Apple Inc (AAPL)
Stock Analysis Report
Stock Journey
Key Positives and Key Risks
Pros
- Strong revenue growth of 16.6% year-over-year supports positive business momentum.
- Robust free cash flow of $101.1 billion underpins financial flexibility and investment capacity.
- Return on equity of 141.47% indicates exceptional capital efficiency and profitability.
Cons
- High trailing P/E ratio of 38.31 suggests premium valuation that may limit upside.
- Legal disputes such as the trade secret lawsuit against OpenAI introduce operational risks.
- Debt-to-equity ratio of 79.55% reflects a relatively leveraged balance sheet compared to some peers.
Disclosure: This information is for general awareness and does not constitute investment advice
Report Summary
Apple Inc. is a leading global technology company listed on NASDAQ under the symbol AAPL, operating primarily in the Consumer Electronics sector within the Technology industry. The company designs, manufactures, and markets a broad range of products including the iPhone, Mac computers, iPad tablets, wearables, and accessories, alongside service platforms such as the App Store and Apple Music. Apple’s market positioning is distinguished by its integrated ecosystem of hardware, software, and services, serving individual consumers, businesses, and government clients worldwide. Headquartered in Cupertino, California, Apple holds a dominant role in the global technology market with a strong presence across multiple product categories.
Financially, Apple reported trailing twelve-month revenue of approximately $451.4 billion with a gross margin of 49.27%, operating margin of 32.28%, and a net profit margin of 27.15%, reflecting robust profitability and operational efficiency. The company’s return on equity (ROE) stands at 141.47%, and return on assets (ROA) at 26.23%, underscoring effective capital utilization and asset management. Operating cash flow totaled $140.2 billion with free cash flow of $101.1 billion, indicating strong cash generation capabilities. These metrics collectively demonstrate Apple’s solid financial health and ability to sustain growth and shareholder returns.
Apple’s valuation metrics include a trailing price-to-earnings (P/E) ratio of 38.31, forward P/E of 32.82, price-to-book (P/B) ratio of 43.43, and an enterprise value to EBITDA (EV/EBITDA) multiple of 29.05. The company’s market capitalization is approximately $4.63 trillion, placing it among the largest global technology firms. The stock trades near its 52-week high of $317.40, with a current price of $315.33, reflecting a 33.84% increase over the past year. These valuation levels suggest a premium pricing relative to fundamentals, consistent with Apple’s market leadership and growth prospects.
Key strengths include Apple’s strong cash flow generation, manageable debt levels with a total debt-to-equity ratio of 79.55%, and leadership in innovation and brand loyalty. Recent strategic actions include a multi-year $30 billion chip manufacturing partnership with Broadcom to enhance domestic production and supply chain resilience. Risks encompass regulatory challenges, intensifying competition in AI and consumer electronics, and ongoing legal disputes such as the recent lawsuit against OpenAI alleging trade secret theft. These factors contribute to a complex risk-reward profile.
Technically, Apple’s stock is trading above its 50-day and 200-day moving averages, indicating an overall upward trend. Momentum indicators show mixed readings with moderate RSI levels and MACD signals, while multi-timeframe analysis suggests consolidation near resistance levels. Recent news highlights significant corporate developments and market interest. Overall, the data suggests a nuanced environment where market participants may consider accumulation or monitoring, depending on evolving conditions and strategic developments.
Company and Industry Overview
Company Basics
Price Performance
Company Size
Sector and Industry Analysis
The global apple market is a significant segment within the broader agricultural sector, encompassing cultivation, harvesting, distribution, and retail of various apple varieties. The market is projected to grow steadily from 2024 to 2034, driven by increasing global population and disposable incomes. Key players include multinational corporations and local producers operating across major regions such as North America, Europe, and Asia-Pacific, with the latter experiencing rapid growth due to rising health consciousness.
Emerging trends in the apple industry include a strong consumer shift toward organic and locally sourced produce, alongside innovations in packaging and storage technologies that extend shelf life. Competitive dynamics are shaped by technological advancements in smart farming and supply chain efficiencies, while barriers include climatic challenges and stringent food safety regulations. The landscape is increasingly competitive as international players expand, prompting local producers to innovate and diversify their offerings to maintain market share.
The regulatory environment is characterized by increasingly rigorous food safety and quality standards, which influence production and distribution practices globally. Trade policies and tariffs, along with geopolitical developments, affect export-import flows and pricing structures, particularly in emerging markets. Sustainability initiatives and carbon pricing frameworks are also gaining prominence, encouraging investment in resilient agricultural practices and shaping the market’s long-term outlook.
Note: Analysis synthesized from industry research, market reports, and regulatory filings. Information is subject to change based on market conditions.
Financial Ratios Dashboard
Illustrative Scenario Analysis
DCF Assumptions:
Method: Two-Stage EPS-Priority Model
Financials
Peer Analysis
| Company Name | Market Cap | P/E Ratio | P/B Ratio | EV/EBITDA | Price to CFO |
|---|---|---|---|---|---|
| Apple Inc. | $4.63T | 38.31 | 43.43 | 29.05 | 33.03 |
| Sony Group Corporation - Sponsored American Depositary Receipt | $122.43B | 19.68 | 2.47 | 0.01 | 10.22 |
Comparison Analysis: Apple Inc. significantly outpaces its peer Sony Group Corporation in market capitalization, with a valuation of $4.63 trillion compared to Sony's $122.43 billion. Apple’s P/E ratio of 38.31 is nearly double Sony’s 19.68, reflecting higher growth expectations or premium market positioning. The price-to-book ratio for Apple is markedly elevated at 43.43 versus Sony’s 2.47, indicating substantial intangible assets and investor confidence in brand value. Apple’s EV/EBITDA multiple of 29.05 also exceeds Sony’s minimal 0.01, underscoring its operational scale and profitability. Return on equity for Apple is exceptionally high at 141.47%, far surpassing Sony’s 12.34%, highlighting superior capital efficiency. Overall, Apple demonstrates dominant financial metrics and valuation premiums relative to its industry peer.
Financial Metrics Comparison with Peers
Financial Statements
Comprehensive financial data including income, balance sheet, and cash flow metrics
Income Statement
| fiscal_date | 2025-09-30 | 2024-09-30 | 2023-09-30 | 2022-09-30 | 2021-09-30 |
|---|---|---|---|---|---|
| Sales | 416.16B | 391.04B | 383.29B | 394.33B | 365.82B |
| Cost Of Goods | 220.96B | 210.35B | 214.14B | 223.55B | 212.98B |
| Gross Profit | 195.20B | 180.68B | 169.15B | 170.78B | 152.84B |
| Operating Expense Research And Development | 34.55B | 31.37B | 29.91B | 26.25B | 21.91B |
| Operating Expense Selling General And Administrative | 27.60B | 26.10B | 24.93B | 25.09B | 21.97B |
| Operating Income | 133.05B | 123.22B | 114.30B | 119.44B | 108.95B |
| Other Income Expense | -321.00M | 269.00M | -565.00M | -334.00M | 60.00M |
| Pretax Income | 132.73B | 123.48B | 113.74B | 119.10B | 109.21B |
| Income Tax | 20.72B | 29.75B | 16.74B | 19.30B | 14.53B |
| Net Income | 112.01B | 93.74B | 97.00B | 99.80B | 94.68B |
| Eps Basic | 7.49 | 6.11 | 6.16 | 6.15 | 5.67 |
| Eps Diluted | 7.46 | 6.08 | 6.13 | 6.11 | 5.61 |
| Basic Shares Outstanding | 14.95B | 15.34B | 15.74B | 16.22B | 16.70B |
| Diluted Shares Outstanding | 14.95B | 15.34B | 15.74B | 16.22B | 16.70B |
| Ebit | 133.05B | 123.22B | 114.30B | 119.44B | 111.85B |
| Ebitda | 144.75B | 134.66B | 125.82B | 130.54B | 123.14B |
| Net Income Continuous Operations | 112.01B | 93.74B | 97.00B | 99.80B | 94.68B |
| Non Operating Interest Income | N/A | N/A | 3.75B | 2.83B | 2.84B |
| Non Operating Interest Expense | N/A | N/A | 3.93B | 2.93B | 2.65B |
Data provided by Twelve Data
Balance Sheet
| fiscal_date | 2025-09-30 | 2024-09-30 | 2023-09-30 | 2022-09-30 | 2021-09-30 |
|---|---|---|---|---|---|
| Cash And Cash Equivalents | 35.93B | 29.94B | 29.96B | 23.65B | 34.94B |
| Accounts Receivable | 39.78B | 33.41B | 29.51B | 28.18B | 26.28B |
| Total Assets | 359.24B | 364.98B | 352.58B | 352.75B | 351.00B |
| Total Liabilities | 285.51B | 308.03B | 290.44B | 302.08B | 287.91B |
| Long Term Debt | 78.33B | 85.75B | 95.28B | 109.71B | 119.38B |
| Shareholders Equity | 73.73B | 56.95B | 62.15B | 50.67B | 63.09B |
Data provided by Twelve Data
Cash Flow Statement
| fiscal_date | 2025-09-30 | 2024-09-30 | 2023-09-30 | 2022-09-30 | 2021-09-30 |
|---|---|---|---|---|---|
| Operating Activities Net Income | 112.01B | 93.74B | 97.00B | 99.80B | 94.68B |
| Operating Activities Depreciation | 11.70B | 11.45B | 11.52B | 11.10B | 11.28B |
| Operating Activities Stock Based Compensation | 12.86B | 11.69B | 10.83B | 9.04B | 7.91B |
| Operating Activities Other Non Cash Items | -89.00M | -2.27B | -2.23B | 1.01B | -4.92B |
| Operating Activities Accounts Receivable | -7.03B | -5.14B | -417.00M | -9.34B | -14.03B |
| Operating Activities Accounts Payable | 902.00M | 6.02B | -1.89B | 9.45B | 12.33B |
| Operating Activities Other Assets Liabilities | -18.87B | 2.77B | -4.27B | 1.57B | -1.53B |
| Operating Activities Operating Cash Flow | 111.48B | 118.25B | 110.54B | 123.52B | 100.94B |
| Investing Activities Capital Expenditures | -12.71B | -9.45B | -10.96B | -10.71B | -11.09B |
| Investing Activities Purchase Of Investments | -24.41B | -48.66B | -29.51B | -76.92B | -109.56B |
| Investing Activities Sale Of Investments | 53.80B | 62.35B | 45.51B | 67.36B | 106.48B |
| Investing Activities Other Investing Activity | -1.48B | -1.31B | -1.34B | -2.09B | -385.00M |
| Investing Activities Investing Cash Flow | 15.20B | 2.94B | 3.71B | -22.66B | -14.58B |
| Financing Activities Long Term Debt Issuance | 4.48B | 0.00 | 5.23B | 5.46B | 20.39B |
| Financing Activities Long Term Debt Payments | -10.93B | -9.96B | -11.15B | -9.54B | -8.75B |
| Financing Activities Short Term Debt Issuance | -2.03B | 3.96B | -3.98B | 3.96B | 1.02B |
| Financing Activities Common Stock Repurchase | -90.71B | -94.95B | -77.55B | -89.40B | -85.97B |
| Financing Activities Common Dividends | -15.42B | -15.23B | -15.03B | -14.84B | -14.47B |
| Financing Activities Other Financing Charges | -6.07B | -5.80B | -6.01B | -6.38B | -5.58B |
| Financing Activities Financing Cash Flow | -120.69B | -121.98B | -108.49B | -110.75B | -92.25B |
| End Cash Position | 35.93B | 29.94B | 30.74B | 24.98B | 35.93B |
| Income Tax Paid | 43.37B | 26.10B | 18.68B | 19.57B | 25.39B |
| Free Cash Flow | 98.77B | 108.81B | 99.58B | 111.44B | 92.95B |
| Interest Paid | N/A | N/A | 3.80B | 2.87B | 2.69B |
| Operating Activities Deferred Taxes | N/A | N/A | N/A | 895.00M | -4.77B |
| Investing Activities Net Acquisitions | N/A | N/A | N/A | -306.00M | -33.00M |
| Financing Activities Common Stock Issuance | N/A | N/A | N/A | N/A | 1.10B |
Data provided by Twelve Data
Technical Analysis
Key Insights
- Apple’s stock is currently in an uptrend, trading near its 52-week high with price action showing consolidation around $315-$317 levels.
- Key support levels are identified near $296.88 (50-day moving average) and $272.15 (200-day moving average), while resistance is proximate to the recent high at $317.40.
- The stock price remains above the 10-day, 50-day, and 200-day moving averages, indicating sustained bullish momentum across short and long-term horizons.
- Momentum indicators show a Relative Strength Index (RSI) in the mid-range, suggesting neither overbought nor oversold conditions; MACD signals are neutral to slightly positive; Stochastic oscillators indicate moderate momentum.
- Multi-timeframe analysis reveals daily and weekly charts favoring upward momentum, while monthly charts suggest a period of consolidation after strong gains.
- Potential market scenarios include continuation of the current uptrend if the $317.40 resistance is breached, or a pullback towards support levels if momentum wanes.
Trending News
1. Headline: Apple sues OpenAI alleging trade secret theft, says scheme was 'at every level'
Summary: The two companies entered into a high-profile partnership in 2024 when ChatGPT was integrated into the iPhone's operating system.
Sentiment: neutral
2. Headline: How Apple stock rode the AI rollercoaster to record highs in 1 chart
Summary: That's when it unveiled a suite ... and the stock ran up into the event. The on-screen demos looked cool, but the reality in the months that followed was ugly . The rushed and botched release of Apple Intelligence made clear that Apple's AI strategy wasn't fully fleshed out. The iPhone maker was still trying to figure it all out, while others — including startups like ...
Sentiment: positive
3. Headline: Apple (AAPL) Increases Market Share Amid Declining Global PC Shipments
Summary: Homepage Membership Levels About ... Complete Stock List The book Membership Data Coverage Founder's Message 10-Year Letter 20-Year Letter Free Trial Referral Program Partner Program Newsletters Signup Advertise ... GuruFocus Screeners All-In-One Screener Bond Screener ETF Screener Strategies Created by Users Ben Graham Lost Formula Canadian Faster Growers CEO Buys CEO Buys after Price Drop > 20% Dividend Kings 2026 Dividend Aristocrats 2026 Dividend Growth Portfolio Dividend Income Portfolio ...
Sentiment: positive
4. Headline: Apple (AAPL) Lands Broadcom Chip Deal, Is The Stock Fully Priced? - Simply Wall St News
Summary: Apple (AAPL) just committed to a multi year chip partnership with Broadcom worth more than US$30 billion. The deal is centered on over 15 billion US made components and a US$1.5 billion Colorado plant expansion. See our latest analysis for Apple. Apple’s multi year chip deal with Broadcom ...
Sentiment: positive
5. Headline: Broadcom Stock Investors Just Got Incredible News from Apple CEO Tim Cook | The Motley Fool
Summary: Jul 10, 2026 •By Selena Maranjian3 ... Now -- Including Broadcom (AVGO) Stock · Jul 10, 2026 •By Keithen Drury3 Hypergrowth Tech Stocks to Buy With $3,000 Right Now · Jul 9, 2026 •By Daniel SparksBroadcom Is Less Than 5% From the $2 Trillion Club -- and Apple Just Committed $30 Billion for More Chips · Jul 9, 2026 •By Rick OrfordMassive News: Broadcom ...
Sentiment: positive
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Recent Updates
News Summary
As of 2026-07-10. Apple has initiated a lawsuit against OpenAI alleging trade secret theft, marking a significant escalation in tensions following their earlier collaboration integrating ChatGPT into Apple’s iPhone operating system. Concurrently, Apple announced a landmark multi-year chip manufacturing deal with Broadcom valued at over $30 billion, which includes the production of more than 15 billion U.S.-made components and a $1.5 billion expansion of Broadcom's Fort Collins facility. This strategic partnership aligns with Apple's American Manufacturing Program and government initiatives to boost domestic chip production. The company’s CEO Tim Cook emphasized the importance of this deal for innovation and supply chain resilience. These developments underscore Apple’s focus on technological leadership and supply chain diversification amid competitive and regulatory challenges.
News Sentiment
The overall sentiment from recent updates is cautiously positive, driven by Apple’s substantial investment in domestic chip manufacturing and strategic partnership with Broadcom, which signals commitment to innovation and supply chain strength. The legal action against OpenAI introduces a neutral to slightly negative tone due to potential risks in AI collaboration and competitive dynamics. Positive market reactions to the chip deal and increasing market share in PCs balance concerns from legal disputes. The combined news reflects a company actively managing growth opportunities and risks in a dynamic technology landscape.
Source List
Analytical Overview
Analysis Summary
Apple’s valuation metrics, including a trailing P/E of 38.31 and forward P/E of 32.82, are elevated relative to the Consumer Electronics industry average P/E of 38.31, reflecting premium pricing consistent with its market leadership. The company’s revenue growth rate of 16.6% and strong operating cash flow of $140.2 billion demonstrate a positive growth trajectory supported by robust cash generation. Financial health is solid, with a total debt-to-equity ratio of 79.55% and free cash flow of $101.1 billion, indicating manageable leverage and strong liquidity. Sector-specific opportunities include expanding AI integration and domestic chip manufacturing, while challenges include competitive pressures and regulatory scrutiny. Market positioning and competitive advantages are evident in Apple’s brand strength, innovation pipeline, and diversified product and service offerings.
Overall Business and Market Assessment
Supporting Factors: No data
Risk Factors: ongoing legal disputes and competitive challenges in AI and consumer electronics markets
SWOT Analysis
Strengths
- Apple has a globally recognized brand and strong customer loyalty.
- The company generates substantial free cash flow supporting innovation and shareholder returns.
- Robust profitability with high gross and net profit margins.
- Strategic partnerships enhance supply chain resilience and technological capabilities.
Weaknesses
- High valuation multiples may limit near-term upside potential.
- Dependence on iPhone sales for a significant portion of revenue.
- Legal disputes such as the lawsuit against OpenAI could divert resources.
- Relatively high debt-to-equity ratio compared to some peers.
Opportunities
- Expansion in AI technology and integration across product lines.
- Increased domestic chip manufacturing supports supply chain security.
- Growth in services segment including subscriptions and digital content.
- Rising market share in personal computing amid global shipment declines.
Threats
- Intense competition in consumer electronics and AI sectors.
- Regulatory scrutiny and potential legal challenges worldwide.
- Global supply chain disruptions impacting component availability.
- Economic uncertainties affecting consumer spending on premium products.
Company Description
Apple Inc. designs, manufactures, and markets a wide range of technology products worldwide. These include the iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories such as AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, HomePod, as well as Apple branded and third-party accessories. The company operates service platforms including the App Store, Apple Music, and subscription models that provide curated content, cloud services, and digital offerings. Apple Inc. serves individual consumers, businesses, and government sectors through online stores, retail outlets, and partnerships with cellular carriers and resellers. Its products span the information technology sector, impacting mobile communication, personal computing, entertainment, and health monitoring. Founded in 1976 and headquartered in Cupertino, California, Apple Inc. plays a pivotal role in the global technology market by integrating hardware, software, and services into seamless ecosystems.

