Investilo AI
Apple Inc
Research Notice: This is AI-generated equity research for informational purposes only. It is not investment advice, a recommendation, or an offer or solicitation to buy, sell, or hold any security. Valuations, forecasts, and scenario analysis are illustrative and not a guarantee of future performance. Sources are cited — verify independently and seek professional advice before making any investment decision.

Apple Inc (AAPL)

Stock Analysis Report

Generated by investilo.ai 2026-05-17 03:20:28 EDT
CMP: 300.22000

Stock Journey

Stock Timeline Graph

Key Positives and Key Risks

Pros

  • Strong profitability with a net profit margin of 27.15% demonstrating efficient operations.
  • Robust cash flow generation with operating cash flow of $140.2 billion supporting financial flexibility.
  • Market capitalization of $4.41 trillion reflecting dominant industry positioning.

Cons

  • High valuation multiples with a P/E ratio of 36.35 and P/B ratio of 41.35 indicating premium pricing.
  • Legal uncertainties due to potential OpenAI lawsuit could impact AI strategy and partnerships.
  • Debt-to-equity ratio near 79.5% suggests elevated leverage compared to some peers.

Disclosure: This information is for general awareness and does not constitute investment advice

Report Summary

Apple Inc. operates as a leading technology company listed on the NASDAQ exchange under the symbol AAPL, specializing in consumer electronics and software services. The company designs, manufactures, and markets a broad portfolio of products including iPhones, Macs, iPads, wearables, and accessories, alongside digital services such as the App Store and Apple Music. Positioned in the technology sector, Apple holds a dominant market presence through its integrated hardware and software ecosystem, serving individual consumers, businesses, and government clients worldwide.

Financially, Apple reported trailing twelve months (TTM) revenue of approximately $451.4 billion with a gross margin of 49.27%, an operating margin of 32.28%, and a net profit margin of 27.15%. The company demonstrates strong profitability and operational efficiency, supported by a return on equity (ROE) of 141.47% and a return on assets (ROA) of 26.23%. Its return on invested capital (ROIC) is robust, reflecting effective capital deployment and high earnings generation relative to invested funds.

Valuation metrics indicate a trailing price-to-earnings (P/E) ratio of 36.35 and a forward P/E of 31.32, with a price-to-book (P/B) ratio of 41.35 and an enterprise value to EBITDA (EV/EBITDA) multiple of 27.67. Apple’s market capitalization stands at approximately $4.41 trillion, with a current share price near $300.22, trading close to its 52-week high of $303.20 and well above the 52-week low of $193.46. These ratios suggest the stock is priced at a premium relative to traditional valuation benchmarks, reflecting market expectations of sustained growth and profitability.

Key strengths include substantial operating cash flow of $140.2 billion and levered free cash flow of $101.1 billion, a manageable debt level with a total debt to equity ratio near 79.5%, and a current ratio of 1.07 indicating liquidity adequacy. Risks encompass regulatory scrutiny, competitive pressures in the technology sector, and recent tensions with AI partner OpenAI that may impact future collaborations. Recent strategic developments include leadership insider stock sales and ongoing legal considerations surrounding AI integration, which may influence market sentiment.

Technically, Apple’s stock exhibits an upward trend, trading above its 50-day and 200-day moving averages, with momentum indicators reflecting positive but cautious investor interest. The stock’s proximity to all-time highs and recent news flow suggest a nuanced market environment where accumulation and profit-taking dynamics coexist. Overall, the data portrays a company with strong fundamentals and premium valuation, warranting attentive observation of evolving market and regulatory conditions.

Company and Industry Overview

Company Basics

Company Name:
Apple Inc
Industry:
Current Market Price:
300.22000

Price Performance

52-Week High/Low:
Industry PE Ratio:
36.35

Company Size

Market Cap:
$ 4.41T
Enterprise Value:
4.43T
Total Assets:
359.24B

Shareholding Pattern

Insiders:
1.63%
Institutions Investors:
65.74%
Shares Outstanding:
14.67B
Float Shares:
14.66B
Dividend Yield:
Shareholding Pie Chart

Sector and Industry Analysis

The global apple market is a significant segment within the broader agricultural sector, characterized by steady growth driven by rising health awareness and demand for organic produce. Market size projections indicate continued expansion through 2034, supported by increasing disposable incomes and population growth across key regions including North America, Europe, and Asia-Pacific. Leading players range from multinational corporations to local producers, with competitive positioning influenced by scale, innovation, and geographic reach.

Emerging trends in the apple industry include a consumer shift toward organic and locally sourced products, alongside technological advancements in cultivation, storage, and supply chain management that enhance yield and shelf life. Competitive dynamics are shaped by intensified rivalry among established firms and new entrants leveraging smart farming and data analytics to optimize production. Barriers to entry remain significant due to capital intensity, regulatory compliance, and the need for technological adoption to mitigate climate-related risks.

The regulatory environment is increasingly stringent, with food safety standards and quality controls tightening globally to ensure consumer protection and product integrity. Trade policies and tariffs continue to influence market access and pricing, while sustainability mandates and carbon pricing frameworks are prompting investments in resilient agricultural practices. These regulatory factors collectively shape strategic decisions and operational adjustments within the apple industry, impacting future market performance and regional growth patterns.

Note: Analysis synthesized from industry research, market reports, and regulatory filings. Information is subject to change based on market conditions.

Financial Ratios Dashboard

Profitability
Gross Margin 49.27%
EBITDA Margin 35.1%
Operating Margin 32.27%
Net Margin 27.15%
ROE 141.47%
ROA 26.23%
ROIC 101.57%
Valuation
Trailing P/E 36.35
Forward P/E 31.32
Price / Book 41.35
Price / Sales 9.77
EV / EBITDA 27.66
EV / Revenue 9.80
PEG Ratio 1.62
Liquidity & Leverage
Current Ratio 1.07x
Quick Ratio 1.02x
Cash Ratio 0.56x
Debt / Equity 0.795x
Debt / Assets 22.83%
Net Debt / EBITDA 0.06x
Equity Multiplier 3.48x
Interest Coverage N/A
Efficiency & Cash Flow
Asset Turnover 1.17x
Days Sales Outstanding 29.4 days
Days Inventory 10.0 days
Days Payable 101.8 days
Cash Conversion Cycle -62.3 days
FCF Margin 11.83%
FCF Conversion 43.77%
Capex Intensity 0.54%

Illustrative Scenario Analysis

DCF Value
$128.33
Monte Carlo (Lower)
$69.07
Monte Carlo (Upper)
$214.28
Upside %
N/A%

DCF Assumptions:

Current Eps: 7.49, Revenue: 416.16B, Revenue Growth Rate: 6.0, Operating Margin: 15.0, Earnings Growth Rate: 5.41, Fcf Per Share: 0.0, Beta: 1.0, Risk Free Rate: 4.5, Tax Rate: 25.0, Market Cap Category: mega, G1: 8.91, G2: 4.0, Lower: 69.0675370419192, Upper: 214.28247597065135, Currency Code: $, Method: Two-Stage EPS-Priority Model, Method Used: two_stage_eps

Method: Two-Stage EPS-Priority Model

Financials

Financial Metrics Chart

Peer Analysis

Company Name Market Cap P/E Ratio P/B Ratio EV/EBITDA Price to CFO
Apple Inc $4.41T 36.35 41.35 27.66 31.45
Sony Group Corporation - Sponsored American Depositary Receipt $131.81B 20.47 2.55 -0.01 10.75

Comparison Analysis: Apple Inc. significantly outpaces its peer Sony Group Corporation in market capitalization, with a valuation exceeding $4 trillion compared to Sony's $132 billion. Apple's P/E ratio of 36.35 is substantially higher than Sony's 20.47, reflecting greater market expectations for growth and profitability. The company's price-to-book ratio of 41.35 far exceeds Sony's 2.55, indicating a premium valuation driven by Apple's strong brand and earnings power. Apple also demonstrates superior return on equity at 141.47% versus Sony's 0.12%, highlighting exceptional capital efficiency. However, Apple's EV/EBITDA multiple of 27.66 contrasts with Sony's negative figure, underscoring differences in operating profitability and valuation metrics within the consumer electronics sector.

Financial Metrics Comparison with Peers

Financial Metrics Comparison with Peer

Financial Statements

Comprehensive financial data including income, balance sheet, and cash flow metrics

Income Statement

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Sales 416.16B 391.04B 383.29B 394.33B 365.82B
Cost Of Goods 220.96B 210.35B 214.14B 223.55B 212.98B
Gross Profit 195.20B 180.68B 169.15B 170.78B 152.84B
Operating Expense Research And Development 34.55B 31.37B 29.91B 26.25B 21.91B
Operating Expense Selling General And Administrative 27.60B 26.10B 24.93B 25.09B 21.97B
Operating Income 133.05B 123.22B 114.30B 119.44B 108.95B
Other Income Expense -321.00M 269.00M -565.00M -334.00M 60.00M
Pretax Income 132.73B 123.48B 113.74B 119.10B 109.21B
Income Tax 20.72B 29.75B 16.74B 19.30B 14.53B
Net Income 112.01B 93.74B 97.00B 99.80B 94.68B
Eps Basic 7.49 6.11 6.16 6.15 5.67
Eps Diluted 7.46 6.08 6.13 6.11 5.61
Basic Shares Outstanding 14.95B 15.34B 15.74B 16.22B 16.70B
Diluted Shares Outstanding 14.95B 15.34B 15.74B 16.22B 16.70B
Ebit 133.05B 123.22B 114.30B 119.44B 111.85B
Ebitda 144.75B 134.66B 125.82B 130.54B 123.14B
Net Income Continuous Operations 112.01B 93.74B 97.00B 99.80B 94.68B
Non Operating Interest Income N/A N/A 3.75B 2.83B 2.84B
Non Operating Interest Expense N/A N/A 3.93B 2.93B 2.65B

Source: Financial statements and regulatory filings

Balance Sheet

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Cash And Cash Equivalents 35.93B 29.94B 29.96B 23.65B 34.94B
Accounts Receivable 39.78B 33.41B 29.51B 28.18B 26.28B
Total Assets 359.24B 364.98B 352.58B 352.75B 351.00B
Total Liabilities 285.51B 308.03B 290.44B 302.08B 287.91B
Long Term Debt 78.33B 85.75B 95.28B 109.71B 119.38B
Shareholders Equity 73.73B 56.95B 62.15B 50.67B 63.09B

Source: Financial statements and regulatory filings

Cash Flow Statement

fiscal_date 2025-09-30 2024-09-30 2023-09-30 2022-09-30 2021-09-30
Operating Activities Net Income 112.01B 93.74B 97.00B 99.80B 94.68B
Operating Activities Depreciation 11.70B 11.45B 11.52B 11.10B 11.28B
Operating Activities Stock Based Compensation 12.86B 11.69B 10.83B 9.04B 7.91B
Operating Activities Other Non Cash Items -89.00M -2.27B -2.23B 1.01B -4.92B
Operating Activities Accounts Receivable -7.03B -5.14B -417.00M -9.34B -14.03B
Operating Activities Accounts Payable 902.00M 6.02B -1.89B 9.45B 12.33B
Operating Activities Other Assets Liabilities -18.87B 2.77B -4.27B 1.57B -1.53B
Operating Activities Operating Cash Flow 111.48B 118.25B 110.54B 123.52B 100.94B
Investing Activities Capital Expenditures -12.71B -9.45B -10.96B -10.71B -11.09B
Investing Activities Purchase Of Investments -24.41B -48.66B -29.51B -76.92B -109.56B
Investing Activities Sale Of Investments 53.80B 62.35B 45.51B 67.36B 106.48B
Investing Activities Other Investing Activity -1.48B -1.31B -1.34B -2.09B -385.00M
Investing Activities Investing Cash Flow 15.20B 2.94B 3.71B -22.66B -14.58B
Financing Activities Long Term Debt Issuance 4.48B 0.00 5.23B 5.46B 20.39B
Financing Activities Long Term Debt Payments -10.93B -9.96B -11.15B -9.54B -8.75B
Financing Activities Short Term Debt Issuance -2.03B 3.96B -3.98B 3.96B 1.02B
Financing Activities Common Stock Repurchase -90.71B -94.95B -77.55B -89.40B -85.97B
Financing Activities Common Dividends -15.42B -15.23B -15.03B -14.84B -14.47B
Financing Activities Other Financing Charges -6.07B -5.80B -6.01B -6.38B -5.58B
Financing Activities Financing Cash Flow -120.69B -121.98B -108.49B -110.75B -92.25B
End Cash Position 35.93B 29.94B 30.74B 24.98B 35.93B
Income Tax Paid 43.37B 26.10B 18.68B 19.57B 25.39B
Free Cash Flow 98.77B 108.81B 99.58B 111.44B 92.95B
Interest Paid N/A N/A 3.80B 2.87B 2.69B
Operating Activities Deferred Taxes N/A N/A N/A 895.00M -4.77B
Investing Activities Net Acquisitions N/A N/A N/A -306.00M -33.00M
Financing Activities Common Stock Issuance N/A N/A N/A N/A 1.10B

Source: Financial statements and regulatory filings

Technical Analysis

Key Insights

  • Apple's stock is currently in a strong upward trend, trading near its 52-week high with consistent higher highs and higher lows observed in recent price action.
  • Key support levels are identified near $266.19 (50-day moving average) and $259.13 (200-day moving average), while resistance is close to the recent high of $303.20.
  • The price is above the 10-day, 50-day, and 200-day moving averages, indicating bullish momentum across short, medium, and long-term timeframes.
  • Momentum indicators show the Relative Strength Index (RSI) in the upper range but not yet overbought, the MACD remains positive with a bullish crossover, and Stochastic oscillators confirm sustained buying pressure.
  • Analysis across daily, weekly, and monthly charts confirms a consistent bullish trend with no significant reversal signals currently evident.
  • Potential market scenarios include continued upward momentum supported by strong fundamentals, with caution warranted near resistance levels where profit-taking could emerge.

Trending News

1. Headline: Long-Term Apple Deal Does Little Good for Intel Stock (NASDAQ:INTC) - TipRanks.com

Summary: Chip stock Intel ($INTC) was on top of the world recently as word emerged that Apple ($AAPL) was looking to team up with Intel to produce chips. New reports suggest...

Sentiment: positive

2. Headline: Viking Global Investors Lp Reports Share Stake Of 3.6 Million Shares In Apple - SEC Filing — TradingView News

Summary: Search · Get started · Viking Global Investors Lp Reports Share Stake Of 3.6 Million Shares In Apple - SEC Filing · RefinitivLess than 1 min read · AAPLMETATSLA · Login or create a forever free account to read this news · Let's go · Compare charts · Analyze on Supercharts · Latest news

Sentiment: neutral

3. Headline: Apple shares climbed to a record high as investors look past AI concerns

Summary: Apple's stock rally continued even though the company still hasn't fully released several major Apple Intelligence upgrades it previewed earlier in 2026. The delayed features include the more personalized Siri experience Apple demonstrated during its AI rollout.

Sentiment: positive

4. Headline: Cerebras IPO Stock Pop; Apple-OpenAI Drama — The Information

Summary: This was quite the day. OpenAI is jumping up and down about its unhappiness with Apple (it’s doubtful Tim Cook is shaking in his boots). Big telecom threw down the gauntlet to Elon Musk and Amazon (not that they should worry). We get to both news items lower down.

Sentiment: negative

5. Headline: Apple Stock Falls After $300 Test: Why AAPL’s OpenAI Risk Is Back

Summary: Apple shares fell 0.2% to $298.21 Thursday after news that OpenAI is considering legal action over a strained partnership, Reuters reported.

Sentiment: negative

Recent Updates

News Summary

As of 2026-05-15. Recent developments for Apple include a slight decline in stock price following reports that OpenAI is considering legal action against Apple concerning the integration of ChatGPT into Apple's mobile ecosystem, raising concerns about the company's AI strategy and partnerships. Additionally, Apple CEO Tim Cook sold shares near all-time highs after a strong quarterly report highlighting rebounding iPhone revenue and strong demand for the iPhone 17 lineup. These events reflect a mix of cautious investor sentiment due to legal uncertainties and positive outlook driven by robust product performance and leadership actions.

News Sentiment

The overall sentiment from recent updates is mixed, with neutral tones prevailing due to the legal dispute with OpenAI that introduces risk and uncertainty around Apple's AI collaborations. Positive sentiment arises from strong quarterly results and insider activity reflecting confidence in product demand and company fundamentals. This balance suggests cautious optimism among market participants, weighing growth prospects against emerging partnership challenges.

Source List

  • https://stocktwits.com/news-articles/markets/equity/aapl-stock-slips-from-record-highs-as-legal-action-threatens-open-ai-alliance-report/cZX16MNReSW

Analytical Overview

Analysis Summary

Apple's valuation metrics, including a trailing P/E of 36.35 and forward P/E of 31.32, are elevated relative to the consumer electronics industry average P/E of 36.35, indicating the market prices in premium growth expectations. The company exhibits a strong growth trajectory with quarterly revenue growth of 16.6% and year-over-year earnings growth of 19.4%, supported by robust operating and free cash flows exceeding $140 billion and $101 billion respectively. Financial health is solid, with a total debt to equity ratio of approximately 79.5% and a current ratio of 1.07, reflecting manageable leverage and adequate liquidity. Sector-specific challenges include competitive pressures and regulatory scrutiny, while opportunities arise from expanding AI capabilities and service platform growth. Market positioning and competitive advantages are reinforced by Apple's integrated ecosystem, brand strength, and diversified revenue streams.

Overall Business and Market Assessment

Supporting Factors: No data

Risk Factors: Apple's investment appeal is supported by strong profitability, robust cash flow generation, and a leading market position in consumer electronics. Key risks to monitor include ongoing legal disputes with AI partners and potential regulatory challenges that may affect innovation and market perception. A medium to long-term investment horizon is appropriate to capture the company's growth potential while navigating sector-specific uncertainties. Overall, the analysis reflects a balanced outlook with both strengths and risks warranting close attention.

SWOT Analysis

Strengths

  • Market leadership with a diversified product and services ecosystem.
  • Strong profitability with high gross and net margins.
  • Robust cash flow generation supporting operational and strategic initiatives.
  • Significant institutional ownership providing governance stability.

Weaknesses

  • High valuation multiples may limit near-term upside.
  • Dependence on key product lines like the iPhone for revenue.
  • Legal and regulatory challenges related to AI partnerships.
  • Relatively high debt-to-equity ratio compared to peers.

Opportunities

  • Expansion of AI capabilities and integration across product lines.
  • Growth in digital services and subscription revenue streams.
  • Strategic partnerships and supply chain diversification.
  • Increasing demand for wearables and health-related technologies.

Threats

  • Intense competition in consumer electronics and technology sectors.
  • Potential regulatory actions impacting business operations.
  • Legal disputes with AI collaborators affecting innovation.
  • Macroeconomic factors influencing consumer spending patterns.

Company Description

Apple Inc. designs, manufactures, and markets a wide range of technology products worldwide. These include the iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories such as AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, HomePod, as well as Apple branded and third-party accessories. The company operates service platforms including the App Store, Apple Music, and subscription models that provide curated content, cloud services, and digital offerings. Apple Inc. serves individual consumers, businesses, and government sectors through online stores, retail outlets, and partnerships with cellular carriers and resellers. Its products span the information technology sector, impacting mobile communication, personal computing, entertainment, and health monitoring. Founded in 1976 and headquartered in Cupertino, California, Apple Inc. plays a pivotal role in the global technology market by integrating hardware, software, and services into seamless ecosystems.