • Supply chain disruptions and semiconductor shortages.

Company Description

Apple Inc. designs, manufactures, and markets a wide range of technology products worldwide. These include the iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories such as AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, HomePod, as well as Apple branded and third-party accessories. The company operates service platforms including the App Store, Apple Music, and subscription models that provide curated content, cloud services, and digital offerings. Apple Inc. serves individual consumers, businesses, and government sectors through online stores, retail outlets, and partnerships with cellular carriers and resellers. Its products span the information technology sector, impacting mobile communication, personal computing, entertainment, and health monitoring. Founded in 1976 and headquartered in Cupertino, California, Apple Inc. plays a pivotal role in the global technology market by integrating hardware, software, and services into seamless ecosystems.