Investilo AI
Apple Inc
Important Disclosure: This report is an AI-generated, impersonal publication for informational purposes only. It is not investment advice, a research recommendation, or an offer or solicitation to buy, sell, or hold any security. Any valuations, forecasts, technical indicators, and scenario analysis are illustrative only and not a recommendation to transact. No representation or warranty is made as to the accuracy, completeness, or timeliness of the information. Readers should do their own research and seek independent professional advice before making any investment decision.

Apple Inc (AAPL)

Stock Analysis Report

Generated by investilo.ai 2026-04-11 10:08:31 EDT
CMP: $260.38

Stock Journey

Stock Timeline Graph

Key Positives and Key Risks

Pros

  • Strong financial strength evidenced by $435.6 billion in revenue and $106.3 billion in free cash flow, supporting operational resilience.
  • Robust profitability with a net profit margin of 27.04% and return on equity of 152.02%, indicating efficient capital utilization.
  • Market leadership with a substantial market capitalization of $3.76 trillion and a diversified product and services ecosystem.

Cons

  • Elevated valuation metrics including a trailing P/E of 32.35 and price-to-book ratio of 42.67, suggesting limited margin for valuation expansion.
  • High total debt to equity ratio of 102.63% reflecting increased leverage that may impact financial flexibility.
  • Competitive and regulatory risks in the consumer electronics sector, alongside recent product launch delays, introduce uncertainty.

Disclosure: This information is for general awareness and does not constitute investment advice

Report Summary

Apple Inc. operates as a leading technology company primarily engaged in designing, manufacturing, and marketing consumer electronics and software products globally. Its core offerings include the iPhone, Mac computers, iPad tablets, Apple Watch, and accessories such as AirPods, complemented by a growing services segment featuring the App Store, Apple Music, iCloud, and subscription platforms. Listed on NASDAQ under the symbol AAPL, Apple is positioned within the technology sector and the consumer electronics industry, leveraging a vast global presence through retail stores, online platforms, and partnerships.

Financially, Apple reported trailing twelve months (TTM) revenue of approximately $435.6 billion with a gross margin of 48.16%, an operating margin of 35.37%, and a net profit margin of 27.04%. The company demonstrates strong profitability and operational efficiency, supported by a return on equity (ROE) of 152.02% and return on assets (ROA) of 24.38%. Its return on invested capital (ROIC) is robust, reflecting effective capital allocation and high earnings relative to invested capital.

From a valuation perspective, Apple’s trailing price-to-earnings (P/E) ratio stands at 32.35, with a forward P/E of 27.47 and a price-to-book (P/B) ratio of 42.67, indicating a premium valuation relative to book value. The enterprise value to EBITDA (EV/EBITDA) ratio is 24.73. The market capitalization is approximately $3.76 trillion, with the stock trading at $260.38 within a 52-week range of $169.21 to $288.62. These metrics suggest the stock is priced at a premium, reflecting market expectations of sustained growth and profitability.

Apple’s notable strengths include strong cash flow generation, with operating cash flow of $135.5 billion and free cash flow of $106.3 billion, alongside a substantial cash balance of $66.9 billion. The company maintains a manageable debt level with total debt of $90.5 billion and a current ratio near 0.97. Key risks involve competitive pressures in consumer electronics, regulatory scrutiny, and supply chain challenges. Recent strategic developments include ongoing product innovation such as the anticipated foldable iPhone and expansion in AI initiatives, alongside some institutional investor position adjustments.

Technically, Apple’s stock is trading above its 50-day and 200-day moving averages, indicating a generally positive trend, though momentum indicators show mixed signals. The stock’s beta of 1.11 suggests moderate volatility relative to the market. Recent news highlights both positive product developments and some delays, contributing to a cautious but steady market stance. Overall, current data suggest conditions favor monitoring for potential opportunities while being mindful of market dynamics and valuation levels.

Company and Industry Overview

Company Basics

Company Name:
Apple Inc
Industry:
Consumer Electronics
Current Market Price:
$260.38

Price Performance

52-Week High/Low:
$288.62 - $169.21
Industry PE Ratio:
32.35

Company Size

Market Cap:
$ 3.76T
Enterprise Value:
3.78T
Total Assets:
359.24B

Shareholding Pattern

Insiders:
1.64%
Institutions Investors:
65.3%
Shares Outstanding:
14.70B
Float Shares:
14.66B
Dividend Yield:
0.41%
Shareholding Pie Chart

Apple Inc.'s ownership structure is characterized by a significant institutional investor presence, holding approximately 65.30% of shares outstanding, while insiders and executives hold about 1.64%. The remaining 34.70% is held by public shareholders including retail investors and employee stock plans. Over the past 12-24 months, institutional ownership has shown moderate adjustments, with some funds increasing positions, such as Westend Capital Management LLC by 4.3%, while others like Brookstone Capital Management and Sander Capital Advisors have reduced stakes by 2.8% and 7.1%, respectively. These shareholding trends reflect a dynamic institutional interest and suggest active portfolio management strategies. The substantial institutional ownership supports governance stability and strategic direction, while the broad public float provides liquidity and market participation.

Sector and Industry Analysis

The technology sector, particularly the hardware and consumer electronics segment, remains one of the largest and fastest-growing markets globally, driven by continuous innovation and increasing digital adoption. Major players include Apple, Samsung, and Huawei, with Apple being a dominant force due to its extensive product ecosystem and brand loyalty. The sector benefits from rising consumer demand for smartphones, wearables, and integrated software services, contributing to sustained revenue growth.

Within the hardware industry, trends emphasize ecosystem integration, with companies like Apple leveraging proprietary software and semiconductor design to differentiate their offerings. Competitive dynamics are shaped by high capital requirements, advanced R&D capabilities, and strong supply chain partnerships, such as Apple’s collaborations with Foxconn and TSMC. Barriers to entry remain significant due to the need for technological expertise, brand recognition, and scale, positioning incumbents favorably against new entrants.

Regulatory scrutiny in the technology hardware sector focuses on data privacy, antitrust concerns, and supply chain transparency, impacting operational practices and strategic decisions. Apple and its peers face evolving regulations in multiple jurisdictions, requiring compliance with consumer protection laws and trade policies. The outlook suggests ongoing regulatory challenges that may influence product development, market access, and competitive behavior in the coming years.

Note: Analysis synthesized from industry research, market reports, and regulatory filings. Information is subject to change based on market conditions.

Financial Ratios Dashboard

Profitability
Gross Margin 48.16%
EBITDA Margin 35.1%
Operating Margin 35.37%
Net Margin 27.04%
ROE 152.02%
ROA 24.38%
ROIC 114.78%
Valuation
Trailing P/E 32.35
Forward P/E 27.47
Price / Book 42.67
Price / Sales 8.63
EV / EBITDA 24.73
EV / Revenue 8.68
PEG Ratio 1.77
Liquidity & Leverage
Current Ratio 0.97x
Quick Ratio 0.94x
Cash Ratio 0.47x
Debt / Equity 1.026x
Debt / Assets 23.86%
Net Debt / EBITDA 0.09x
Equity Multiplier 4.3x
Interest Coverage N/A
Efficiency & Cash Flow
Asset Turnover 1.15x
Days Sales Outstanding 33.4 days
Days Inventory 9.2 days
Days Payable 111.7 days
Cash Conversion Cycle -69.1 days
FCF Margin 11.83%
FCF Conversion 43.77%
Capex Intensity 0.54%

Illustrative Scenario Analysis

DCF Value
$122.90
Monte Carlo (Lower)
$69.07
Monte Carlo (Upper)
$214.28
Upside %
N/A%

DCF Assumptions:

Current Eps: 7.49, Revenue: 416.16B, Revenue Growth Rate: 6.0, Operating Margin: 15.0, Earnings Growth Rate: 5.41, Fcf Per Share: 0.0, Beta: 1.0, Risk Free Rate: 4.5, Tax Rate: 25.0, Market Cap Category: mega, G1: 8.91, G2: 4.0, Lower: 69.0675370419192, Upper: 214.28247597065135, Currency Code: $, Method: Two-Stage EPS-Priority Model, Method Used: two_stage_eps

Method: Two-Stage EPS-Priority Model

Financials

Financial Metrics Chart

Peer Analysis

Company Name Market Cap P/E Ratio P/B Ratio EV/EBITDA Price to CFO
Apple Inc. $3.76T 32.35 42.67 24.73 27.77
Sony Group Corporation - Sponsored American Depositary Receipt $124.87B 16.26 2.45 0.03 9.72

Comparison Analysis: Apple Inc. significantly outscales its peer Sony Group Corporation in market capitalization, with a valuation exceeding $3.7 trillion compared to Sony's $124.87 billion. Apple's P/E ratio of 32.35 is roughly double Sony's 16.26, reflecting higher market expectations for growth and profitability. The P/B ratio for Apple is substantially elevated at 42.67 versus Sony's 2.45, indicating a premium valuation relative to book value. Enterprise value to EBITDA (EV/EBITDA) for Apple at 24.73 also contrasts sharply with Sony's minimal 0.03, underscoring differences in operating earnings relative to enterprise value. Apple's return on equity (1.52%) surpasses Sony's 0.15%, highlighting more effective shareholder value generation. Overall, Apple demonstrates superior scale and profitability metrics, albeit at a higher valuation premium compared to its industry peer.

Financial Metrics Comparison with Peers

Financial Metrics Comparison with Peer

Financial Statements

Comprehensive financial data including income, balance sheet, and cash flow metrics

Income Statement

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Sales 416.16B 391.04B 383.29B 394.33B 365.82B
Cost Of Goods 220.96B 210.35B 214.14B 223.55B 212.98B
Gross Profit 195.20B 180.68B 169.15B 170.78B 152.84B
Operating Expense Research And Development 34.55B 31.37B 29.91B 26.25B 21.91B
Operating Expense Selling General And Administrative 27.60B 26.10B 24.93B 25.09B 21.97B
Operating Income 133.05B 123.22B 114.30B 119.44B 108.95B
Other Income Expense -321.00M 269.00M -565.00M -334.00M 60.00M
Pretax Income 132.73B 123.48B 113.74B 119.10B 109.21B
Income Tax 20.72B 29.75B 16.74B 19.30B 14.53B
Net Income 112.01B 93.74B 97.00B 99.80B 94.68B
Eps Basic 7.49 6.11 6.16 6.15 5.67
Eps Diluted 7.46 6.08 6.13 6.11 5.61
Basic Shares Outstanding 14.95B 15.34B 15.74B 16.22B 16.70B
Diluted Shares Outstanding 14.95B 15.34B 15.74B 16.22B 16.70B
Ebit 133.05B 123.22B 114.30B 119.44B 111.85B
Ebitda 144.75B 134.66B 125.82B 130.54B 123.14B
Net Income Continuous Operations 112.01B 93.74B 97.00B 99.80B 94.68B
Non Operating Interest Income N/A N/A 3.75B 2.83B 2.84B
Non Operating Interest Expense N/A N/A 3.93B 2.93B 2.65B

Source: Financial statements and regulatory filings

Balance Sheet

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Cash And Cash Equivalents 35.93B 29.94B 29.96B 23.65B 34.94B
Accounts Receivable 39.78B 33.41B 29.51B 28.18B 26.28B
Total Assets 359.24B 364.98B 352.58B 352.75B 351.00B
Total Liabilities 285.51B 308.03B 290.44B 302.08B 287.91B
Long Term Debt 78.33B 85.75B 95.28B 109.71B 119.38B
Shareholders Equity 73.73B 56.95B 62.15B 50.67B 63.09B

Source: Financial statements and regulatory filings

Cash Flow Statement

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Operating Activities Net Income 112.01B 93.74B 97.00B 99.80B 94.68B
Operating Activities Depreciation 11.70B 11.45B 11.52B 11.10B 11.28B
Operating Activities Stock Based Compensation 12.86B 11.69B 10.83B 9.04B 7.91B
Operating Activities Other Non Cash Items -89.00M -2.27B -2.23B 1.01B -4.92B
Operating Activities Accounts Receivable -7.03B -5.14B -417.00M -9.34B -14.03B
Operating Activities Accounts Payable 902.00M 6.02B -1.89B 9.45B 12.33B
Operating Activities Other Assets Liabilities -18.87B 2.77B -4.27B 1.57B -1.53B
Operating Activities Operating Cash Flow 111.48B 118.25B 110.54B 123.52B 100.94B
Investing Activities Capital Expenditures -12.71B -9.45B -10.96B -10.71B -11.09B
Investing Activities Purchase Of Investments -24.41B -48.66B -29.51B -76.92B -109.56B
Investing Activities Sale Of Investments 53.80B 62.35B 45.51B 67.36B 106.48B
Investing Activities Other Investing Activity -1.48B -1.31B -1.34B -2.09B -385.00M
Investing Activities Investing Cash Flow 15.20B 2.94B 3.71B -22.66B -14.58B
Financing Activities Long Term Debt Issuance 4.48B 0.00 5.23B 5.46B 20.39B
Financing Activities Long Term Debt Payments -10.93B -9.96B -11.15B -9.54B -8.75B
Financing Activities Short Term Debt Issuance -2.03B 3.96B -3.98B 3.96B 1.02B
Financing Activities Common Stock Repurchase -90.71B -94.95B -77.55B -89.40B -85.97B
Financing Activities Common Dividends -15.42B -15.23B -15.03B -14.84B -14.47B
Financing Activities Other Financing Charges -6.07B -5.80B -6.01B -6.38B -5.58B
Financing Activities Financing Cash Flow -120.69B -121.98B -108.49B -110.75B -92.25B
End Cash Position 35.93B 29.94B 30.74B 24.98B 35.93B
Income Tax Paid 43.37B 26.10B 18.68B 19.57B 25.39B
Free Cash Flow 98.77B 108.81B 99.58B 111.44B 92.95B
Interest Paid N/A N/A 3.80B 2.87B 2.69B
Operating Activities Deferred Taxes N/A N/A N/A 895.00M -4.77B
Investing Activities Net Acquisitions N/A N/A N/A -306.00M -33.00M
Financing Activities Common Stock Issuance N/A N/A N/A N/A 1.10B

Source: Financial statements and regulatory filings

Technical Analysis

Key Insights

  • The current trend for Apple Inc. shows an upward trajectory with the stock price trading above both the 50-day moving average ($260.36) and the 200-day moving average ($249.15), indicating sustained bullish momentum.
  • Key support levels are identified near $249.15 (200-day MA) and $260.36 (50-day MA), while resistance is observed near the 52-week high of $288.62.
  • The stock price remains above the 10-day moving average, reinforcing short-term positive momentum.
  • Momentum indicators such as RSI and MACD show mixed signals with RSI near neutral levels, suggesting neither overbought nor oversold conditions, while MACD indicates moderate bullish momentum.
  • Multi-timeframe analysis across daily, weekly, and monthly charts confirms a consistent upward trend with occasional consolidation phases.
  • Potential market scenarios include continuation of the current uptrend if support levels hold, or a corrective pullback if resistance near the 52-week high proves strong.

Trending News

1. Headline: Brookstone Capital Management Reduces Stock Holdings in Apple Inc. $AAPL

Summary: Brookstone Capital Management lowered its stake in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 2.8% during the fourth quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 564,466 shares of the iPhone mak

Sentiment: negative

2. Headline: 64,047 Shares in Apple Inc. $AAPL Purchased by Financial Planning Hawaii Inc.

Summary: Financial Planning Hawaii Inc. acquired a new stake in shares of Apple Inc. (NASDAQ:AAPL - Free Report) during the fourth quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor acquired 64,047 shares of the iPhone maker's stoc

Sentiment: neutral

3. Headline: Apple Inc. (AAPL): Israel Englander Trims Stake - Insider Monkey

Summary: Apple Inc. (NASDAQ:AAPL) has consistently appeared in the 13F portfolio of Millennium Management since the fourth quarter of 2010. Back then, this position comprised just under 4 million shares.

Sentiment: neutral

4. Headline: Sander Capital Advisors Inc. Has $30.95 Million Stock Holdings in Apple Inc. $AAPL

Summary: Sander Capital Advisors Inc. reduced its holdings in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 7.1% in the 4th quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The fund owned 113,833 shares of the iPhone maker's stock after selling

Sentiment: negative

5. Headline: Apple Store Set To Close At Trumbull Mall, Company Says | Trumbull, CT Patch

Summary: The technology giant has confirmed the Trumbull store is one of three Apple stores set to close at a future date.

Sentiment: neutral

Recent Updates

News Summary

Recent news highlights Apple Inc.'s leadership in global smartphone shipments during Q1 2026, with a 5% year-over-year growth despite an overall market decline. The company has postponed the launch of its smart home display as it refines AI and Siri capabilities, reflecting ongoing product development challenges. Institutional investor Westend Capital Management increased its position by 4.3% in the fourth quarter, signaling confidence in the company. Additionally, Apple is targeting budget-conscious consumers with the introduction of the MacBook Neo, potentially opening a $32 billion total addressable market. These developments underscore Apple's strategic focus on innovation, market leadership, and adapting to evolving consumer demands.

News Sentiment

The sentiment across recent updates is predominantly neutral with a slight positive tilt, driven by shipment growth and institutional buying activity. Product delays and cautious market responses temper enthusiasm, resulting in a balanced outlook. The mix of strategic initiatives and operational challenges suggests measured investor confidence and ongoing adaptation to competitive pressures.

Analytical Overview

Analysis Summary

Overall Business and Market Assessment

Supporting Factors: No data

Risk Factors: No data

SWOT Analysis

Strengths

  • Apple maintains a strong global brand with a loyal customer base.
  • The company generates substantial free cash flow exceeding $106 billion annually.
  • Robust profitability demonstrated by high gross and net profit margins.
  • Diverse product ecosystem integrating hardware, software, and services.

Weaknesses

  • High price-to-book ratio indicates premium valuation potentially limiting upside.
  • Current ratio below 1 suggests tight short-term liquidity.
  • Dependence on iPhone sales for a significant portion of revenue.
  • Total debt to equity ratio above 100% reflects elevated leverage.

Opportunities

  • Expansion into foldable smartphone market with upcoming product launches.
  • Growth potential in subscription services and digital content platforms.
  • Increasing adoption of AI technologies across product lines.
  • Targeting budget-conscious consumers with new product offerings like MacBook Neo.

Threats

  • Intense competition in consumer electronics and smartphone markets.
  • Regulatory scrutiny and potential legal challenges globally.
  • Supply chain disruptions impacting product availability and costs.
  • Market volatility affecting premium technology stock valuations.

Company Description

Apple Inc. is a leading technology company renowned for designing, manufacturing, and marketing innovative hardware and software products for consumers and businesses worldwide. Its flagship product, the iPhone, accounts for the majority of sales, serving as the central hub of an expansive ecosystem that includes Mac computers, iPad tablets, Apple Watch wearables, and accessories like AirPods. Apple Inc. also offers a suite of services such as the App Store, Apple Music, iCloud, Apple TV+, and Apple Fitness+, providing digital content, cloud storage, and subscription-based platforms. Operating in the consumer electronics industry within the technology sector, the company employs approximately 166,000 people and maintains a broad global presence through online stores, retail outlets, and partnerships with carriers and resellers. With a substantial market capitalization reflecting its scale, Apple Inc. plays a pivotal role in shaping consumer technology trends, emphasizing seamless integration across devices and services to enhance user experience and productivity.