Apple Inc (AAPL)
Stock Analysis Report
Stock Journey
Key Positives and Key Risks
Pros
- Strong profitability with a net profit margin of 27.15% and return on equity of 141.47%, indicating efficient capital use and earnings generation.
- Robust cash flow with operating cash flow of $140.2 billion and free cash flow of $101.1 billion, supporting strategic investments and shareholder returns.
- Market capitalization of $4.63 trillion and leadership in consumer electronics provide scale advantages and competitive positioning.
Cons
- High valuation metrics including a trailing P/E of 38.31 and price-to-book ratio of 43.43 suggest limited margin for valuation expansion.
- Supply chain cost inflation pressures have led to margin compression, with gross margin guidance lowered to 47.5–48.5% from prior levels.
- Legal risks from the ongoing lawsuit against OpenAI could impact intellectual property protection and AI strategy execution.
Disclosure: This information is for general awareness and does not constitute investment advice
Report Summary
Apple Inc. is a leading technology company listed on the NASDAQ exchange, operating primarily in the Consumer Electronics sector within the broader Technology industry. The company designs, manufactures, and markets a diverse portfolio of products including the iPhone, Mac computers, iPad tablets, wearables like Apple Watch and AirPods, and various services such as the App Store and Apple Music. Headquartered in Cupertino, California, Apple holds a significant market position through its integrated hardware, software, and services ecosystem, serving individual consumers, businesses, and government sectors globally.
Financially, Apple reported trailing twelve months (TTM) revenue of approximately $451.4 billion with a gross margin of 49.27%, operating margin of 32.28%, and net profit margin of 27.15%. The company’s return on equity (ROE) stands at 141.47% and return on assets (ROA) at 26.23%, reflecting strong profitability and efficient asset utilization. Operating cash flow for the TTM period was $140.2 billion, with free cash flow of $101.1 billion, underscoring robust cash generation capabilities. These metrics indicate Apple’s sustained operational efficiency and solid financial health.
Valuation metrics show a trailing price-to-earnings (P/E) ratio of 38.31 and a forward P/E of 32.82, with a price-to-book (P/B) ratio of 43.43 and an enterprise value to EBITDA (EV/EBITDA) of 29.05. The market capitalization is approximately $4.63 trillion, placing Apple among the largest global companies by market value. The stock currently trades near its 52-week high of $317.40, with a current price of $315.33, indicating limited upside from recent highs. The price-to-cash-flow ratio is elevated at 33.03, reflecting premium valuation relative to cash earnings.
Apple’s strengths include strong cash flow generation, low debt relative to equity (debt-to-equity ratio of 79.55%), and market leadership in multiple product categories. Recent strategic actions include a $30 billion multi-year chip manufacturing deal with Broadcom to enhance domestic production capabilities, and plans for an aggressive launch of at least five new iPhone models including a foldable device. Key risks involve regulatory challenges, competitive pressures in AI and semiconductor sectors, and supply chain cost inflation impacting margins. The recent lawsuit against OpenAI over trade secrets adds a legal dimension to risk considerations.
Technically, Apple’s stock is trading above its 50-day and 200-day moving averages, indicating an overall upward trend. Momentum indicators show mixed signals across daily and weekly timeframes, with support near $296 and resistance close to the 52-week high. Recent news flow is predominantly positive, driven by strategic partnerships and product launches, although some caution remains due to margin pressures. The data suggests a balanced environment where market participants may be weighing accumulation against valuation concerns.
Company and Industry Overview
Company Basics
Price Performance
Company Size
Sector and Industry Analysis
The technology sector, encompassing consumer electronics, software, and services, continues to experience robust growth driven by innovation and increasing digital adoption worldwide. The market size is substantial, with major players including Apple, Microsoft, Google, and Samsung dominating various segments. Growth trajectories remain positive, fueled by demand for smartphones, cloud computing, and emerging technologies such as artificial intelligence and augmented reality.
Within the consumer electronics industry, trends highlight a shift toward integrated ecosystems and enhanced user experiences, with companies investing heavily in hardware-software synergy. Competitive dynamics are intense, characterized by rapid product cycles and high R&D expenditures, creating significant barriers to entry for new firms. Established companies leverage brand loyalty and extensive distribution networks to maintain market leadership, while innovation in services and wearables is reshaping competitive positioning.
Regulatory scrutiny in the technology sector is increasing globally, focusing on data privacy, antitrust issues, and cybersecurity standards. Key regulations such as the GDPR in Europe and evolving U.S. data protection laws impact operational practices and product development. Compliance requirements are driving companies to enhance transparency and security measures, influencing strategic decisions and potentially affecting market access and profitability.
Note: Analysis synthesized from industry research, market reports, and regulatory filings. Information is subject to change based on market conditions.
Financial Ratios Dashboard
Illustrative Scenario Analysis
DCF Assumptions:
Method: Two-Stage EPS-Priority Model
Financials
Peer Analysis
| Company Name | Market Cap | P/E Ratio | P/B Ratio | EV/EBITDA | Price to CFO |
|---|---|---|---|---|---|
| Apple Inc. | $4.63T | 38.31 | 43.43 | 29.05 | 33.03 |
| Sony Group Corporation - Sponsored American Depositary Receipt | $122.43B | 19.68 | 2.47 | 0.01 | 10.22 |
Comparison Analysis: Apple Inc. significantly outscales its peer Sony Group Corporation in market capitalization, with a valuation of $4.63 trillion compared to Sony's $122.43 billion. Apple's P/E ratio of 38.31 is nearly double Sony’s 19.68, reflecting a premium valuation consistent with its dominant market position and growth prospects. The P/B ratio of 43.43 for Apple far exceeds Sony’s 2.47, indicating high investor confidence in Apple's intangible assets and brand value. Apple's EV/EBITDA ratio of 29.05 is substantially higher than Sony's 0.01, suggesting a more expensive enterprise valuation relative to earnings before interest, taxes, depreciation, and amortization. Despite these valuation premiums, Apple’s return on equity of 141.47% dwarfs Sony’s 12.34%, underscoring superior profitability and capital efficiency.
Financial Metrics Comparison with Peers
Financial Statements
Comprehensive financial data including income, balance sheet, and cash flow metrics
Income Statement
| fiscal_date | 2025-09-30 | 2024-09-30 | 2023-09-30 | 2022-09-30 | 2021-09-30 |
|---|---|---|---|---|---|
| Sales | 416.16B | 391.04B | 383.29B | 394.33B | 365.82B |
| Cost Of Goods | 220.96B | 210.35B | 214.14B | 223.55B | 212.98B |
| Gross Profit | 195.20B | 180.68B | 169.15B | 170.78B | 152.84B |
| Operating Expense Research And Development | 34.55B | 31.37B | 29.91B | 26.25B | 21.91B |
| Operating Expense Selling General And Administrative | 27.60B | 26.10B | 24.93B | 25.09B | 21.97B |
| Operating Income | 133.05B | 123.22B | 114.30B | 119.44B | 108.95B |
| Other Income Expense | -321.00M | 269.00M | -565.00M | -334.00M | 60.00M |
| Pretax Income | 132.73B | 123.48B | 113.74B | 119.10B | 109.21B |
| Income Tax | 20.72B | 29.75B | 16.74B | 19.30B | 14.53B |
| Net Income | 112.01B | 93.74B | 97.00B | 99.80B | 94.68B |
| Eps Basic | 7.49 | 6.11 | 6.16 | 6.15 | 5.67 |
| Eps Diluted | 7.46 | 6.08 | 6.13 | 6.11 | 5.61 |
| Basic Shares Outstanding | 14.95B | 15.34B | 15.74B | 16.22B | 16.70B |
| Diluted Shares Outstanding | 14.95B | 15.34B | 15.74B | 16.22B | 16.70B |
| Ebit | 133.05B | 123.22B | 114.30B | 119.44B | 111.85B |
| Ebitda | 144.75B | 134.66B | 125.82B | 130.54B | 123.14B |
| Net Income Continuous Operations | 112.01B | 93.74B | 97.00B | 99.80B | 94.68B |
| Non Operating Interest Income | N/A | N/A | 3.75B | 2.83B | 2.84B |
| Non Operating Interest Expense | N/A | N/A | 3.93B | 2.93B | 2.65B |
Data provided by Twelve Data
Balance Sheet
| fiscal_date | 2025-09-30 | 2024-09-30 | 2023-09-30 | 2022-09-30 | 2021-09-30 |
|---|---|---|---|---|---|
| Cash And Cash Equivalents | 35.93B | 29.94B | 29.96B | 23.65B | 34.94B |
| Accounts Receivable | 39.78B | 33.41B | 29.51B | 28.18B | 26.28B |
| Total Assets | 359.24B | 364.98B | 352.58B | 352.75B | 351.00B |
| Total Liabilities | 285.51B | 308.03B | 290.44B | 302.08B | 287.91B |
| Long Term Debt | 78.33B | 85.75B | 95.28B | 109.71B | 119.38B |
| Shareholders Equity | 73.73B | 56.95B | 62.15B | 50.67B | 63.09B |
Data provided by Twelve Data
Cash Flow Statement
| fiscal_date | 2025-09-30 | 2024-09-30 | 2023-09-30 | 2022-09-30 | 2021-09-30 |
|---|---|---|---|---|---|
| Operating Activities Net Income | 112.01B | 93.74B | 97.00B | 99.80B | 94.68B |
| Operating Activities Depreciation | 11.70B | 11.45B | 11.52B | 11.10B | 11.28B |
| Operating Activities Stock Based Compensation | 12.86B | 11.69B | 10.83B | 9.04B | 7.91B |
| Operating Activities Other Non Cash Items | -89.00M | -2.27B | -2.23B | 1.01B | -4.92B |
| Operating Activities Accounts Receivable | -7.03B | -5.14B | -417.00M | -9.34B | -14.03B |
| Operating Activities Accounts Payable | 902.00M | 6.02B | -1.89B | 9.45B | 12.33B |
| Operating Activities Other Assets Liabilities | -18.87B | 2.77B | -4.27B | 1.57B | -1.53B |
| Operating Activities Operating Cash Flow | 111.48B | 118.25B | 110.54B | 123.52B | 100.94B |
| Investing Activities Capital Expenditures | -12.71B | -9.45B | -10.96B | -10.71B | -11.09B |
| Investing Activities Purchase Of Investments | -24.41B | -48.66B | -29.51B | -76.92B | -109.56B |
| Investing Activities Sale Of Investments | 53.80B | 62.35B | 45.51B | 67.36B | 106.48B |
| Investing Activities Other Investing Activity | -1.48B | -1.31B | -1.34B | -2.09B | -385.00M |
| Investing Activities Investing Cash Flow | 15.20B | 2.94B | 3.71B | -22.66B | -14.58B |
| Financing Activities Long Term Debt Issuance | 4.48B | 0.00 | 5.23B | 5.46B | 20.39B |
| Financing Activities Long Term Debt Payments | -10.93B | -9.96B | -11.15B | -9.54B | -8.75B |
| Financing Activities Short Term Debt Issuance | -2.03B | 3.96B | -3.98B | 3.96B | 1.02B |
| Financing Activities Common Stock Repurchase | -90.71B | -94.95B | -77.55B | -89.40B | -85.97B |
| Financing Activities Common Dividends | -15.42B | -15.23B | -15.03B | -14.84B | -14.47B |
| Financing Activities Other Financing Charges | -6.07B | -5.80B | -6.01B | -6.38B | -5.58B |
| Financing Activities Financing Cash Flow | -120.69B | -121.98B | -108.49B | -110.75B | -92.25B |
| End Cash Position | 35.93B | 29.94B | 30.74B | 24.98B | 35.93B |
| Income Tax Paid | 43.37B | 26.10B | 18.68B | 19.57B | 25.39B |
| Free Cash Flow | 98.77B | 108.81B | 99.58B | 111.44B | 92.95B |
| Interest Paid | N/A | N/A | 3.80B | 2.87B | 2.69B |
| Operating Activities Deferred Taxes | N/A | N/A | N/A | 895.00M | -4.77B |
| Investing Activities Net Acquisitions | N/A | N/A | N/A | -306.00M | -33.00M |
| Financing Activities Common Stock Issuance | N/A | N/A | N/A | N/A | 1.10B |
Data provided by Twelve Data
Technical Analysis
Key Insights
- The current trend for Apple’s stock is upward, trading near its 52-week high with price action showing resilience above key moving averages.
- Key support levels are identified near $296 (50-day moving average) and $272 (200-day moving average), while resistance is close to the 52-week high at $317.40.
- The stock price is above the 10-day, 50-day, and 200-day moving averages, indicating bullish momentum across short to long-term timeframes.
- Momentum indicators such as RSI and MACD show moderate strength, with RSI near overbought levels but no extreme divergence; stochastic oscillators suggest potential short-term consolidation.
- Analysis across daily, weekly, and monthly charts confirms a sustained upward trend with occasional pullbacks, reflecting healthy price action dynamics.
- Potential market scenarios include continuation of the uptrend supported by strong fundamentals or a consolidation phase near resistance levels as investors digest valuation and news flow.
Trending News
1. Headline: Apple sues OpenAI alleging trade secret theft, says scheme was 'at every level'
Summary: The two companies entered into a high-profile partnership in 2024 when ChatGPT was integrated into the iPhone's operating system.
Sentiment: neutral
2. Headline: How Apple stock rode the AI rollercoaster to record highs in 1 chart
Summary: That's when it unveiled a suite ... and the stock ran up into the event. The on-screen demos looked cool, but the reality in the months that followed was ugly . The rushed and botched release of Apple Intelligence made clear that Apple's AI strategy wasn't fully fleshed out. The iPhone maker was still trying to figure it all out, while others — including startups like ...
Sentiment: positive
3. Headline: Apple (AAPL) Increases Market Share Amid Declining Global PC Shipments
Summary: Homepage Membership Levels About ... Complete Stock List The book Membership Data Coverage Founder's Message 10-Year Letter 20-Year Letter Free Trial Referral Program Partner Program Newsletters Signup Advertise ... GuruFocus Screeners All-In-One Screener Bond Screener ETF Screener Strategies Created by Users Ben Graham Lost Formula Canadian Faster Growers CEO Buys CEO Buys after Price Drop > 20% Dividend Kings 2026 Dividend Aristocrats 2026 Dividend Growth Portfolio Dividend Income Portfolio ...
Sentiment: positive
4. Headline: Apple (AAPL) Lands Broadcom Chip Deal, Is The Stock Fully Priced? - Simply Wall St News
Summary: Apple (AAPL) just committed to a multi year chip partnership with Broadcom worth more than US$30 billion. The deal is centered on over 15 billion US made components and a US$1.5 billion Colorado plant expansion. See our latest analysis for Apple. Apple’s multi year chip deal with Broadcom ...
Sentiment: positive
5. Headline: Broadcom Stock Investors Just Got Incredible News from Apple CEO Tim Cook | The Motley Fool
Summary: Jul 10, 2026 •By Selena Maranjian3 ... Now -- Including Broadcom (AVGO) Stock · Jul 10, 2026 •By Keithen Drury3 Hypergrowth Tech Stocks to Buy With $3,000 Right Now · Jul 9, 2026 •By Daniel SparksBroadcom Is Less Than 5% From the $2 Trillion Club -- and Apple Just Committed $30 Billion for More Chips · Jul 9, 2026 •By Rick OrfordMassive News: Broadcom ...
Sentiment: positive
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Recent Updates
News Summary
As of 2026-07-10. Apple has initiated legal proceedings against OpenAI alleging trade secret theft, a significant development following their prior collaboration integrating ChatGPT into Apple's iPhone OS. Concurrently, Apple announced a $30 billion multi-year chip manufacturing deal with Broadcom, aimed at producing over 15 billion US-made chips and expanding manufacturing facilities in Colorado. This initiative aligns with Apple's American Manufacturing Program and broader efforts to enhance supply chain resilience and domestic production. Additionally, Apple plans an aggressive launch of at least five new iPhone models, including a foldable device, signaling confidence in product innovation and market expansion. These developments collectively underscore Apple's strategic focus on innovation, supply chain security, and intellectual property protection.
News Sentiment
The overall sentiment from recent updates is cautiously positive, driven by Apple's substantial investment in domestic chip manufacturing and ambitious product launch plans. The Broadcom partnership and planned iPhone releases reflect proactive growth strategies, while the lawsuit against OpenAI introduces a neutral legal risk factor. Market reactions have been favorable to the chip deal and product announcements, although the legal dispute adds complexity to Apple's AI-related initiatives. The balance of these factors suggests a constructive but vigilant market stance toward Apple's near-term prospects.
Source List
- https://stockstory.org/us/stocks/nasdaq/aapl/news/why-up-down/why-apple-aapl-stock-is-trading-up-today-3
Analytical Overview
Analysis Summary
Apple’s valuation metrics, including a trailing P/E of 38.31 and forward P/E of 32.82, exceed the industry average of 38.31, reflecting a premium valuation justified by its market leadership and growth prospects. The company’s revenue growth rate of 16.6% and strong operating cash flow of $140.2 billion demonstrate a robust growth trajectory supported by solid cash generation. Financial health appears sound with a debt-to-equity ratio of 79.55%, manageable given the company’s substantial cash reserves of $68.5 billion and free cash flow of $101.1 billion. Sector-specific challenges include supply chain cost inflation impacting margins and competitive pressures in AI and semiconductor markets, while opportunities arise from strategic partnerships and product innovation. Market positioning and competitive advantages remain strong, supported by a diversified product portfolio and integrated ecosystem.
Overall Business and Market Assessment
Supporting Factors: Apple’s dominant market position, strong profitability with a net margin of 27.15%, and significant cash flow generation enabling strategic investments
Risk Factors: supply chain inflation pressures, legal challenges such as the OpenAI lawsuit, and valuation levels near historical highs that may limit upside
SWOT Analysis
Strengths
- Market leadership in consumer electronics and technology services.
- Strong profitability with a net profit margin of 27.15%.
- Robust cash flow generation supporting strategic investments.
- Diverse product portfolio and integrated ecosystem.
Weaknesses
- High price-to-book ratio indicating premium valuation.
- Exposure to supply chain cost inflation affecting margins.
- Relatively high debt-to-equity ratio of 79.55%.
- Dependence on iPhone sales for significant revenue portion.
Opportunities
- Expansion through new product launches including foldable iPhones.
- Strategic partnerships such as the $30 billion Broadcom chip deal.
- Growing market share in global PC shipments.
- Increasing domestic manufacturing under the American Manufacturing Program.
Threats
- Legal risks from the lawsuit against OpenAI over trade secrets.
- Intense competition in AI and semiconductor sectors.
- Potential margin pressure from rising component costs.
- Regulatory scrutiny in multiple jurisdictions.
Company Description
Apple Inc. designs, manufactures, and markets a wide range of technology products worldwide. These include the iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories such as AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, HomePod, as well as Apple branded and third-party accessories. The company operates service platforms including the App Store, Apple Music, and subscription models that provide curated content, cloud services, and digital offerings. Apple Inc. serves individual consumers, businesses, and government sectors through online stores, retail outlets, and partnerships with cellular carriers and resellers. Its products span the information technology sector, impacting mobile communication, personal computing, entertainment, and health monitoring. Founded in 1976 and headquartered in Cupertino, California, Apple Inc. plays a pivotal role in the global technology market by integrating hardware, software, and services into seamless ecosystems.

