Investilo AI
Apple Inc
Research Notice: This is AI-generated equity research for informational purposes only. It is not investment advice, a recommendation, or an offer or solicitation to buy, sell, or hold any security. Valuations, forecasts, and scenario analysis are illustrative and not a guarantee of future performance. Sources are cited — verify independently and seek professional advice before making any investment decision.

Apple Inc (AAPL)

Stock Analysis Report

Generated by investilo.ai 2026-07-15 14:34:19 EDT
CMP: 327.49

Stock Journey

Stock Timeline Graph

Key Positives and Key Risks

Pros

  • Strong profitability with a net profit margin of 27.2% indicating efficient operations.
  • Robust free cash flow of $101.1 billion supporting financial flexibility and strategic investments.
  • Record 20% global smartphone shipment share demonstrating market leadership and growth.

Cons

  • High trailing P/E ratio of 38.3 and price-to-book ratio of 43.4 reflecting premium valuation.
  • Moderate current ratio of 1.07 suggesting limited short-term liquidity cushion.
  • Global memory shortages pose supply chain risks potentially impacting production and sales.

Disclosure: This information is for general awareness and does not constitute investment advice

Report Summary

Apple Inc. operates as a leading technology company listed on NASDAQ under the symbol AAPL, positioned prominently within the Technology sector and specializing in consumer electronics. The company designs and markets a diverse portfolio of products including the iPhone, Mac computers, iPad tablets, wearables such as Apple Watch and AirPods, and services like the App Store and Apple Music. Apple’s integrated ecosystem spans hardware, software, and services, serving individual consumers, businesses, and government clients globally. Its market presence is significant, with a strong foothold in mobile communication, personal computing, and digital content delivery.

Financially, Apple reported trailing twelve-month revenue of approximately $451.4 billion with a gross margin near 49.3%, an operating margin of 32.3%, and a net profit margin of 27.2%, reflecting robust profitability and operational efficiency. The company’s return on equity (ROE) stands at 141.5% and return on assets (ROA) at 26.2%, indicating exceptional capital utilization and asset efficiency. Its return on invested capital (ROIC) aligns with these metrics, underscoring strong financial performance. Quarterly revenue growth is 16.6%, and earnings per share (EPS) growth year-over-year is 19.4%, signaling sustained growth momentum.

Apple’s valuation metrics show a trailing price-to-earnings (P/E) ratio of 38.3 and a forward P/E of 32.8, with a price-to-book (P/B) ratio of 43.4 and an enterprise value to EBITDA (EV/EBITDA) multiple of 29.1. The market capitalization exceeds $4.63 trillion, positioning Apple as one of the largest global companies by value. The stock’s 52-week range spans from $201.50 to $317.40, with the current price at $327.49, slightly above the high end of the annual range, indicating strong market demand and premium pricing relative to fundamentals.

Key strengths include a substantial cash balance of over $68.5 billion, manageable total debt of approximately $84.7 billion, and a current ratio of 1.07, reflecting liquidity adequacy. Apple maintains leadership in global smartphone shipments with a record 20% market share despite industry challenges. Risks involve regulatory scrutiny, competitive pressures in technology and AI sectors, and supply chain constraints such as memory shortages. Recent strategic developments include advancing AI capabilities through partnerships with startups like PrismML and leadership transitions with new CEO John Ternus, positioning the company for future innovation.

Technically, Apple’s stock demonstrates a strong upward trend, trading above its 10-day, 50-day, and 200-day moving averages, supported by positive momentum indicators such as RSI and MACD across multiple timeframes. The stock recently reached new 52-week highs, reflecting investor confidence amid positive news flow and earnings reports. Market conditions suggest a favorable environment for continued price strength, warranting attentive observation of potential support and resistance levels as the stock consolidates near all-time highs.

Company and Industry Overview

Company Basics

Company Name:
Apple Inc
Industry:
Current Market Price:
327.49

Price Performance

52-Week High/Low:
Industry PE Ratio:
38.31

Company Size

Market Cap:
$ 4.63T
Enterprise Value:
4.65T
Total Assets:
359.24B

Shareholding Pattern

Insiders:
1.63%
Institutions Investors:
65.73%
Shares Outstanding:
14.67B
Float Shares:
14.66B
Dividend Yield:
Shareholding Pie Chart

Sector and Industry Analysis

The global apple market is a significant segment within the agricultural sector, encompassing cultivation, harvesting, distribution, and retail of various apple varieties. It serves diverse applications including fresh consumption and processed products like juices and sauces. The market is projected to grow steadily through 2034, driven by rising health awareness and demand for organic produce, with major players ranging from multinational corporations to local producers across key regions such as North America, Europe, and Asia-Pacific.

Emerging trends include increased consumer preference for organic and locally sourced apples, innovations in packaging and storage technologies, and adoption of smart farming techniques to enhance yield and sustainability. Competitive dynamics are shaped by intensified rivalry between international and local producers, with barriers including climatic challenges, stringent food safety standards, and fluctuating trade tariffs. Strategic partnerships and technology collaborations are becoming critical for market penetration and differentiation.

The regulatory environment is increasingly focused on food safety, quality standards, and sustainability, influencing production and supply chain practices. Policies related to carbon pricing and energy security also impact operational costs and market strategies. Trade agreements and geopolitical developments further affect export-import flows, necessitating adaptive approaches by industry participants to maintain compliance and capitalize on emerging opportunities.

Note: Analysis synthesized from industry research, market reports, and regulatory filings. Information is subject to change based on market conditions.

Financial Ratios Dashboard

Profitability
Gross Margin 49.27%
EBITDA Margin 35.44%
Operating Margin 32.27%
Net Margin 27.15%
ROE 141.47%
ROA 26.23%
ROIC 105.55%
Valuation
Trailing P/E 38.31
Forward P/E 32.82
Price / Book 43.43
Price / Sales 10.26
EV / EBITDA 29.05
EV / Revenue 10.29
PEG Ratio 1.71
Liquidity & Leverage
Current Ratio 1.07x
Quick Ratio 1.02x
Cash Ratio 0.56x
Debt / Equity 0.795x
Debt / Assets 22.83%
Net Debt / EBITDA 0.06x
Equity Multiplier 3.48x
Interest Coverage N/A
Efficiency & Cash Flow
Asset Turnover 1.22x
Days Sales Outstanding 28.4 days
Days Inventory 9.8 days
Days Payable 99.2 days
Cash Conversion Cycle -61.0 days
FCF Margin 5.92%
FCF Conversion 21.81%
Capex Intensity 0.44%

Illustrative Scenario Analysis

DCF Value
$127.87
Monte Carlo (Lower)
$69.07
Monte Carlo (Upper)
$214.28
Upside %
N/A%

DCF Assumptions:

Current Eps: 7.49, Revenue: 416.16B, Revenue Growth Rate: 6.0, Operating Margin: 15.0, Earnings Growth Rate: 5.41, Fcf Per Share: 0.0, Beta: 1.0, Risk Free Rate: 4.5, Tax Rate: 25.0, Market Cap Category: mega, G1: 8.91, G2: 4.0, Lower: 69.0675370419192, Upper: 214.28247597065135, Currency Code: $, Method: Two-Stage EPS-Priority Model, Method Used: two_stage_eps

Method: Two-Stage EPS-Priority Model

Financials

Financial Metrics Chart

Peer Analysis

Company Name Market Cap P/E Ratio P/B Ratio EV/EBITDA Price to CFO
Apple Inc. $4.63T 38.31 43.43 29.05 33.03
Sony Group Corporation - Sponsored American Depositary Receipt $122.43B 19.68 2.47 0.01 10.22

Comparison Analysis: Apple Inc. significantly outscales its peer Sony Group Corporation in market capitalization, with a valuation exceeding $4.6 trillion compared to Sony's $122 billion. Apple's P/E ratio of 38.31 is nearly double Sony's 19.68, reflecting a premium valuation consistent with its dominant market position and growth prospects. The P/B ratio for Apple is substantially higher at 43.43 versus Sony's 2.47, indicating market expectations of superior asset returns. Apple's EV/EBITDA multiple of 29.05 also surpasses Sony's negligible 0.01, while its price to CFO ratio of 33.03 is more than triple Sony's 10.22. Return on equity for Apple is exceptionally high at 141.47%, dwarfing Sony's 12.34%, underscoring Apple's superior profitability and capital efficiency within the consumer electronics industry.

Financial Metrics Comparison with Peers

Financial Metrics Comparison with Peer

Financial Statements

Comprehensive financial data including income, balance sheet, and cash flow metrics

Income Statement

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Sales 416.16B 391.04B 383.29B 394.33B 365.82B
Cost Of Goods 220.96B 210.35B 214.14B 223.55B 212.98B
Gross Profit 195.20B 180.68B 169.15B 170.78B 152.84B
Operating Expense Research And Development 34.55B 31.37B 29.91B 26.25B 21.91B
Operating Expense Selling General And Administrative 27.60B 26.10B 24.93B 25.09B 21.97B
Operating Income 133.05B 123.22B 114.30B 119.44B 108.95B
Other Income Expense -321.00M 269.00M -565.00M -334.00M 60.00M
Pretax Income 132.73B 123.48B 113.74B 119.10B 109.21B
Income Tax 20.72B 29.75B 16.74B 19.30B 14.53B
Net Income 112.01B 93.74B 97.00B 99.80B 94.68B
Eps Basic 7.49 6.11 6.16 6.15 5.67
Eps Diluted 7.46 6.08 6.13 6.11 5.61
Basic Shares Outstanding 14.95B 15.34B 15.74B 16.22B 16.70B
Diluted Shares Outstanding 14.95B 15.34B 15.74B 16.22B 16.70B
Ebit 133.05B 123.22B 114.30B 119.44B 111.85B
Ebitda 144.75B 134.66B 125.82B 130.54B 123.14B
Net Income Continuous Operations 112.01B 93.74B 97.00B 99.80B 94.68B
Non Operating Interest Income N/A N/A 3.75B 2.83B 2.84B
Non Operating Interest Expense N/A N/A 3.93B 2.93B 2.65B

Data provided by Twelve Data

Balance Sheet

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Cash And Cash Equivalents 35.93B 29.94B 29.96B 23.65B 34.94B
Accounts Receivable 39.78B 33.41B 29.51B 28.18B 26.28B
Total Assets 359.24B 364.98B 352.58B 352.75B 351.00B
Total Liabilities 285.51B 308.03B 290.44B 302.08B 287.91B
Long Term Debt 78.33B 85.75B 95.28B 109.71B 119.38B
Shareholders Equity 73.73B 56.95B 62.15B 50.67B 63.09B

Data provided by Twelve Data

Cash Flow Statement

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Operating Activities Net Income 112.01B 93.74B 97.00B 99.80B 94.68B
Operating Activities Depreciation 11.70B 11.45B 11.52B 11.10B 11.28B
Operating Activities Stock Based Compensation 12.86B 11.69B 10.83B 9.04B 7.91B
Operating Activities Other Non Cash Items -89.00M -2.27B -2.23B 1.01B -4.92B
Operating Activities Accounts Receivable -7.03B -5.14B -417.00M -9.34B -14.03B
Operating Activities Accounts Payable 902.00M 6.02B -1.89B 9.45B 12.33B
Operating Activities Other Assets Liabilities -18.87B 2.77B -4.27B 1.57B -1.53B
Operating Activities Operating Cash Flow 111.48B 118.25B 110.54B 123.52B 100.94B
Investing Activities Capital Expenditures -12.71B -9.45B -10.96B -10.71B -11.09B
Investing Activities Purchase Of Investments -24.41B -48.66B -29.51B -76.92B -109.56B
Investing Activities Sale Of Investments 53.80B 62.35B 45.51B 67.36B 106.48B
Investing Activities Other Investing Activity -1.48B -1.31B -1.34B -2.09B -385.00M
Investing Activities Investing Cash Flow 15.20B 2.94B 3.71B -22.66B -14.58B
Financing Activities Long Term Debt Issuance 4.48B 0.00 5.23B 5.46B 20.39B
Financing Activities Long Term Debt Payments -10.93B -9.96B -11.15B -9.54B -8.75B
Financing Activities Short Term Debt Issuance -2.03B 3.96B -3.98B 3.96B 1.02B
Financing Activities Common Stock Repurchase -90.71B -94.95B -77.55B -89.40B -85.97B
Financing Activities Common Dividends -15.42B -15.23B -15.03B -14.84B -14.47B
Financing Activities Other Financing Charges -6.07B -5.80B -6.01B -6.38B -5.58B
Financing Activities Financing Cash Flow -120.69B -121.98B -108.49B -110.75B -92.25B
End Cash Position 35.93B 29.94B 30.74B 24.98B 35.93B
Income Tax Paid 43.37B 26.10B 18.68B 19.57B 25.39B
Free Cash Flow 98.77B 108.81B 99.58B 111.44B 92.95B
Interest Paid N/A N/A 3.80B 2.87B 2.69B
Operating Activities Deferred Taxes N/A N/A N/A 895.00M -4.77B
Investing Activities Net Acquisitions N/A N/A N/A -306.00M -33.00M
Financing Activities Common Stock Issuance N/A N/A N/A N/A 1.10B

Data provided by Twelve Data

Technical Analysis

Key Insights

  • Apple's stock exhibits a strong upward trend with consistent higher highs and higher lows, indicating bullish price action over recent weeks.
  • Key support levels are identified near $300 and $290, while resistance is currently observed around the recent high of $317.40.
  • The stock trades above its 10-day, 50-day, and 200-day moving averages, suggesting sustained positive momentum across short, medium, and long-term horizons.
  • Momentum indicators show RSI near 70, MACD above the signal line, and stochastic oscillators in overbought territory, reflecting strong buying pressure but potential for near-term consolidation.
  • Multi-timeframe analysis confirms bullish momentum on daily, weekly, and monthly charts, with no immediate signs of trend reversal.
  • Current technical setup supports scenarios of continued upward movement with possible short-term pullbacks to support levels before resuming gains.

Trending News

1. Headline: Apple Stock Has Been Flying Lately. This Expert Says It’s Time to Sell.

Summary: With its recent gains, shares of Apple are up 16% year-to-date, making it the best-performing Magnificent 7 stock of 2026 so far. ... PYPL PayPal Holdings, Inc.

Sentiment: positive

2. Headline: Apple in talks with startup that shrinks AI models to run on an iPhone

Summary: PrismML says its compressed version of Alibaba’s Qwen model uses up to 15 times less memory, potentially advancing Apple’s AI push.

Sentiment: positive

3. Headline: AAPL Stock Tests Record Highs as Apple AI Strategy and Citi’s $365 Target Fuel Breakout - Forex News by FX Leaders

Summary: Despite the positive outlook, Apple ... earnings to justify the stock's premium valuation. Apple shares remain near fresh highs as investors price in stronger iPhone demand, on-device AI progress, and a major leadership transition under incoming CEO John Ternus....

Sentiment: positive

4. Headline: Apple Stock Surges to New 52-Week Highs as AI Strategy Ignites Rally | EBC Financial Group

Summary: To put this historic run into ... at how Apple’s current financial standing compares to its recent past and future targets: ... The chart shows the price movement of this instrument over the past 3 months. Data is provided by TradingView for reference only. Looking closely at the charts, the momentum behind this breakout looks incredibly solid. For weeks, the stock was ...

Sentiment: positive

5. Headline: Apple stock upgraded to Strong Buy Candidate

Summary: The Apple stock price gained 0.631% on the last trading day (Monday, 13th Jul 2026), rising from $315.32 to $317.31. During the last trading day the stock fluctuated 2.43% from a day low at $315.78 to a day high of $323.45. The price has risen in 7 of the last 10 days and is up by 11.82% over the past 2 weeks. Volume has increased ...

Sentiment: positive

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Recent Updates

News Summary

As of 2026-07-14. Apple is advancing its AI capabilities through discussions with PrismML, a startup specializing in compressing AI models to run efficiently on iPhones, potentially enabling more powerful on-device AI features. Concurrently, Apple achieved a record 20% global smartphone shipment share in Q2 2026, growing shipments by 3% year-over-year despite an overall market decline. This growth was driven by strong demand for the iPhone 17 series and resilience in key markets, although China showed softer demand due to less aggressive promotions. Industry-wide memory shortages are expected to persist into 2027, influencing supply chain strategies and product configurations. These developments underscore Apple's continued market leadership and innovation focus amid challenging global conditions.

News Sentiment

The overall sentiment from recent updates is cautiously positive, driven by Apple's successful market share gains and strategic AI initiatives. The partnership with PrismML highlights a forward-looking approach to enhancing product capabilities, while shipment growth amid a declining market signals operational strength. However, challenges such as memory shortages and regional demand softness temper the outlook. The balance of these factors suggests a stable yet dynamic environment for Apple's business performance.

Source List

Analytical Overview

Analysis Summary

Apple’s valuation metrics, including a trailing P/E of 38.3 and forward P/E of 32.8, exceed the industry average of 38.3, reflecting a premium valuation supported by strong brand and growth prospects. Revenue growth of 16.6% and positive cash flow trends, with operating cash flow at $140.2 billion and free cash flow of $101.1 billion, demonstrate a solid growth trajectory. The company maintains a healthy financial position with a total debt to equity ratio of 79.5% and substantial cash reserves of $68.5 billion, indicating sound financial health. Sector-specific challenges include ongoing memory shortages impacting supply chains, while opportunities arise from AI integration and expanding service platforms. Market positioning and competitive advantages are strong, supported by product innovation and ecosystem integration.

Overall Business and Market Assessment

Supporting Factors: No data

Risk Factors: Apple’s investment appeal is supported by robust profitability, strong cash flows, and leadership in global smartphone shipments. Key risks include supply chain constraints and competitive pressures in AI and consumer electronics markets. The appropriate investment timeframe is medium to long-term, considering the company’s innovation pipeline and market resilience. Overall, Apple presents a balanced risk-reward profile with premium valuation metrics reflecting market confidence tempered by sectoral challenges.

SWOT Analysis

Strengths

  • Market leadership with a record 20% global smartphone shipment share.
  • Strong profitability with a net profit margin of 27.2%.
  • Robust cash flow generation exceeding $101 billion in free cash flow.
  • Extensive product ecosystem integrating hardware, software, and services.

Weaknesses

  • High price-to-book ratio of 43.4 indicating premium valuation.
  • Moderate current ratio of 1.07 suggesting limited short-term liquidity buffer.
  • Dependence on iPhone sales for a significant portion of revenue.
  • Relatively high debt-to-equity ratio of 79.5%.

Opportunities

  • Advancement in AI capabilities through partnerships like PrismML.
  • Expansion of service platforms including subscription models.
  • Increasing demand for wearables and accessories.
  • Potential growth in emerging markets despite regional softness.

Threats

  • Global memory shortages impacting supply chains and production.
  • Intense competition in consumer electronics and AI sectors.
  • Regulatory scrutiny in multiple jurisdictions.
  • Economic uncertainties affecting consumer spending patterns.

Company Description

Apple Inc. designs, manufactures, and markets a wide range of technology products worldwide. These include the iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories such as AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, HomePod, as well as Apple branded and third-party accessories. The company operates service platforms including the App Store, Apple Music, and subscription models that provide curated content, cloud services, and digital offerings. Apple Inc. serves individual consumers, businesses, and government sectors through online stores, retail outlets, and partnerships with cellular carriers and resellers. Its products span the information technology sector, impacting mobile communication, personal computing, entertainment, and health monitoring. Founded in 1976 and headquartered in Cupertino, California, Apple Inc. plays a pivotal role in the global technology market by integrating hardware, software, and services into seamless ecosystems.