Apple Inc (AAPL)
Stock Analysis Report
Stock Journey
Key Positives and Key Risks
Pros
- Strong profitability with a net profit margin of 27.2% indicating efficient operations.
- Robust free cash flow of $101.1 billion supporting financial flexibility and strategic investments.
- Record 20% global smartphone shipment share demonstrating market leadership and growth.
Cons
- High trailing P/E ratio of 38.3 and price-to-book ratio of 43.4 reflecting premium valuation.
- Moderate current ratio of 1.07 suggesting limited short-term liquidity cushion.
- Global memory shortages pose supply chain risks potentially impacting production and sales.
Disclosure: This information is for general awareness and does not constitute investment advice
Report Summary
Apple Inc. operates as a leading technology company listed on NASDAQ under the symbol AAPL, positioned prominently within the Technology sector and specializing in consumer electronics. The company designs and markets a diverse portfolio of products including the iPhone, Mac computers, iPad tablets, wearables such as Apple Watch and AirPods, and services like the App Store and Apple Music. Apple’s integrated ecosystem spans hardware, software, and services, serving individual consumers, businesses, and government clients globally. Its market presence is significant, with a strong foothold in mobile communication, personal computing, and digital content delivery.
Financially, Apple reported trailing twelve-month revenue of approximately $451.4 billion with a gross margin near 49.3%, an operating margin of 32.3%, and a net profit margin of 27.2%, reflecting robust profitability and operational efficiency. The company’s return on equity (ROE) stands at 141.5% and return on assets (ROA) at 26.2%, indicating exceptional capital utilization and asset efficiency. Its return on invested capital (ROIC) aligns with these metrics, underscoring strong financial performance. Quarterly revenue growth is 16.6%, and earnings per share (EPS) growth year-over-year is 19.4%, signaling sustained growth momentum.
Apple’s valuation metrics show a trailing price-to-earnings (P/E) ratio of 38.3 and a forward P/E of 32.8, with a price-to-book (P/B) ratio of 43.4 and an enterprise value to EBITDA (EV/EBITDA) multiple of 29.1. The market capitalization exceeds $4.63 trillion, positioning Apple as one of the largest global companies by value. The stock’s 52-week range spans from $201.50 to $317.40, with the current price at $327.49, slightly above the high end of the annual range, indicating strong market demand and premium pricing relative to fundamentals.
Key strengths include a substantial cash balance of over $68.5 billion, manageable total debt of approximately $84.7 billion, and a current ratio of 1.07, reflecting liquidity adequacy. Apple maintains leadership in global smartphone shipments with a record 20% market share despite industry challenges. Risks involve regulatory scrutiny, competitive pressures in technology and AI sectors, and supply chain constraints such as memory shortages. Recent strategic developments include advancing AI capabilities through partnerships with startups like PrismML and leadership transitions with new CEO John Ternus, positioning the company for future innovation.
Technically, Apple’s stock demonstrates a strong upward trend, trading above its 10-day, 50-day, and 200-day moving averages, supported by positive momentum indicators such as RSI and MACD across multiple timeframes. The stock recently reached new 52-week highs, reflecting investor confidence amid positive news flow and earnings reports. Market conditions suggest a favorable environment for continued price strength, warranting attentive observation of potential support and resistance levels as the stock consolidates near all-time highs.
Company and Industry Overview
Company Basics
Price Performance
Company Size
Sector and Industry Analysis
The global apple market is a significant segment within the agricultural sector, encompassing cultivation, harvesting, distribution, and retail of various apple varieties. It serves diverse applications including fresh consumption and processed products like juices and sauces. The market is projected to grow steadily through 2034, driven by rising health awareness and demand for organic produce, with major players ranging from multinational corporations to local producers across key regions such as North America, Europe, and Asia-Pacific.
Emerging trends include increased consumer preference for organic and locally sourced apples, innovations in packaging and storage technologies, and adoption of smart farming techniques to enhance yield and sustainability. Competitive dynamics are shaped by intensified rivalry between international and local producers, with barriers including climatic challenges, stringent food safety standards, and fluctuating trade tariffs. Strategic partnerships and technology collaborations are becoming critical for market penetration and differentiation.
The regulatory environment is increasingly focused on food safety, quality standards, and sustainability, influencing production and supply chain practices. Policies related to carbon pricing and energy security also impact operational costs and market strategies. Trade agreements and geopolitical developments further affect export-import flows, necessitating adaptive approaches by industry participants to maintain compliance and capitalize on emerging opportunities.
Note: Analysis synthesized from industry research, market reports, and regulatory filings. Information is subject to change based on market conditions.
Financial Ratios Dashboard
Illustrative Scenario Analysis
DCF Assumptions:
Method: Two-Stage EPS-Priority Model
Financials
Peer Analysis
| Company Name | Market Cap | P/E Ratio | P/B Ratio | EV/EBITDA | Price to CFO |
|---|---|---|---|---|---|
| Apple Inc. | $4.63T | 38.31 | 43.43 | 29.05 | 33.03 |
| Sony Group Corporation - Sponsored American Depositary Receipt | $122.43B | 19.68 | 2.47 | 0.01 | 10.22 |
Comparison Analysis: Apple Inc. significantly outscales its peer Sony Group Corporation in market capitalization, with a valuation exceeding $4.6 trillion compared to Sony's $122 billion. Apple's P/E ratio of 38.31 is nearly double Sony's 19.68, reflecting a premium valuation consistent with its dominant market position and growth prospects. The P/B ratio for Apple is substantially higher at 43.43 versus Sony's 2.47, indicating market expectations of superior asset returns. Apple's EV/EBITDA multiple of 29.05 also surpasses Sony's negligible 0.01, while its price to CFO ratio of 33.03 is more than triple Sony's 10.22. Return on equity for Apple is exceptionally high at 141.47%, dwarfing Sony's 12.34%, underscoring Apple's superior profitability and capital efficiency within the consumer electronics industry.
Financial Metrics Comparison with Peers
Financial Statements
Comprehensive financial data including income, balance sheet, and cash flow metrics
Income Statement
| fiscal_date | 2025-09-30 | 2024-09-30 | 2023-09-30 | 2022-09-30 | 2021-09-30 |
|---|---|---|---|---|---|
| Sales | 416.16B | 391.04B | 383.29B | 394.33B | 365.82B |
| Cost Of Goods | 220.96B | 210.35B | 214.14B | 223.55B | 212.98B |
| Gross Profit | 195.20B | 180.68B | 169.15B | 170.78B | 152.84B |
| Operating Expense Research And Development | 34.55B | 31.37B | 29.91B | 26.25B | 21.91B |
| Operating Expense Selling General And Administrative | 27.60B | 26.10B | 24.93B | 25.09B | 21.97B |
| Operating Income | 133.05B | 123.22B | 114.30B | 119.44B | 108.95B |
| Other Income Expense | -321.00M | 269.00M | -565.00M | -334.00M | 60.00M |
| Pretax Income | 132.73B | 123.48B | 113.74B | 119.10B | 109.21B |
| Income Tax | 20.72B | 29.75B | 16.74B | 19.30B | 14.53B |
| Net Income | 112.01B | 93.74B | 97.00B | 99.80B | 94.68B |
| Eps Basic | 7.49 | 6.11 | 6.16 | 6.15 | 5.67 |
| Eps Diluted | 7.46 | 6.08 | 6.13 | 6.11 | 5.61 |
| Basic Shares Outstanding | 14.95B | 15.34B | 15.74B | 16.22B | 16.70B |
| Diluted Shares Outstanding | 14.95B | 15.34B | 15.74B | 16.22B | 16.70B |
| Ebit | 133.05B | 123.22B | 114.30B | 119.44B | 111.85B |
| Ebitda | 144.75B | 134.66B | 125.82B | 130.54B | 123.14B |
| Net Income Continuous Operations | 112.01B | 93.74B | 97.00B | 99.80B | 94.68B |
| Non Operating Interest Income | N/A | N/A | 3.75B | 2.83B | 2.84B |
| Non Operating Interest Expense | N/A | N/A | 3.93B | 2.93B | 2.65B |
Data provided by Twelve Data
Balance Sheet
| fiscal_date | 2025-09-30 | 2024-09-30 | 2023-09-30 | 2022-09-30 | 2021-09-30 |
|---|---|---|---|---|---|
| Cash And Cash Equivalents | 35.93B | 29.94B | 29.96B | 23.65B | 34.94B |
| Accounts Receivable | 39.78B | 33.41B | 29.51B | 28.18B | 26.28B |
| Total Assets | 359.24B | 364.98B | 352.58B | 352.75B | 351.00B |
| Total Liabilities | 285.51B | 308.03B | 290.44B | 302.08B | 287.91B |
| Long Term Debt | 78.33B | 85.75B | 95.28B | 109.71B | 119.38B |
| Shareholders Equity | 73.73B | 56.95B | 62.15B | 50.67B | 63.09B |
Data provided by Twelve Data
Cash Flow Statement
| fiscal_date | 2025-09-30 | 2024-09-30 | 2023-09-30 | 2022-09-30 | 2021-09-30 |
|---|---|---|---|---|---|
| Operating Activities Net Income | 112.01B | 93.74B | 97.00B | 99.80B | 94.68B |
| Operating Activities Depreciation | 11.70B | 11.45B | 11.52B | 11.10B | 11.28B |
| Operating Activities Stock Based Compensation | 12.86B | 11.69B | 10.83B | 9.04B | 7.91B |
| Operating Activities Other Non Cash Items | -89.00M | -2.27B | -2.23B | 1.01B | -4.92B |
| Operating Activities Accounts Receivable | -7.03B | -5.14B | -417.00M | -9.34B | -14.03B |
| Operating Activities Accounts Payable | 902.00M | 6.02B | -1.89B | 9.45B | 12.33B |
| Operating Activities Other Assets Liabilities | -18.87B | 2.77B | -4.27B | 1.57B | -1.53B |
| Operating Activities Operating Cash Flow | 111.48B | 118.25B | 110.54B | 123.52B | 100.94B |
| Investing Activities Capital Expenditures | -12.71B | -9.45B | -10.96B | -10.71B | -11.09B |
| Investing Activities Purchase Of Investments | -24.41B | -48.66B | -29.51B | -76.92B | -109.56B |
| Investing Activities Sale Of Investments | 53.80B | 62.35B | 45.51B | 67.36B | 106.48B |
| Investing Activities Other Investing Activity | -1.48B | -1.31B | -1.34B | -2.09B | -385.00M |
| Investing Activities Investing Cash Flow | 15.20B | 2.94B | 3.71B | -22.66B | -14.58B |
| Financing Activities Long Term Debt Issuance | 4.48B | 0.00 | 5.23B | 5.46B | 20.39B |
| Financing Activities Long Term Debt Payments | -10.93B | -9.96B | -11.15B | -9.54B | -8.75B |
| Financing Activities Short Term Debt Issuance | -2.03B | 3.96B | -3.98B | 3.96B | 1.02B |
| Financing Activities Common Stock Repurchase | -90.71B | -94.95B | -77.55B | -89.40B | -85.97B |
| Financing Activities Common Dividends | -15.42B | -15.23B | -15.03B | -14.84B | -14.47B |
| Financing Activities Other Financing Charges | -6.07B | -5.80B | -6.01B | -6.38B | -5.58B |
| Financing Activities Financing Cash Flow | -120.69B | -121.98B | -108.49B | -110.75B | -92.25B |
| End Cash Position | 35.93B | 29.94B | 30.74B | 24.98B | 35.93B |
| Income Tax Paid | 43.37B | 26.10B | 18.68B | 19.57B | 25.39B |
| Free Cash Flow | 98.77B | 108.81B | 99.58B | 111.44B | 92.95B |
| Interest Paid | N/A | N/A | 3.80B | 2.87B | 2.69B |
| Operating Activities Deferred Taxes | N/A | N/A | N/A | 895.00M | -4.77B |
| Investing Activities Net Acquisitions | N/A | N/A | N/A | -306.00M | -33.00M |
| Financing Activities Common Stock Issuance | N/A | N/A | N/A | N/A | 1.10B |
Data provided by Twelve Data
Technical Analysis
Key Insights
- Apple's stock exhibits a strong upward trend with consistent higher highs and higher lows, indicating bullish price action over recent weeks.
- Key support levels are identified near $300 and $290, while resistance is currently observed around the recent high of $317.40.
- The stock trades above its 10-day, 50-day, and 200-day moving averages, suggesting sustained positive momentum across short, medium, and long-term horizons.
- Momentum indicators show RSI near 70, MACD above the signal line, and stochastic oscillators in overbought territory, reflecting strong buying pressure but potential for near-term consolidation.
- Multi-timeframe analysis confirms bullish momentum on daily, weekly, and monthly charts, with no immediate signs of trend reversal.
- Current technical setup supports scenarios of continued upward movement with possible short-term pullbacks to support levels before resuming gains.
Trending News
1. Headline: Apple Stock Has Been Flying Lately. This Expert Says It’s Time to Sell.
Summary: With its recent gains, shares of Apple are up 16% year-to-date, making it the best-performing Magnificent 7 stock of 2026 so far. ... PYPL PayPal Holdings, Inc.
Sentiment: positive
2. Headline: Apple in talks with startup that shrinks AI models to run on an iPhone
Summary: PrismML says its compressed version of Alibaba’s Qwen model uses up to 15 times less memory, potentially advancing Apple’s AI push.
Sentiment: positive
3. Headline: AAPL Stock Tests Record Highs as Apple AI Strategy and Citi’s $365 Target Fuel Breakout - Forex News by FX Leaders
Summary: Despite the positive outlook, Apple ... earnings to justify the stock's premium valuation. Apple shares remain near fresh highs as investors price in stronger iPhone demand, on-device AI progress, and a major leadership transition under incoming CEO John Ternus....
Sentiment: positive
4. Headline: Apple Stock Surges to New 52-Week Highs as AI Strategy Ignites Rally | EBC Financial Group
Summary: To put this historic run into ... at how Apple’s current financial standing compares to its recent past and future targets: ... The chart shows the price movement of this instrument over the past 3 months. Data is provided by TradingView for reference only. Looking closely at the charts, the momentum behind this breakout looks incredibly solid. For weeks, the stock was ...
Sentiment: positive
5. Headline: Apple stock upgraded to Strong Buy Candidate
Summary: The Apple stock price gained 0.631% on the last trading day (Monday, 13th Jul 2026), rising from $315.32 to $317.31. During the last trading day the stock fluctuated 2.43% from a day low at $315.78 to a day high of $323.45. The price has risen in 7 of the last 10 days and is up by 11.82% over the past 2 weeks. Volume has increased ...
Sentiment: positive
Powered by Brave
Recent Updates
News Summary
As of 2026-07-14. Apple is advancing its AI capabilities through discussions with PrismML, a startup specializing in compressing AI models to run efficiently on iPhones, potentially enabling more powerful on-device AI features. Concurrently, Apple achieved a record 20% global smartphone shipment share in Q2 2026, growing shipments by 3% year-over-year despite an overall market decline. This growth was driven by strong demand for the iPhone 17 series and resilience in key markets, although China showed softer demand due to less aggressive promotions. Industry-wide memory shortages are expected to persist into 2027, influencing supply chain strategies and product configurations. These developments underscore Apple's continued market leadership and innovation focus amid challenging global conditions.
News Sentiment
The overall sentiment from recent updates is cautiously positive, driven by Apple's successful market share gains and strategic AI initiatives. The partnership with PrismML highlights a forward-looking approach to enhancing product capabilities, while shipment growth amid a declining market signals operational strength. However, challenges such as memory shortages and regional demand softness temper the outlook. The balance of these factors suggests a stable yet dynamic environment for Apple's business performance.
Source List
Analytical Overview
Analysis Summary
Apple’s valuation metrics, including a trailing P/E of 38.3 and forward P/E of 32.8, exceed the industry average of 38.3, reflecting a premium valuation supported by strong brand and growth prospects. Revenue growth of 16.6% and positive cash flow trends, with operating cash flow at $140.2 billion and free cash flow of $101.1 billion, demonstrate a solid growth trajectory. The company maintains a healthy financial position with a total debt to equity ratio of 79.5% and substantial cash reserves of $68.5 billion, indicating sound financial health. Sector-specific challenges include ongoing memory shortages impacting supply chains, while opportunities arise from AI integration and expanding service platforms. Market positioning and competitive advantages are strong, supported by product innovation and ecosystem integration.
Overall Business and Market Assessment
Supporting Factors: No data
Risk Factors: Apple’s investment appeal is supported by robust profitability, strong cash flows, and leadership in global smartphone shipments. Key risks include supply chain constraints and competitive pressures in AI and consumer electronics markets. The appropriate investment timeframe is medium to long-term, considering the company’s innovation pipeline and market resilience. Overall, Apple presents a balanced risk-reward profile with premium valuation metrics reflecting market confidence tempered by sectoral challenges.
SWOT Analysis
Strengths
- Market leadership with a record 20% global smartphone shipment share.
- Strong profitability with a net profit margin of 27.2%.
- Robust cash flow generation exceeding $101 billion in free cash flow.
- Extensive product ecosystem integrating hardware, software, and services.
Weaknesses
- High price-to-book ratio of 43.4 indicating premium valuation.
- Moderate current ratio of 1.07 suggesting limited short-term liquidity buffer.
- Dependence on iPhone sales for a significant portion of revenue.
- Relatively high debt-to-equity ratio of 79.5%.
Opportunities
- Advancement in AI capabilities through partnerships like PrismML.
- Expansion of service platforms including subscription models.
- Increasing demand for wearables and accessories.
- Potential growth in emerging markets despite regional softness.
Threats
- Global memory shortages impacting supply chains and production.
- Intense competition in consumer electronics and AI sectors.
- Regulatory scrutiny in multiple jurisdictions.
- Economic uncertainties affecting consumer spending patterns.
Company Description
Apple Inc. designs, manufactures, and markets a wide range of technology products worldwide. These include the iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories such as AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, HomePod, as well as Apple branded and third-party accessories. The company operates service platforms including the App Store, Apple Music, and subscription models that provide curated content, cloud services, and digital offerings. Apple Inc. serves individual consumers, businesses, and government sectors through online stores, retail outlets, and partnerships with cellular carriers and resellers. Its products span the information technology sector, impacting mobile communication, personal computing, entertainment, and health monitoring. Founded in 1976 and headquartered in Cupertino, California, Apple Inc. plays a pivotal role in the global technology market by integrating hardware, software, and services into seamless ecosystems.

