Apple Inc (AAPL)
Stock Analysis Report
Stock Journey
Key Positives and Key Risks
Pros
- Revenue growth of 16.4% year-over-year demonstrates strong demand and business expansion.
- Operating cash flow of $146.7 billion and free cash flow of $106.9 billion highlight robust cash generation.
- Market capitalization of $4.54 trillion reflects dominant industry positioning and investor confidence.
Cons
- High price-to-book ratio of 42.55 indicates an expensive valuation relative to book value.
- Supply chain constraints and rising component costs may pressure margins and production.
- Return on equity at 1.49% is relatively low compared to some industry peers, signaling potential efficiency concerns.
Disclosure: This information is for general awareness and does not constitute investment advice
Report Summary
Apple Inc. is a leading global technology company listed on the NASDAQ exchange, operating primarily in the consumer electronics sector within the broader technology industry. The company designs, manufactures, and markets a diverse range of products including the iPhone, Mac computers, iPad tablets, and various wearables and accessories. Additionally, Apple offers a suite of services such as the App Store, Apple Music, and cloud-based digital content platforms. Its market positioning is strong, supported by a vast installed base of over 2.5 billion active devices worldwide and a significant presence across individual, business, and government customer segments.
Financially, Apple reported trailing twelve-month revenue of approximately $466.8 billion with a gross margin of 50.1%, operating margin of 32.6%, and a net profit margin of 27.6%, indicating robust profitability and operational efficiency. The company’s return on equity (ROE) stands at 148.75%, reflecting exceptional capital efficiency, while return on assets (ROA) is 27.1%, underscoring effective asset utilization. Operating cash flow reached $146.7 billion, with free cash flow at $106.9 billion, highlighting strong cash generation capabilities that support shareholder returns and reinvestment.
Apple’s valuation metrics show a trailing price-to-earnings (P/E) ratio of 35.34 and a forward P/E of 32.28, with a price-to-book (P/B) ratio of 42.55 and an enterprise value to EBITDA (EV/EBITDA) multiple of 27.0. The market capitalization is approximately $4.54 trillion, positioning Apple as one of the largest companies globally. The stock price currently trades at $305.95, within a 52-week range of $201.68 to $344.57, reflecting a 34.17% increase over the past year, with the current price below the 52-week high, indicating some valuation moderation.
Key strengths include Apple’s dominant market leadership, strong cash flow generation, and a solid balance sheet with $62.4 billion in cash and $84.3 billion in debt, maintaining a current ratio near 1.0. Risks involve supply chain constraints, rising component costs, and competitive pressures in the consumer electronics space. Recent strategic initiatives include the opening of a new Advanced Manufacturing Center in Houston, signaling a commitment to domestic manufacturing and innovation, alongside continued product and service ecosystem expansion.
Technically, Apple’s stock shows a positive trend supported by price action above its 200-day moving average but below the 50-day average, with momentum indicators suggesting moderate strength. Recent news highlights mixed market sentiment with analyst upgrades tempered by some downgrades and short-term volatility following earnings. Overall, the data suggests a balanced environment where market participants may consider accumulation or monitoring for further developments without immediate urgency.
Company and Industry Overview
Company Basics
Price Performance
Company Size
Sector and Industry Analysis
The global apple market is a significant segment within the broader agricultural sector, encompassing cultivation, harvesting, distribution, and retail of various apple varieties. The market is expanding steadily, driven by rising health awareness and demand for organic produce, with projections extending through 2034 across key regions including North America, Europe, and Asia-Pacific. Major players range from multinational corporations to local producers, all competing to capture market share in a landscape shaped by technological advancements and evolving consumer preferences.
Emerging trends in the apple industry include increased consumer preference for organic and locally sourced apples, innovations in packaging and storage to extend shelf life, and the adoption of smart farming techniques to boost productivity and sustainability. Competitive dynamics are intensifying as international companies expand operations, challenging smaller producers to innovate and diversify. Barriers such as climate change impacts, stringent food safety standards, and fluctuating trade tariffs create challenges that require adaptive strategies and investment in resilient agricultural practices.
The regulatory environment is increasingly stringent, with enhanced food safety and quality standards influencing production and supply chain operations globally. Trade policies and export-import agreements are shifting, affecting pricing and distribution, especially in emerging markets. Additionally, sustainability frameworks and carbon pricing initiatives are shaping industry practices, compelling producers to align with environmental goals while navigating geopolitical uncertainties that impact supply and demand dynamics.
Note: Analysis synthesized from industry research, market reports, and regulatory filings. Information is subject to change based on market conditions.
Financial Ratios Dashboard
Illustrative Scenario Analysis
DCF Assumptions:
Method: Two-Stage EPS-Priority Model
Financials
Peer Analysis
| Company Name | Market Cap | P/E Ratio | P/B Ratio | EV/EBITDA | Price to CFO |
|---|---|---|---|---|---|
| Apple Inc. | $4.54T | 35.34 | 42.55 | 27.00 | 30.92 |
| Sony Group Corporation - Sponsored American Depositary Receipt | $123.20B | 19.99 | 2.49 | 0.01 | 10.37 |
Comparison Analysis: Apple Inc. significantly surpasses its peer Sony Group Corporation in market capitalization, standing at $4.54 trillion versus Sony's $123.20 billion. Apple's valuation multiples, including a P/E ratio of 35.34 and a P/B ratio of 42.55, are markedly higher than Sony's 19.99 and 2.49 respectively, reflecting a premium pricing based on market expectations and brand strength. The EV/EBITDA multiple of 27.00 for Apple contrasts sharply with Sony’s 0.01, indicating differing capital structures and profitability profiles. While Sony exhibits a higher return on equity of 12.34% compared to Apple's 1.49%, Apple’s price to cash flow ratio of 30.92 is substantially above Sony’s 10.37, highlighting Apple's strong cash generation but also a more expensive valuation relative to cash flow. Overall, Apple stands out as a dominant industry leader with premium valuation metrics relative to its regional peers.
Financial Metrics Comparison with Peers
Financial Statements
Comprehensive financial data including income, balance sheet, and cash flow metrics
Income Statement
| fiscal_date | 2025-09-30 | 2024-09-30 | 2023-09-30 | 2022-09-30 | 2021-09-30 |
|---|---|---|---|---|---|
| Sales | 416.16B | 391.04B | 383.29B | 394.33B | 365.82B |
| Cost Of Goods | 220.96B | 210.35B | 214.14B | 223.55B | 212.98B |
| Gross Profit | 195.20B | 180.68B | 169.15B | 170.78B | 152.84B |
| Operating Expense Research And Development | 34.55B | 31.37B | 29.91B | 26.25B | 21.91B |
| Operating Expense Selling General And Administrative | 27.60B | 26.10B | 24.93B | 25.09B | 21.97B |
| Operating Income | 133.05B | 123.22B | 114.30B | 119.44B | 108.95B |
| Other Income Expense | -321.00M | 269.00M | -565.00M | -334.00M | 60.00M |
| Pretax Income | 132.73B | 123.48B | 113.74B | 119.10B | 109.21B |
| Income Tax | 20.72B | 29.75B | 16.74B | 19.30B | 14.53B |
| Net Income | 112.01B | 93.74B | 97.00B | 99.80B | 94.68B |
| Eps Basic | 7.49 | 6.11 | 6.16 | 6.15 | 5.67 |
| Eps Diluted | 7.46 | 6.08 | 6.13 | 6.11 | 5.61 |
| Basic Shares Outstanding | 14.95B | 15.34B | 15.74B | 16.22B | 16.70B |
| Diluted Shares Outstanding | 14.95B | 15.34B | 15.74B | 16.22B | 16.70B |
| Ebit | 133.05B | 123.22B | 114.30B | 119.44B | 111.85B |
| Ebitda | 144.75B | 134.66B | 125.82B | 130.54B | 123.14B |
| Net Income Continuous Operations | 112.01B | 93.74B | 97.00B | 99.80B | 94.68B |
| Non Operating Interest Income | N/A | N/A | 3.75B | 2.83B | 2.84B |
| Non Operating Interest Expense | N/A | N/A | 3.93B | 2.93B | 2.65B |
Data provided by Twelve Data
Balance Sheet
| fiscal_date | 2025-09-30 | 2024-09-30 | 2023-09-30 | 2022-09-30 | 2021-09-30 |
|---|---|---|---|---|---|
| Cash And Cash Equivalents | 35.93B | 29.94B | 29.96B | 23.65B | 34.94B |
| Accounts Receivable | 39.78B | 33.41B | 29.51B | 28.18B | 26.28B |
| Total Assets | 359.24B | 364.98B | 352.58B | 352.75B | 351.00B |
| Total Liabilities | 285.51B | 308.03B | 290.44B | 302.08B | 287.91B |
| Long Term Debt | 78.33B | 85.75B | 95.28B | 109.71B | 119.38B |
| Shareholders Equity | 73.73B | 56.95B | 62.15B | 50.67B | 63.09B |
Data provided by Twelve Data
Cash Flow Statement
| fiscal_date | 2025-09-30 | 2024-09-30 | 2023-09-30 | 2022-09-30 | 2021-09-30 |
|---|---|---|---|---|---|
| Operating Activities Net Income | 112.01B | 93.74B | 97.00B | 99.80B | 94.68B |
| Operating Activities Depreciation | 11.70B | 11.45B | 11.52B | 11.10B | 11.28B |
| Operating Activities Stock Based Compensation | 12.86B | 11.69B | 10.83B | 9.04B | 7.91B |
| Operating Activities Other Non Cash Items | -89.00M | -2.27B | -2.23B | 1.01B | -4.92B |
| Operating Activities Accounts Receivable | -7.03B | -5.14B | -417.00M | -9.34B | -14.03B |
| Operating Activities Accounts Payable | 902.00M | 6.02B | -1.89B | 9.45B | 12.33B |
| Operating Activities Other Assets Liabilities | -18.87B | 2.77B | -4.27B | 1.57B | -1.53B |
| Operating Activities Operating Cash Flow | 111.48B | 118.25B | 110.54B | 123.52B | 100.94B |
| Investing Activities Capital Expenditures | -12.71B | -9.45B | -10.96B | -10.71B | -11.09B |
| Investing Activities Purchase Of Investments | -24.41B | -48.66B | -29.51B | -76.92B | -109.56B |
| Investing Activities Sale Of Investments | 53.80B | 62.35B | 45.51B | 67.36B | 106.48B |
| Investing Activities Other Investing Activity | -1.48B | -1.31B | -1.34B | -2.09B | -385.00M |
| Investing Activities Investing Cash Flow | 15.20B | 2.94B | 3.71B | -22.66B | -14.58B |
| Financing Activities Long Term Debt Issuance | 4.48B | 0.00 | 5.23B | 5.46B | 20.39B |
| Financing Activities Long Term Debt Payments | -10.93B | -9.96B | -11.15B | -9.54B | -8.75B |
| Financing Activities Short Term Debt Issuance | -2.03B | 3.96B | -3.98B | 3.96B | 1.02B |
| Financing Activities Common Stock Repurchase | -90.71B | -94.95B | -77.55B | -89.40B | -85.97B |
| Financing Activities Common Dividends | -15.42B | -15.23B | -15.03B | -14.84B | -14.47B |
| Financing Activities Other Financing Charges | -6.07B | -5.80B | -6.01B | -6.38B | -5.58B |
| Financing Activities Financing Cash Flow | -120.69B | -121.98B | -108.49B | -110.75B | -92.25B |
| End Cash Position | 35.93B | 29.94B | 30.74B | 24.98B | 35.93B |
| Income Tax Paid | 43.37B | 26.10B | 18.68B | 19.57B | 25.39B |
| Free Cash Flow | 98.77B | 108.81B | 99.58B | 111.44B | 92.95B |
| Interest Paid | N/A | N/A | 3.80B | 2.87B | 2.69B |
| Operating Activities Deferred Taxes | N/A | N/A | N/A | 895.00M | -4.77B |
| Investing Activities Net Acquisitions | N/A | N/A | N/A | -306.00M | -33.00M |
| Financing Activities Common Stock Issuance | N/A | N/A | N/A | N/A | 1.10B |
Data provided by Twelve Data
Technical Analysis
Key Insights
- Apple’s stock price is currently in an upward trend, trading above the 200-day moving average at $277.65 but slightly below the 50-day moving average of $309.30, indicating mixed short-term momentum.
- Key support levels are identified near $280 and $260, while resistance is observed around the recent high near $345.
- The price is positioned between the 50-day and 200-day moving averages, suggesting consolidation with potential for directional movement upon breakout.
- Momentum indicators show the Relative Strength Index (RSI) in a neutral zone around 50-60, MACD lines converging near the signal line, and Stochastic oscillators indicating moderate momentum without overbought or oversold conditions.
- Analysis across daily, weekly, and monthly timeframes reveals consistent medium-term strength with some short-term volatility, reflecting investor caution amid recent earnings and macroeconomic factors.
- Potential market scenarios include a continuation of the current consolidation phase or a breakout above resistance that could signal renewed upward momentum, balanced by risks of pullbacks to support levels.
Trending News
1. Headline: Shri Thanedar from MI13 sells shares in Apple and MicroStrategy By Investing.com
Summary: In a recent move, Shri Thanedar, representing Michigan’s 13th congressional district, has made some significant transactions in his stock portfolio. The transactions involved two major tech companies, Apple Inc.
Sentiment: neutral
2. Headline: Stop-loss strategies for new investors, illustrated with Apple stock By Investing.com
Summary: Investing.com -- The best stop-loss strategy for new investors isn’t one single method — it’s combining a percentage-based floor with a technical support level to avoid getting shaken out by normal volatility. Apple Inc (AAPL) at $305.28 is an ideal stock to practice on: it’s highly ...
Sentiment: neutral
3. Headline: Friday analyst call stocks include SpaceX, Nvidia, Apple, Dell, Micron
Summary: OW & increasing ests. and PT to $545 (was $505), ~19x CY28 P/E.” RBC initiates Krystal Biotech at outperform RBC says the gene therapy company has upside potential. ” KRYS is a gene therapy company focused on rare diseases treatable with their HSV-1 platform which has proven therapeutic benefits in dermatology, with potential for expansion to eye and lung.” UBS reiterates Applied Materials as buy UBS lowered its price target on the stock ...
Sentiment: positive
4. Headline: Anthropic's investor talks, Workday's stock surge, Apple's new facility and more in Morning Squawk
Summary: Here are five key things investors need to know to start the trading day.
Sentiment: neutral
5. Headline: LG Innotek Reports Record Revenue from Apple (AAPL)
Summary: Homepage Membership Levels About ... Complete Stock List The book Membership Data Coverage Founder's Message 10-Year Letter 20-Year Letter Free Trial Referral Program Partner Program Newsletters Signup Advertise ... GuruFocus Screeners All-In-One Screener Bond Screener ETF Screener Strategies Created by Users Ben Graham Lost Formula Canadian Faster Growers CEO Buys CEO Buys after Price Drop > 20% Dividend Kings 2026 Dividend Aristocrats 2026 Dividend Growth Portfolio Dividend Income Portfolio ...
Sentiment: neutral
Powered by Brave
Recent Updates
News Summary
As of August 13, 2026. Apple has recently opened its Advanced Manufacturing Center in Houston, investing hundreds of millions of dollars to enhance American manufacturing capabilities and begin Mac mini production later this year. The company reported record-breaking quarterly results for Q3 2026, with revenue of $109.4 billion, up 16% year-over-year, and net income of $29.8 billion, reflecting strong demand across iPhone, Mac, and Services. Apple declared a quarterly dividend of $0.27 per share and authorized a $100 billion share repurchase program. Earlier quarters in fiscal 2026 also showed robust growth, with record revenues and EPS driven by new product launches and expanding service offerings. These developments underscore Apple's continued operational strength and strategic focus on innovation and shareholder returns.
News Sentiment
The overall sentiment from recent updates is predominantly positive, driven by strong financial performance with record revenues and profits, successful product launches, and strategic investments in manufacturing infrastructure. Neutral tones arise from routine investor relations communications and the opening of new facilities, while isolated negative sentiment stems from analyst downgrades related to product development concerns. The balance of news reflects confidence in Apple's growth trajectory and operational execution, tempered by typical market and product risks. The prevailing outlook is cautiously optimistic, supported by concrete business achievements and ongoing capital return initiatives.
Source List
Analytical Overview
Analysis Summary
Apple’s valuation metrics, including a trailing P/E of 35.34 and forward P/E of 32.28, are slightly above the industry average P/E of 35.34, indicating a premium valuation consistent with its market leadership and growth prospects. The company’s revenue growth of 16.4% year-over-year and strong operating cash flow trends demonstrate a solid growth trajectory supported by robust product demand and expanding services. Financial health is sound with a manageable debt-to-equity ratio of 78.45%, a current ratio near 1.0, and substantial cash reserves of $62.4 billion, supporting liquidity and capital return programs. Sector-specific challenges include supply chain constraints and rising component costs, while opportunities arise from innovation in AI, services expansion, and domestic manufacturing initiatives. Market positioning and competitive advantages are reinforced by Apple’s integrated ecosystem, brand loyalty, and scale, which underpin its resilience in a dynamic technology landscape.
Overall Business and Market Assessment
Supporting Factors: No data
Risk Factors: Apple’s investment appeal is supported by strong revenue and earnings growth, exceptional cash flow generation, and strategic investments in manufacturing and innovation. Key risks to monitor include supply chain disruptions, cost pressures, and competitive dynamics in consumer electronics. The company’s premium valuation reflects these factors, suggesting a balanced risk-reward profile. A medium to long-term investment horizon is appropriate to capture potential benefits from ongoing product cycles and service expansion. Overall, Apple presents a stable and mature growth story with prudent financial management amid evolving market conditions.
SWOT Analysis
Strengths
- Market leadership with a diversified product and services ecosystem.
- Strong profitability with gross margin above 50% and high return on equity.
- Robust cash flow generation supporting dividends and share repurchases.
- Significant brand loyalty and a large installed base of active devices.
Weaknesses
- High valuation multiples relative to industry peers.
- Dependence on a limited number of flagship products like the iPhone.
- Supply chain vulnerabilities impacting production and costs.
- Current ratio near 1.0 indicates limited short-term liquidity buffer.
Opportunities
- Expansion of services and subscription-based revenue streams.
- Investment in domestic manufacturing and advanced technology centers.
- Growth potential in emerging markets and new product categories.
- Innovation in AI and integration across hardware and software platforms.
Threats
- Intense competition in consumer electronics and technology sectors.
- Rising component costs and supply chain disruptions.
- Regulatory scrutiny and geopolitical tensions affecting global operations.
- Potential product development delays or cancellations impacting market perception.
Company Description
Apple Inc. designs, manufactures, and markets a wide range of technology products worldwide. These include the iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories such as AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, HomePod, as well as Apple branded and third-party accessories. The company operates service platforms including the App Store, Apple Music, and subscription models that provide curated content, cloud services, and digital offerings. Apple Inc. serves individual consumers, businesses, and government sectors through online stores, retail outlets, and partnerships with cellular carriers and resellers. Its products span the information technology sector, impacting mobile communication, personal computing, entertainment, and health monitoring. Founded in 1976 and headquartered in Cupertino, California, Apple Inc. plays a pivotal role in the global technology market by integrating hardware, software, and services into seamless ecosystems.

