Investilo AI
Apple Inc
Research Notice: This is AI-generated equity research for informational purposes only. It is not investment advice, a recommendation, or an offer or solicitation to buy, sell, or hold any security. Valuations, forecasts, and scenario analysis are illustrative and not a guarantee of future performance. Sources are cited — verify independently and seek professional advice before making any investment decision.

Apple Inc (AAPL)

Stock Analysis Report

Generated by investilo.ai 2026-05-23 04:03:53 EDT
CMP: 308.88000

Stock Journey

Stock Timeline Graph

Key Positives and Key Risks

Pros

  • Market capitalization of $4.41 trillion underscores Apple’s global leadership and scale.
  • Strong profitability with a net profit margin of 27.2% and ROE of 141.5% indicates exceptional efficiency and returns.
  • Robust cash flow generation with operating cash flow of $140.2 billion supports strategic investments and shareholder returns.

Cons

  • High valuation multiples with a P/E ratio of 36.35 and P/B ratio of 41.35 suggest premium pricing that may limit upside.
  • Supply chain constraints and rising component costs pose risks to margin stability and growth.
  • Dependence on iPhone sales for a significant portion of revenue exposes the company to product cycle risks.

Disclosure: This information is for general awareness and does not constitute investment advice

Report Summary

Apple Inc. is a leading global technology company listed on the NASDAQ exchange under the ticker AAPL. Operating within the Technology sector, Apple designs, manufactures, and markets a broad portfolio of consumer electronics including the iPhone, Mac computers, iPad tablets, and wearables such as AirPods and Apple Watch. The company also offers a variety of digital services like the App Store and Apple Music, positioning itself as a dominant player in the Consumer Electronics industry with a significant presence in both hardware and services markets worldwide.

Financially, Apple reported trailing twelve months (TTM) revenue of approximately $451.4 billion with a gross margin of 49.3%, operating margin of 32.3%, and net profit margin of 27.2%. The company’s return on equity (ROE) stands at an exceptionally high 141.5%, and return on assets (ROA) is 26.2%, reflecting strong profitability and efficient asset utilization. Operating cash flow for the TTM period was $140.2 billion, with free cash flow of $101.1 billion, underscoring robust cash generation capabilities supporting ongoing investments and shareholder returns.

Apple’s valuation metrics indicate a trailing price-to-earnings (P/E) ratio of 36.35 and a forward P/E of 31.32, with a price-to-book (P/B) ratio of 41.35 and an enterprise value to EBITDA (EV/EBITDA) multiple of 27.67. The market capitalization exceeds $4.4 trillion, making it one of the largest companies globally. The stock price currently trades near $308.88, close to its 52-week high of $303.20, reflecting strong market confidence despite a premium valuation relative to industry averages.

Key strengths include Apple’s substantial cash reserves of $68.5 billion, low debt-to-equity ratio of 79.5%, and leadership in innovation with recent product launches such as the iPhone 17e and M4-powered iPad Air. Risks encompass supply chain constraints, rising component costs, and competitive pressures in the technology sector. Recent strategic developments include a leadership transition with John Ternus set to become CEO, and a $100 billion share repurchase authorization, highlighting active capital allocation policies.

Technically, Apple’s stock exhibits a strong upward trend with price action above its 50-day and 200-day moving averages, supported by momentum indicators signaling sustained buying interest. The stock’s trajectory suggests a favorable environment for accumulation, tempered by valuation considerations and macroeconomic uncertainties. Overall, the data portrays a company with solid fundamentals and market leadership, warranting ongoing observation for shifts in growth dynamics and external risks.

Company and Industry Overview

Company Basics

Company Name:
Apple Inc
Industry:
Current Market Price:
308.88000

Price Performance

52-Week High/Low:
Industry PE Ratio:
36.35

Company Size

Market Cap:
$ 4.41T
Enterprise Value:
4.43T
Total Assets:
359.24B

Shareholding Pattern

Insiders:
1.63%
Institutions Investors:
65.74%
Shares Outstanding:
14.67B
Float Shares:
14.66B
Dividend Yield:
Shareholding Pie Chart

Sector and Industry Analysis

The global apple market is a significant segment within the broader agricultural sector, characterized by steady growth driven by rising health awareness and increasing disposable incomes worldwide. Market size projections indicate sustained expansion through 2034, supported by diverse applications ranging from fresh consumption to processed products like juices and sauces. Key players include multinational corporations and numerous local producers, with Asia and Europe emerging as prominent regions due to favorable growing conditions and strong consumer demand.

Industry trends reveal a growing preference for organic and locally sourced apples, alongside technological advancements in cultivation, storage, and supply chain management that enhance yield and shelf life. Competitive dynamics are shaped by intensified pressure from international entrants expanding operations and innovation efforts by local producers to maintain market share. Barriers such as climatic variability, stringent food safety standards, and fluctuating trade tariffs continue to challenge producers, prompting investments in resilient farming practices and strategic partnerships.

The regulatory environment is increasingly focused on food safety, quality standards, and sustainability, with stricter compliance requirements influencing production and distribution strategies. Trade policies and export-import agreements are evolving, impacting pricing and market access, especially in emerging economies. Overall, regulatory frameworks and geopolitical factors are expected to play a critical role in shaping the apple market’s supply-demand balance and competitive landscape in the coming decade.

Note: Analysis synthesized from industry research, market reports, and regulatory filings. Information is subject to change based on market conditions.

Financial Ratios Dashboard

Profitability
Gross Margin 49.27%
EBITDA Margin 35.44%
Operating Margin 32.27%
Net Margin 27.15%
ROE 141.47%
ROA 26.23%
ROIC 105.55%
Valuation
Trailing P/E 36.35
Forward P/E 31.32
Price / Book 41.35
Price / Sales 9.77
EV / EBITDA 27.66
EV / Revenue 9.80
PEG Ratio 1.62
Liquidity & Leverage
Current Ratio 1.07x
Quick Ratio 1.02x
Cash Ratio 0.56x
Debt / Equity 0.795x
Debt / Assets 22.83%
Net Debt / EBITDA 0.06x
Equity Multiplier 3.48x
Interest Coverage N/A
Efficiency & Cash Flow
Asset Turnover 1.22x
Days Sales Outstanding 28.4 days
Days Inventory 9.8 days
Days Payable 99.2 days
Cash Conversion Cycle -61.0 days
FCF Margin 11.42%
FCF Conversion 42.06%
Capex Intensity 0.53%

Illustrative Scenario Analysis

DCF Value
$128.33
Monte Carlo (Lower)
$69.07
Monte Carlo (Upper)
$214.28
Upside %
N/A%

DCF Assumptions:

Current Eps: 7.49, Revenue: 416.16B, Revenue Growth Rate: 6.0, Operating Margin: 15.0, Earnings Growth Rate: 5.41, Fcf Per Share: 0.0, Beta: 1.0, Risk Free Rate: 4.5, Tax Rate: 25.0, Market Cap Category: mega, G1: 8.91, G2: 4.0, Lower: 69.0675370419192, Upper: 214.28247597065135, Currency Code: $, Method: Two-Stage EPS-Priority Model, Method Used: two_stage_eps

Method: Two-Stage EPS-Priority Model

Financials

Financial Metrics Chart

Peer Analysis

Company Name Market Cap P/E Ratio P/B Ratio EV/EBITDA Price to CFO
Apple Inc $4.41T 36.35 41.35 27.66 31.45
Sony Group Corporation - Sponsored American Depositary Receipt $131.81B 20.47 2.55 -0.01 10.75

Comparison Analysis: Apple Inc. significantly outpaces its peer Sony Group Corporation in market capitalization, boasting a $4.41 trillion valuation compared to Sony's $131.81 billion. Apple’s P/E ratio of 36.35 is considerably higher than Sony’s 20.47, reflecting premium valuation driven by stronger profitability and growth prospects. The P/B ratio disparity is notable, with Apple at 41.35 versus Sony’s 2.55, indicating Apple's substantial intangible assets and brand value. Apple’s EV/EBITDA multiple of 27.66 contrasts with Sony’s negative figure, underscoring superior earnings before interest, taxes, depreciation, and amortization. Return on equity for Apple is exceptionally high at 141.47%, dwarfing Sony’s 0.12%, highlighting Apple’s efficient capital utilization and profitability leadership within the Consumer Electronics sector.

Financial Metrics Comparison with Peers

Financial Metrics Comparison with Peer

Financial Statements

Comprehensive financial data including income, balance sheet, and cash flow metrics

Income Statement

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Sales 416.16B 391.04B 383.29B 394.33B 365.82B
Cost Of Goods 220.96B 210.35B 214.14B 223.55B 212.98B
Gross Profit 195.20B 180.68B 169.15B 170.78B 152.84B
Operating Expense Research And Development 34.55B 31.37B 29.91B 26.25B 21.91B
Operating Expense Selling General And Administrative 27.60B 26.10B 24.93B 25.09B 21.97B
Operating Income 133.05B 123.22B 114.30B 119.44B 108.95B
Other Income Expense -321.00M 269.00M -565.00M -334.00M 60.00M
Pretax Income 132.73B 123.48B 113.74B 119.10B 109.21B
Income Tax 20.72B 29.75B 16.74B 19.30B 14.53B
Net Income 112.01B 93.74B 97.00B 99.80B 94.68B
Eps Basic 7.49 6.11 6.16 6.15 5.67
Eps Diluted 7.46 6.08 6.13 6.11 5.61
Basic Shares Outstanding 14.95B 15.34B 15.74B 16.22B 16.70B
Diluted Shares Outstanding 14.95B 15.34B 15.74B 16.22B 16.70B
Ebit 133.05B 123.22B 114.30B 119.44B 111.85B
Ebitda 144.75B 134.66B 125.82B 130.54B 123.14B
Net Income Continuous Operations 112.01B 93.74B 97.00B 99.80B 94.68B
Non Operating Interest Income N/A N/A 3.75B 2.83B 2.84B
Non Operating Interest Expense N/A N/A 3.93B 2.93B 2.65B

Source: Financial statements and regulatory filings

Balance Sheet

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Cash And Cash Equivalents 35.93B 29.94B 29.96B 23.65B 34.94B
Accounts Receivable 39.78B 33.41B 29.51B 28.18B 26.28B
Total Assets 359.24B 364.98B 352.58B 352.75B 351.00B
Total Liabilities 285.51B 308.03B 290.44B 302.08B 287.91B
Long Term Debt 78.33B 85.75B 95.28B 109.71B 119.38B
Shareholders Equity 73.73B 56.95B 62.15B 50.67B 63.09B

Source: Financial statements and regulatory filings

Cash Flow Statement

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Operating Activities Net Income 112.01B 93.74B 97.00B 99.80B 94.68B
Operating Activities Depreciation 11.70B 11.45B 11.52B 11.10B 11.28B
Operating Activities Stock Based Compensation 12.86B 11.69B 10.83B 9.04B 7.91B
Operating Activities Other Non Cash Items -89.00M -2.27B -2.23B 1.01B -4.92B
Operating Activities Accounts Receivable -7.03B -5.14B -417.00M -9.34B -14.03B
Operating Activities Accounts Payable 902.00M 6.02B -1.89B 9.45B 12.33B
Operating Activities Other Assets Liabilities -18.87B 2.77B -4.27B 1.57B -1.53B
Operating Activities Operating Cash Flow 111.48B 118.25B 110.54B 123.52B 100.94B
Investing Activities Capital Expenditures -12.71B -9.45B -10.96B -10.71B -11.09B
Investing Activities Purchase Of Investments -24.41B -48.66B -29.51B -76.92B -109.56B
Investing Activities Sale Of Investments 53.80B 62.35B 45.51B 67.36B 106.48B
Investing Activities Other Investing Activity -1.48B -1.31B -1.34B -2.09B -385.00M
Investing Activities Investing Cash Flow 15.20B 2.94B 3.71B -22.66B -14.58B
Financing Activities Long Term Debt Issuance 4.48B 0.00 5.23B 5.46B 20.39B
Financing Activities Long Term Debt Payments -10.93B -9.96B -11.15B -9.54B -8.75B
Financing Activities Short Term Debt Issuance -2.03B 3.96B -3.98B 3.96B 1.02B
Financing Activities Common Stock Repurchase -90.71B -94.95B -77.55B -89.40B -85.97B
Financing Activities Common Dividends -15.42B -15.23B -15.03B -14.84B -14.47B
Financing Activities Other Financing Charges -6.07B -5.80B -6.01B -6.38B -5.58B
Financing Activities Financing Cash Flow -120.69B -121.98B -108.49B -110.75B -92.25B
End Cash Position 35.93B 29.94B 30.74B 24.98B 35.93B
Income Tax Paid 43.37B 26.10B 18.68B 19.57B 25.39B
Free Cash Flow 98.77B 108.81B 99.58B 111.44B 92.95B
Interest Paid N/A N/A 3.80B 2.87B 2.69B
Operating Activities Deferred Taxes N/A N/A N/A 895.00M -4.77B
Investing Activities Net Acquisitions N/A N/A N/A -306.00M -33.00M
Financing Activities Common Stock Issuance N/A N/A N/A N/A 1.10B

Source: Financial statements and regulatory filings

Technical Analysis

Key Insights

  • Apple’s stock is currently in a strong uptrend, trading above its 10-day, 50-day (at $266.19), and 200-day (at $259.13) moving averages, indicating sustained bullish momentum.
  • Key support levels are identified near $260 and $275, while resistance is observed around the recent high of $311.
  • Price action remains above all major moving averages, suggesting positive medium and long-term technical positioning.
  • Momentum indicators show RSI near overbought levels above 70, MACD remains positive with a bullish crossover, and Stochastic oscillators confirm upward momentum.
  • Multi-timeframe analysis reveals consistent strength across daily, weekly, and monthly charts, reinforcing the prevailing upward trend.
  • Potential market scenarios include continuation of the rally if support holds, with caution warranted for possible short-term pullbacks due to overbought conditions.

Trending News

1. Headline: Apple Inc. (NASDAQ: AAPL) Stock Hits All-Time High as Price Touches $309 on Strong AI Narrative

Summary: The 52-week high of $305.54 was ... in Apple’s stock market history. A market capitalisation approaching $4.5 trillion makes AAPL one of the most valuable companies ever recorded on any exchange. ... Ewan is a reporter at the Foreign Policy Journal, primarily covering US current affairs and news related to ...

Sentiment: positive

2. Headline: Apple shares iPhone and Mac post-quantum cryptography code on GitHub - 9to5Mac

Summary: Apple today published new corecrypto source code on GitHub, alongside a detailed technical post explaining the intricate work behind its post-quantum cryptography efforts.

Sentiment: neutral

3. Headline: Apple stock hits all-time high, reaching 311.18 USD By Investing.com

Summary: However, InvestingPro’s Fair Value analysis suggests the stock is currently overvalued relative to its fundamental metrics. For investors seeking deeper insights, Apple is featured in a comprehensive Pro Research Report, one of 1,400+ available covering top US equities. In other recent news, Apple Inc...

Sentiment: positive

4. Headline: Apple Hits New High While Nvidia Faces Sell Signal | Investing.com

Summary: Market Analysis by covering: Apple Inc, NVIDIA Corporation. Read 's Market Analysis on Investing.com

Sentiment: negative

5. Headline: Where Will Apple Stock Be In 3 Years? | Trefis

Summary: Apple (AAPL) stock trades at $304.99 per share, a market cap of $4.5T, and 36.5 times trailing earnings. Is that a fair price, or is there more going on here? Apple's iPhone business has regained momentum, with the iconic device seeing revenue surge 22% year-over-year in Q2 FY'26 to $57 billion, ...

Sentiment: positive

Recent Updates

News Summary

As of 2026-05-22. Apple has demonstrated continued innovation and strong financial performance in recent quarters. The company published post-quantum cryptography code on GitHub, signaling a proactive approach to future-proofing device security. Fiscal Q2 2026 results showed record revenue of $111.2 billion, a 17% year-over-year increase, driven by exceptional demand for the iPhone 17 lineup and all-time high Services revenue. Apple announced a leadership transition with John Ternus set to become CEO, alongside a $100 billion share repurchase authorization and a 4% dividend increase. These developments underscore Apple's robust operational execution and strategic capital allocation amid ongoing supply chain challenges.

News Sentiment

The overall sentiment from recent updates is predominantly positive, reflecting strong financial results, product innovation, and strategic leadership changes. The publication of advanced cryptography code and record revenue growth contribute to a constructive outlook. Neutral tones arise from routine investor relations communications and earnings call transcripts. No significant negative news was reported, though supply constraints and cost pressures remain monitored risks. The balance of news supports confidence in Apple's sustained market leadership and growth trajectory.

Source List

Analytical Overview

Analysis Summary

Apple’s valuation metrics, including a trailing P/E of 36.35 and forward P/E of 31.32, are elevated relative to the Consumer Electronics industry average of 36.35, reflecting premium pricing supported by strong brand and growth prospects. The company’s revenue growth of 16-17% year-over-year and robust operating cash flow exceeding $140 billion demonstrate a healthy growth trajectory and strong cash generation. Financial health is solid with a total debt to equity ratio of 79.5% and substantial cash reserves of $68.5 billion, indicating balanced leverage and liquidity. Sector-specific challenges include supply chain constraints and rising component costs, while opportunities arise from expanding services revenue and innovation in AI and security technologies. Market positioning and competitive advantages are reinforced by Apple’s integrated ecosystem, global brand recognition, and diversified product portfolio.

Overall Business and Market Assessment

Supporting Factors: No data

Risk Factors: Apple’s investment appeal is supported by its robust profitability metrics, strong cash flow generation, and leadership in innovation and services growth. Key risks to monitor include supply chain disruptions, cost inflation, and valuation premium relative to fundamentals. The company’s strategic capital allocation, including dividend increases and share repurchases, enhances shareholder value over the medium to long term. Overall, Apple presents a balanced risk-reward profile suitable for investors with a medium to long-term horizon seeking exposure to a dominant technology leader.

SWOT Analysis

Strengths

  • Market leadership with a diversified product and services ecosystem.
  • Strong profitability with high gross and net margins.
  • Robust cash flow generation supporting investments and shareholder returns.
  • Global brand recognition and loyal customer base.

Weaknesses

  • High valuation multiples relative to industry peers.
  • Dependence on iPhone sales for a significant portion of revenue.
  • Supply chain vulnerabilities impacting product availability.
  • Limited insider ownership potentially affecting alignment.

Opportunities

  • Expansion of services revenue and subscription models.
  • Innovation in AI, security, and wearable technologies.
  • Growth in emerging markets and new product categories.
  • Strategic share repurchase programs enhancing shareholder value.

Threats

  • Intense competition in consumer electronics and technology sectors.
  • Rising component costs and supply chain disruptions.
  • Regulatory scrutiny and geopolitical tensions.
  • Potential market saturation in mature product segments.

Company Description

Apple Inc. designs, manufactures, and markets a wide range of technology products worldwide. These include the iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories such as AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, HomePod, as well as Apple branded and third-party accessories. The company operates service platforms including the App Store, Apple Music, and subscription models that provide curated content, cloud services, and digital offerings. Apple Inc. serves individual consumers, businesses, and government sectors through online stores, retail outlets, and partnerships with cellular carriers and resellers. Its products span the information technology sector, impacting mobile communication, personal computing, entertainment, and health monitoring. Founded in 1976 and headquartered in Cupertino, California, Apple Inc. plays a pivotal role in the global technology market by integrating hardware, software, and services into seamless ecosystems.